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MicroConf Europe 2014 -- Ryan Delk

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MicroConf Europe 2014 -- Ryan Delk

  1. 1. THE REVENUE C L I F F
  2. 2. YOU SHOULD B E A T I T
  3. 3. EVERGREEN CONTENT EVERGREEN CONTENT KEEP IT RELEVANT TIERED PRICING CROSS-PROMOTION
  4. 4. >
  5. 5. 50% of revenue = $20k = 0 = 1 worst month promotion baby
  6. 6. +valuable
  7. 7. +valuable +free
  8. 8. +valuable +free +shareable
  9. 9. +valuable +free +shareable +similar
  10. 10. K E E P I T RELEVANT EVERGREEN CONTENT KEEP IT RELEVANT TIERED PRICING CROSS-PROMOTION
  11. 11. THE POWER OF T H E D R I P
  12. 12. TWO OUTCOMES
  13. 13. T I E R E D P R I C I N G EVERGREEN CONTENT KEEP IT RELEVANT TIERED PRICING CROSS-PROMOTION
  14. 14. T I E R E D P R I C I N G 1x 2.2x 5x
  15. 15. N O T I E R S ? N O P O T E N T I A L .
  16. 16. T i e r s ? REVENUE/ U P S E L L .
  17. 17. CROSS PROMOTION EVERGREEN CONTENT KEEP IT RELEVANT TIERED PRICING CROSS-PROMOTION
  18. 18. J /V DEALS
  19. 19. + $85,543 (48.4%) + $91,444 (51.6%)
  20. 20. DEVELOP AN ECOSYSTEM

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