Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

SingleFeed Partners with mShopper

837 views

Published on

SingleFeed partners with mShopper to provide merchants with mobile commerce solutions

Published in: Business
  • Be the first to comment

  • Be the first to like this

SingleFeed Partners with mShopper

  1. 1. SingleFeed PartnersSingleFeed Partners with mShopperwith mShopper SingleFeed: Ryan Douglas mShopper: Kathryn Wardell
  2. 2. AgendaAgenda • SingleFeed Overview • About mShopper • What is Mobile Commerce? • Benefits of mShopper • How mShopper Works • How SingleFeed Can Help WWW.SINGLEFEED.COM
  3. 3. Who is SingleFeed?Who is SingleFeed? We’re Shopping Engine & Feed Experts
  4. 4. SingleFeed BackgroundSingleFeed Background • ComparisonEngines.com started May 2005 • LoveYourFeed.com Blog October 2006 • SingleFeed launched February 2007 • VC backed – True Ventures, KPG Ventures • Hundreds of merchants • Focus on SMBs ($500K+ in yearly online revenue) • Lots of Real Experience • CSE Account Managers • Former Retailers • Industry Analysts • Google Merchant Center Partner WWW.SINGLEFEED.COM
  5. 5. SingleFeed ServicesSingleFeed Services • Affordable self-service data feed submission services • $100 - $600/mo. • For stores over $250K in total online revenue • Managed Services • $2000/mo minimum • For stores over $50K/mo in shopping engine revenue • SingleFeed acts as agency, handling bidding, SKU suppression, attribute optimization WWW.SINGLEFEED.COM
  6. 6. SingleFeed FeaturesSingleFeed Features ◦ Categorization – SingleFeed categorizes all products for all shopping engines using proprietary “mega-taxonomy”. ◦ Pre-configured Shopping engine feeds. ◦ Engine checking – guarantee to get you live. ◦ ROI-Tracker that is built-in and easy-to-use. ◦ Expert advice and support. Check out our support articles at: http://support.singlefeed.com/home WWW.SINGLEFEED.COM
  7. 7. About mShopperAbout mShopper Mobile Commerce is Here!
  8. 8. Mobile Commerce Is Here! Learn How mShopper™ Makes It Quick, Easy, and Affordable to Open Up A Mobile Store Let’s Go Mobile!
  9. 9. 82% of U.S. adults have cell phones 59% of U.S. adults are mobile internet users (access Internet wirelessly via a laptop or cell phone) Mobile carriers are introducing more powerful, easy-to-use phones and faster services (3G, 4G, etc.) which makes mCommerce easier 35% of all adults have cell phones with apps Source: ABI Research, “Shopping by Mobile Will Grow to $119 Billion in 2015” Your Consumers Are Mobile NOW Mobile Is Everywhere, For Everyone, and For Everything M-Commerce is Exploding = Huge New Channel
  10. 10. But going mobile is hard to do for most retailers Retailers are scrambling to go mobile…….
  11. 11. Amazon eBay BestBuy Macy’s Electronics Apparel Computers Books It’s easy for the big guys
  12. 12. Case Study: ECommerce ≠ MCommerce Walmart (web) Walmart (IPhone) Mobilized Hot Topic (web) Hot Topic (IPhone) Not Mobilized Will Hot Topic succeed in mobile? Could Hot Topic’s current mobile experience hurt their brand?
  13. 13. Benefits of the Platform  Software-as-a-service & turn-key (no IT!)  Self-service (you control your own store)  Customizable to your brand’s look and feel  No up-front investment or commitment  Marketing tools & best practices included  mShopper takes care of inputting orders For Merchants  Simple search using just a few characters  Intuitive browsing: brand, category, keyword  Fast page-load times  SMS text reminders about products & offers  Hot Deals at push of a button  Easy purchase: just enter mobile # and PIN  Accessible on all mobile devices For Mobile Shoppers Mobile shoppers ≠ online shoppers •More in a rush •Typically multi-tasking •Easily distracted •Shopping with a smaller screen &keyboard
  14. 14. Here’s What Retailers Get: – Feature- packed mStores, work on all smart phones – Built-in merchandising, marketing, analytics – Powerful search – Builds Mobile DB – Get FirstDibs™ – Shopping cart integrated with web cart – Mobile SALES!
  15. 15. Let’s See How it Works! Learn How mShopper™ works Let’s Go Mobile!
  16. 16. 1. Welcome Screen
  17. 17. 2. Create Account Begin the process by creating an account. Begin the process by creating an account.
  18. 18. Data Feed Your data feed is the engine of your mStore. Upload through a partner, FTP or HTTP. Your data feed is the engine of your mStore. Upload through a partner, FTP or HTTP.
  19. 19. 4. Design mStore Customize your mStore with logos or use the editing bar. Customize your mStore with logos or use the editing bar.
