Webinar - Get On The Shopping Engines with CV3 and SingleFeed


Published on

Thank you to Tom Funk and Andy Dunn of Timberline Interactive (part of CV3) for joining us and demonstrating our integration tool.

We covered the following topics:
- Why the shopping engines are important
- How to use SingleFeed with CV3
- Setting up your CV3 store for shopping engine success
- Industry best practices
- Data Feed Optimization tips and advice

Published in: Business, Technology, Design
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Webinar - Get On The Shopping Engines with CV3 and SingleFeed

  1. 1. Get on the Shopping Engines with CV3 & SingleFeed<br />Presented by <br />
  2. 2. Agenda<br /><ul><li>Who is SingleFeed?
  3. 3. Why the Shopping Engines are Important
  4. 4. Setting up your CV3 store for SingleFeed
  5. 5. Demo of SingleFeed integration
  6. 6. Question & Answer</li></li></ul><li>Who is SingleFeed?<br />We’re Shopping Engine Experts<br />
  7. 7. SingleFeed Background<br />ComparisonEngines.com started May 2005<br />SingleFeed founded April 2006<br />VC backed<br />Hundreds of merchants<br />SMBs -- $200K - $20M/yr in online revenue<br />LoveYourFeed Blog October 2006<br />
  8. 8. Work with Leading Shopping Engines<br />
  9. 9. We‘re Shopping Engine Experts<br /><ul><li>Industry Analyst
  10. 10. First account manager @ Become
  11. 11. Experienced Internet marketer- who used SingleFeed & other data feed solutions
  12. 12. Physical and Online Retail experience
  13. 13. Google Product Search Partner
  14. 14. This is all we do!</li></li></ul><li>Why the Shopping Engines are important<br />What they do for you<br />
  15. 15. Are the Shopping Engines really for me?<br /><ul><li>Never listed – You have to test
  16. 16. Listed in the past – Too expensive? It didn’t work? Were you tracking? Were you submitting a quality feed?
  17. 17. Currently listed – Too time consuming? Poor results? You’re looking to expand the channel?</li></li></ul><li>Background on Shopping Engines <br /><ul><li>Tons of traffic</li></ul>Leading shopping engines have 10m+ uniques/month<br />Bing Cashback & Amazon Product Ads growing<br /><ul><li>Dominate organic and paid listings – Live search</li></ul>Google OneBox, Yahoo! Shortcuts, etc.<br />CSEs are Better, Stronger, Faster than individual merchants<br />Partnerships – AOL Shopping to CNET to Sears Marketplace<br /><ul><li>Results</li></ul>Shopping Engines can account for 10-20% of revenue <br />IF you put in the effort!<br />
  18. 18. Data Quality<br /><ul><li>We don’t just suck in and spit out data
  19. 19. Validation & Correction wizard
  20. 20. Strict requirements
  21. 21. Categorization
  22. 22. Data Feed Optimization (DFO)</li></ul>Get you live<br />Qualitative optimization<br />Quantitative optimization<br />
  23. 23. Improve Your Feed<br />More Attributes = Better Results<br />Submit more than just required fields.<br />Include UPC, model number, custom attributes.<br />No feed is created equal<br />Don’t use the same file for every engine!<br />Categorization is your friend<br />Each engine has a different taxonomy<br />Submit Feeds Daily<br />Products change price etc,<br />
  24. 24. Already on Google Shopping?<br /><ul><li>Are you already listed?</li></ul>www.google.com/products& type in site:domain(site:www.sinclairintl.com)<br /><ul><li> If you aren’t listed you NEED TO BE.
  25. 25. This is a no brainer, don’t miss out on free traffic</li></li></ul><li>Timberline Interactive & CV3<br />Setting up your CV3 Store<br />
  26. 26. Quick “Go-Live” Process<br /><ul><li>We cut out the pain of building feeds
  27. 27. Shorter Go-Live with our CV3 integration
  28. 28. We make sure you get up and running
  29. 29. Scales easy to add more engines</li></li></ul><li>Real Results<br /><ul><li>Sinclair International
  30. 30. 5000+ clicks and 100+ orders under 30 days
  31. 31. First feed generated in minutes</li></li></ul><li>Live Demo<br />
  32. 32. Connecting to SingleFeed<br />How to import your feed<br />
  33. 33. Live Demo<br />
  34. 34. Question & Answer<br />
  35. 35. Contact Us<br />Ryan Douglas – ryan@singlefeed.com<br />Brian Smith – brian@singlefeed.com<br />Andy Dunn – adunn@timberlineinteractive.com<br />www.singlefeed.com<br />www.loveyourfeed.com<br />www.comparisonengines.com<br />www.timberlineinteractive.com<br />
  36. 36. Conclusion<br />Visit our blogs to view the webinar recording<br />www.singlefeed.com/blog<br />www.loveyourfeed.com<br />www.comparisonengines.com<br />blog.timberlineinteractive.com<br />50% off first month of SingleFeed if you mention this webinar<br />