SingleFeed Supports Nextopiafor Site Search<br />SingleFeed: Brian Smith & Ryan Douglas<br />Nextopia: Sanjay Arora & Ruby...
Agenda<br /><ul><li>Brief introduction to SingleFeed
Delivering your datafeed
Brief introduction to Nextopia
Nextopia’s Solution
Q&A with SingleFeed & Nextopia</li></ul>WWW.SINGLEFEED.COM<br />
Who is SingleFeed?<br />We’re Shopping Engine Experts<br />
SingleFeed Background<br /><ul><li>ComparisonEngines.com started May 2005
LoveYourFeed.com Blog October 2006
SingleFeed launched February 2007
VC backed – True Ventures, KPG Ventures
Hundreds of merchants
Focus on SMBs ($250K+ in yearly online revenue)
www.GoogleCommerceGuide.com launched June 2010
Facebook App – see FacebookMerchant.com
Lots of experience
First account manager @ Become
Years of internet marketing work – SEO, PPC, Affiliate Programs, etc.
Analyst for the industry, frequent speaker at industry events
Google Merchant Center Partner</li></ul>WWW.SINGLEFEED.COM<br />
Hooking up Nextopia with SingleFeed<br />Getting your data to Nextopia<br />
SingleFeed Account Center<br />WWW.SINGLEFEED.COM<br />Activate Nextopia<br />(You may need to upgrade your plan)<br />Vis...
SingleFeed Account Center<br />WWW.SINGLEFEED.COM<br />Complete Instructions<br />http://support.singlefeed.com/entries/23...
SingleFeed Account Center<br />WWW.SINGLEFEED.COM<br />Why use SingleFeed for this feed?<br />Save time & money<br />One l...
Advanced Search and Navigation Technology<br />Nextopia Software Corporation<br />September 1, 2010<br />
Nextopia Software Corporation<br />1,000+ Clients<br />Advanced Search<br />Increase Conversions<br />Who is Nextopia?<br ...
Advanced Search<br />Favored method of finding products and information for most website visitors<br />Put visitors in tou...
Refine search engine optimization
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SingleFeed Supports Nextopia for Site Search

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SingleFeed is branching out and now supports several new feed partners, including Nextopia. In this informational webinar you will learn about the features of SearchSpring and how SingleFeed can deliver a data feed to power on site search functionality.

- How to setup SingleFeed to work with Nextopia
- Benefits of using a data feed provider to send feeds
- Features of SingleFeed & Nextopia's technology
- Increase site performance by using an on site search solution

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SingleFeed Supports Nextopia for Site Search

