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THE REVENUE C L I F F
YOU SHOULD 
B E A T I T
EVERGREEN 
CONTENT 
EVERGREEN CONTENT KEEP IT RELEVANT TIERED PRICING CROSS-PROMOTION
>
50% of revenue 
= $20k 
= 0 
= 1 
worst month 
promotion 
baby
+valuable
+valuable 
+free
+valuable 
+free 
+shareable
+valuable 
+free 
+shareable 
+similar
K E E P I T 
RELEVANT 
EVERGREEN CONTENT KEEP IT RELEVANT TIERED PRICING CROSS-PROMOTION
THE POWER OF 
T H E D R I P
TWO OUTCOMES
T I E R E D 
P R I C I N G 
EVERGREEN CONTENT KEEP IT RELEVANT TIERED PRICING CROSS-PROMOTION
T I E R E D P R I C I N G 
1x 
2.2x 
5x
N O T I E R S ? 
N O P O T E N T I A L .
T i e r s ? 
REVENUE/ U P S E L L .
CROSS 
PROMOTION 
EVERGREEN CONTENT KEEP IT RELEVANT TIERED PRICING CROSS-PROMOTION
J /V DEALS
+ $85,543 (48.4%) + $91,444 (51.6%)
DEVELOP AN ECOSYSTEM
MicroConf Europe 2014 -- Ryan Delk
MicroConf Europe 2014 -- Ryan Delk
MicroConf Europe 2014 -- Ryan Delk

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MicroConf Europe 2014 -- Ryan Delk