Webinar - Get On The Shopping Engines with CV3 and SingleFeed

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Thank you to Tom Funk and Andy Dunn of Timberline Interactive (part of CV3) for joining us and demonstrating our integration tool.

We covered the following topics:
- Why the shopping engines are important
- How to use SingleFeed with CV3
- Setting up your CV3 store for shopping engine success
- Industry best practices
- Data Feed Optimization tips and advice

Published in: Business, Technology, Design
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Webinar - Get On The Shopping Engines with CV3 and SingleFeed

  1. 1. Get on the Shopping Engines with CV3 & SingleFeed<br />Presented by <br />
  2. 2. Agenda<br /><ul><li>Who is SingleFeed?
  3. 3. Why the Shopping Engines are Important
  4. 4. Setting up your CV3 store for SingleFeed
  5. 5. Demo of SingleFeed integration
  6. 6. Question & Answer</li></li></ul><li>Who is SingleFeed?<br />We’re Shopping Engine Experts<br />
  7. 7. SingleFeed Background<br />ComparisonEngines.com started May 2005<br />SingleFeed founded April 2006<br />VC backed<br />Hundreds of merchants<br />SMBs -- $200K - $20M/yr in online revenue<br />LoveYourFeed Blog October 2006<br />
  8. 8. Work with Leading Shopping Engines<br />
  9. 9. We‘re Shopping Engine Experts<br /><ul><li>Industry Analyst
  10. 10. First account manager @ Become
  11. 11. Experienced Internet marketer- who used SingleFeed & other data feed solutions
  12. 12. Physical and Online Retail experience
  13. 13. Google Product Search Partner
  14. 14. This is all we do!</li></li></ul><li>Why the Shopping Engines are important<br />What they do for you<br />
  15. 15. Are the Shopping Engines really for me?<br /><ul><li>Never listed – You have to test
  16. 16. Listed in the past – Too expensive? It didn’t work? Were you tracking? Were you submitting a quality feed?
  17. 17. Currently listed – Too time consuming? Poor results? You’re looking to expand the channel?</li></li></ul><li>Background on Shopping Engines <br /><ul><li>Tons of traffic</li></ul>Leading shopping engines have 10m+ uniques/month<br />Bing Cashback & Amazon Product Ads growing<br /><ul><li>Dominate organic and paid listings – Live search</li></ul>Google OneBox, Yahoo! Shortcuts, etc.<br />CSEs are Better, Stronger, Faster than individual merchants<br />Partnerships – AOL Shopping to CNET to Sears Marketplace<br /><ul><li>Results</li></ul>Shopping Engines can account for 10-20% of revenue <br />IF you put in the effort!<br />
  18. 18. Data Quality<br /><ul><li>We don’t just suck in and spit out data
  19. 19. Validation & Correction wizard
  20. 20. Strict requirements
  21. 21. Categorization
  22. 22. Data Feed Optimization (DFO)</li></ul>Get you live<br />Qualitative optimization<br />Quantitative optimization<br />
  23. 23. Improve Your Feed<br />More Attributes = Better Results<br />Submit more than just required fields.<br />Include UPC, model number, custom attributes.<br />No feed is created equal<br />Don’t use the same file for every engine!<br />Categorization is your friend<br />Each engine has a different taxonomy<br />Submit Feeds Daily<br />Products change price etc,<br />
  24. 24. Already on Google Shopping?<br /><ul><li>Are you already listed?</li></ul>www.google.com/products& type in site:domain(site:www.sinclairintl.com)<br /><ul><li> If you aren’t listed you NEED TO BE.
  25. 25. This is a no brainer, don’t miss out on free traffic</li></li></ul><li>Timberline Interactive & CV3<br />Setting up your CV3 Store<br />
  26. 26. Quick “Go-Live” Process<br /><ul><li>We cut out the pain of building feeds
  27. 27. Shorter Go-Live with our CV3 integration
  28. 28. We make sure you get up and running
  29. 29. Scales easy to add more engines</li></li></ul><li>Real Results<br /><ul><li>Sinclair International
  30. 30. 5000+ clicks and 100+ orders under 30 days
  31. 31. First feed generated in minutes</li></li></ul><li>Live Demo<br />
  32. 32. Connecting to SingleFeed<br />How to import your feed<br />
  33. 33. Live Demo<br />
  34. 34. Question & Answer<br />
  35. 35. Contact Us<br />Ryan Douglas – ryan@singlefeed.com<br />Brian Smith – brian@singlefeed.com<br />Andy Dunn – adunn@timberlineinteractive.com<br />www.singlefeed.com<br />www.loveyourfeed.com<br />www.comparisonengines.com<br />www.timberlineinteractive.com<br />
  36. 36. Conclusion<br />Visit our blogs to view the webinar recording<br />www.singlefeed.com/blog<br />www.loveyourfeed.com<br />www.comparisonengines.com<br />blog.timberlineinteractive.com<br />50% off first month of SingleFeed if you mention this webinar<br />

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