  1. 1. SingleFeed Supports Nextopiafor Site Search<br />SingleFeed: Brian Smith & Ryan Douglas<br />Nextopia: Sanjay Arora & Ruby Singh<br />
  2. 2. Agenda<br /><ul><li>Brief introduction to SingleFeed
  3. 3. Delivering your datafeed
  4. 4. Brief introduction to Nextopia
  5. 5. Nextopia’s Solution
  6. 6. Q&A with SingleFeed & Nextopia</li></ul>WWW.SINGLEFEED.COM<br />
  7. 7. Who is SingleFeed?<br />We’re Shopping Engine Experts<br />
  8. 8. SingleFeed Background<br /><ul><li>ComparisonEngines.com started May 2005
  9. 9. LoveYourFeed.com Blog October 2006
  10. 10. SingleFeed launched February 2007
  11. 11. VC backed – True Ventures, KPG Ventures
  12. 12. Hundreds of merchants
  13. 13. Focus on SMBs ($250K+ in yearly online revenue)
  14. 14. www.GoogleCommerceGuide.com launched June 2010
  15. 15. Facebook App – see FacebookMerchant.com
  16. 16. Lots of experience
  17. 17. First account manager @ Become
  18. 18. Years of internet marketing work – SEO, PPC, Affiliate Programs, etc.
  19. 19. Analyst for the industry, frequent speaker at industry events
  20. 20. Google Merchant Center Partner</li></ul>WWW.SINGLEFEED.COM<br />
  21. 21. Hooking up Nextopia with SingleFeed<br />Getting your data to Nextopia<br />
  22. 22. SingleFeed Account Center<br />WWW.SINGLEFEED.COM<br />Activate Nextopia<br />(You may need to upgrade your plan)<br />Visit Engines page, select Nextopia.<br />Provide your file name and Activate Engine.<br />
  23. 23. SingleFeed Account Center<br />WWW.SINGLEFEED.COM<br />Complete Instructions<br />http://support.singlefeed.com/entries/233467-nextopia-signup-instructions<br />
  24. 24. SingleFeed Account Center<br />WWW.SINGLEFEED.COM<br />Why use SingleFeed for this feed?<br />Save time & money<br />One less feed to create and maintain<br />Continuous, automatic updates<br />More attributes included in the feed<br />
  25. 25. Advanced Search and Navigation Technology<br />Nextopia Software Corporation<br />September 1, 2010<br />
  26. 26. Nextopia Software Corporation<br />1,000+ Clients<br />Advanced Search<br />Increase Conversions<br />Who is Nextopia?<br />SEO Tools<br />Advanced Navigation<br />
  27. 27. Advanced Search<br />Favored method of finding products and information for most website visitors<br />Put visitors in touch with what they want: products, info., subscriptions, services, self-help content, tech support, service information, locations, etc. <br />ROI Opportunity: people who use site search convert at 2X-3X the rate of those who don’t use it<br /> Source: MarketingSherpa<br />Allows you to track search terms used by visitors on your site so you can:<br /><ul><li>Improve your site content, navigation and product merchandising
  28. 28. Refine search engine optimization
  29. 29. Improve targeting of paid search (PPC) activities</li></ul>Why you need advanced search…<br />
  30. 30. Enhanced Usability<br />How to give your customers better information…<br />
  31. 31. 1. Refinements<br />
  32. 32. 2. Reviews & Ratings<br />
  33. 33. 3. Videos<br />
  34. 34. Going a Step Above - Guiding Your Users<br />Make it easier for your customers to use your search…<br />
  35. 35. 4. Autocomplete<br />
  36. 36. 5. Mobile Search<br />
  37. 37. Make Your Search Smarter<br />Merchandise to your customers…<br />
  38. 38. 6. Metrics Based Merchandising<br />
  39. 39. Metrics Based Merchandising<br />Behind the scenes…<br /><ul><li> Provides the ability to keep track of:
  40. 40. Popular sellers
  41. 41. Fastest sellers
  42. 42. Latest inventory
  43. 43. High grossing sellers
  44. 44. Retailers can select to display a cross-selection of any/all of the above metrics
  45. 45. RESULT: Potential for increased conversions</li></li></ul><li>7. Personalization<br />
  46. 46. 8. Internal Search Module<br />Inside Sales Module<br /><ul><li> Equip your internal sales force with a customized version of search results.
  47. 47. This custom search is only available to select staff and contains additional product information aimed at enabling increased sales
  48. 48. example: back-order status, upcoming promotional pricing </li></li></ul><li>9. Navigation<br />
  49. 49. Next Steps<br />What to do next?<br /><ul><li> Evaluate your current site against the functionality you would like (what is possible vs. what you want)
  50. 50. Assess how much you can expect to pay? (if anything)
  51. 51. Determine your implementation timeline (do you need to tweak your data before making improvements?)
  52. 52. Who’s going to help you? (Nextopia is always available to help)</li></li></ul><li>Question & Answer<br />WWW.SINGLEFEED.COM<br />
  53. 53. Contact Us<br />SingleFeed<br />Ryan Douglas - ryan@singlefeed.com<br />Call us directly: 800-705-8852 x2<br />Nextopia<br />Sanjay Arora<br />Ruby Singh - ruby@nextopia.com<br />Call us directly: 800.360.2191<br />WWW.SINGLEFEED.COM<br />
  54. 54. Conclusion<br />Visit our blogs to view the webinar recording<br />www.singlefeed.com/blog<br />www.nextopia.com/blog/<br />@singlefeed<br />@nextopia<br />WWW.SINGLEFEED.COM<br />

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