  20. 20. 5. Today’s Hot Deal Feature new products on your mStore homepage for all to see. It’s easy to change frequently. Feature new products on your mStore homepage for all to see. It’s easy to change frequently.
  21. 21. 6. All Hot Deals Your mStore also features a button for All Hot Deals. You can add an unlimited number of products. Your mStore also features a button for All Hot Deals. You can add an unlimited number of products.
  22. 22. 7. GetFirstDibs Sign-Up Form It’s time to collect mobile numbers of shoppers who want deals. Our custom tool makes it easy to build your mobile subscriber database. It’s time to collect mobile numbers of shoppers who want deals. Our custom tool makes it easy to build your mobile subscriber database.
  23. 23. Driving Traffic to Merchant’s mStores Mobile Sign-Ups Text alerts to product pages Email to Database Links to web sign-up form Social / Viral Media Links to web sign-up form Auto-redirect for mobile viewers Form embedded on site YourStore.com 3 Branded Mobile Apps in App Stores (iPhone, BB, Droid) Keyword Drivers in Print/ Radio Text XYZ to 1234 Bounce- back text linkPaid Search Links to web sign-up form PriceCrusher Mobile Mall Mobile Search (Paid) Mobile Search (Organic) Mobile Banner Ads mShopper provides tools in red boxes
  24. 24. We provide tools to integrate your sign-up form into existing marketing efforts and quickly build your mobile database. We provide tools to integrate your sign-up form into existing marketing efforts and quickly build your mobile database.
  25. 25. Now it’s time to send our your alerts. Write your own message and schedule when it’s sent! Now it’s time to send our your alerts. Write your own message and schedule when it’s sent!
  26. 26. Manage your entire mobile commerce effort from one page! Manage your entire mobile commerce effort from one page!
  27. 27. Review all of your GFD analytics by opt-ins, alerts sent, transactions, sales amounts, time frame and, most importantly, we even calculate your ROI. Review all of your GFD analytics by opt-ins, alerts sent, transactions, sales amounts, time frame and, most importantly, we even calculate your ROI.
  28. 28. Sales Loyalty (repeat v. new) mStore Traffic Our mStore analytics convert data into various charts and graphs to review over any set time frame. Our mStore analytics convert data into various charts and graphs to review over any set time frame.
  29. 29. Order Processing Made Easy Option 1 (Recommend while sales volume is low) Option 2 (Necessary once substantial sales volume reached) A. User logs in to account & purchases item from phone A Merchant C C. Order arrives to merchant similar to other affiliates (with our affiliate token). You handle transaction, refunds, shipping, order tracking, etc. Benefits • No tech investment required • Happens w/in minutes • Still tied in to your database for CRM and analytics A. User logs in to account & purchases item from phone A Order Info Your Product Buy URL B B. mShopper call-center rep manually inputs order info into your e-commerce site’s shopping cart, and buys * * If product is out of stock or Product Buy URL is incorrect in data field, call-center rep calls user’s cell phone and tells them item is out of stock Merchant B B. mShopper sends order info directly to your e- commerce system via API API
  30. 30. Pricing Made Easy Monthly Licensing • Small Retailer $99 • Medium Retailer: $499 • Large Retailer $999 Per-Transaction Commission •Greater of: 5% or your published standard affiliate rates* Text Messaging •100K+ messages sent monthly = 1 cent each •<100K messages sent monthly = 1.5 cents each That’s it, nothing more!
  31. 31. Special Promotion for SingleFeed Customers  Get Started with mShopper today and receive these special offers! – mShopper Feed is free to all SingleFeed Customers (limited time offer)
  32. 32. Integrating with SingleFeed  Activating and Sending a Feed Takes Seconds – mShopper Feed is available in all service plans
  33. 33. Question & AnswerQuestion & Answer WWW.SINGLEFEED.COM
  34. 34. Contact UsContact Us SingleFeed Ryan Douglas - ryan@singlefeed.com 800-705-8852 ext 2 mShopper Kathryn Wardell – kathryn@mshopper.com 720-279-8028 WWW.SINGLEFEED.COM
  35. 35. ConclusionConclusion Visit our sites for more information www.singlefeed.com/blog www.loveyourfeed.com www.comparisonengines.com www.mshopper.com/ WWW.SINGLEFEED.COM @SingleFeed @MCommerceMadeEZ

×