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A Brand Called Ryan

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Self-Introduction, hope you won\'t get bored.

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A Brand Called Ryan

  1. 1. A Brand Called Ryan Ryan Ding ryanding@yahoo.com www.linkedin/in/ryanding
  2. 2. In a Chinese Modern City Ryan was born and raised…
  3. 3. Strength Education Experience & Personal Skills
  4. 4. He went to college like everyone does But ever since that he had a dream…
  5. 5. In university… He had been key member of student union He had received 1st grade scholarship His graduation dissertation was ranked as top of the year
  6. 6. He found that… Water + Sugar + Fizz (put it into a can) = Costs less than 10 cents, but COCA-COLA can charge you 2CNY. Cheap fabric (the cheapest) make pants using a 100 year old design = production cost 50CNY, but LEVI’S can charge you 800CNY… Break a human being down to the smallest components – atoms. Take that stuff to the commodity market and try sell it – you might get $2, INSTEAD REASSEMBLE THE PERSON – call him TIGER WOODS and ask for an annual salary of MORE THAN $80,000,000.
  7. 7. Brand is so fascinating to him… Brand
  8. 8. He made a choice upon graduation ----------------------> BRANDING
  9. 9. Strength Education Experience & Personal Skills
  10. 10. In the year of 1999, he, among 3000 applicants, was recruited by a UK based top chemical company - BOC(British Oxygen Company) GASES as MARKETING TRAINEE.
  11. 11. Later on, he was assigned as Commercial Officer in Commercial Department of BOC Tele-marketing • Generating Sales Leads • Coordination with Sales Team Business Contracting • Localization • Operationalize for Sales Team Marketing Intelligence • Partner Research • Competitive Update • CRM System Architecture
  12. 12. In 2001, he started his real MARKETING career in GSK(GlaxoSmithKline) China Rx as a Marketing Service Executive.
  13. 13. Tele-marketing • Generating Sales Leads • Coordination with Sales Team Business Contracting • Localization • Operationalize for Sales Team Marketing Intelligence • Partner Research • Competitive Update • CRM System Architecture
  14. 14. In 2003, he became a member of SONY China. As a product marketing manager, he was responsible for Micro HIFI System in Home Audio Department, then extended to the whole home audio product family.
  15. 15. Product Planning • Target Setting / Lineup Strategy / Production Schedule / Quality Issues Market Analysis • Consumer Trends / Customer Profile / Competition New Product Introduction • Launching Events / Launching Kit / Sales Readiness / Dealer Seminar / Promotion Channel Expansion • Strategic Outlining / Exclusive Contracting / Budget Monitoring / Demand & Supply A&P Budget Monitoring • A&P Budget Control / P&L Control
  16. 16. Loving sea and branding, Ryan moved to Xiamen and started to work at DELL China in 2005 as a Brand Marketing Manager.
  17. 17. In his 4 years Dell time, Ryan has been looking after all client products, serving PUB(Gov+Edu+HC) segment. Product Management Market Development Sales Support • New Product Launch • Vertical Development • Training & Coaching • Demand Supply • Large Deal Management • Floor Excitement/Incentive • Product Maintenance • Marketing Communication • Sales Review/Interlock • Competition Management • ISV/Partner Development • Funding Management(Intel/MS) • Promotion • Demand Generation • Marketing Planning
  18. 18. Strength Education Experience & Personal Skills
  19. 19. Ryan is good at several areas from which you can easily distinguish him from the rest…  Creativity with Passion  Responsible with Efficiency  Flexibility w/o Compromise  Strategic Thinking w/o Losing Details
  20. 20. THAT IS TO SAY…
  21. 21. Solving the toughest problem As a team
  22. 22. Generating ideas Without ambiguity
  23. 23. Listen with heart, not ear Taking actions, not notes
  24. 24. People don’t do this Or this when Ryan is talking or presenting
  25. 25. Strength Education Experience & Personal Skills
  26. 26. Ryan enjoys a cup of tea with friends Ryan enjoys cooking a home meal
  27. 27. Ryan enjoys knowing new buddies throughout the world Ryan enjoys a good book while being alone
  28. 28. And jogging
  29. 29. If you offer enough Ryan could be pretty much EVERYWHERE As long as there is
  30. 30. Brand is not a name, or a logo, or an association It’s a combination of EMOTION + PASSION + RELIABILITY + MEANING
  31. 31. A Brand Called Ryan “ Winners are simply willing to do what losers won’t. ”

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