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THE REVENUE C L I F F
YOU SHOULD 
B E A T I T
EVERGREEN 
CONTENT 
EVERGREEN CONTENT KEEP IT RELEVANT TIERED PRICING CROSS-PROMOTION
>
50% of revenue 
= $20k 
= 0 
= 1 
worst month 
promotion 
baby
+valuable
+valuable 
+free
+valuable 
+free 
+shareable
+valuable 
+free 
+shareable 
+similar
K E E P I T 
RELEVANT 
EVERGREEN CONTENT KEEP IT RELEVANT TIERED PRICING CROSS-PROMOTION
THE POWER OF 
T H E D R I P
TWO OUTCOMES
T I E R E D 
P R I C I N G 
EVERGREEN CONTENT KEEP IT RELEVANT TIERED PRICING CROSS-PROMOTION
T I E R E D P R I C I N G 
1x 
2.2x 
5x
N O T I E R S ? 
N O P O T E N T I A L .
T i e r s ? 
REVENUE/ U P S E L L .
CROSS 
PROMOTION 
EVERGREEN CONTENT KEEP IT RELEVANT TIERED PRICING CROSS-PROMOTION
J /V DEALS
+ $85,543 (48.4%) + $91,444 (51.6%)
DEVELOP AN ECOSYSTEM
MicroConf Europe 2014 -- Ryan Delk
MicroConf Europe 2014 -- Ryan Delk
MicroConf Europe 2014 -- Ryan Delk
MicroConf Europe 2014 -- Ryan Delk
MicroConf Europe 2014 -- Ryan Delk
MicroConf Europe 2014 -- Ryan Delk
MicroConf Europe 2014 -- Ryan Delk
MicroConf Europe 2014 -- Ryan Delk
MicroConf Europe 2014 -- Ryan Delk
MicroConf Europe 2014 -- Ryan Delk
MicroConf Europe 2014 -- Ryan Delk
MicroConf Europe 2014 -- Ryan Delk
MicroConf Europe 2014 -- Ryan Delk
MicroConf Europe 2014 -- Ryan Delk
MicroConf Europe 2014 -- Ryan Delk
MicroConf Europe 2014 -- Ryan Delk
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MicroConf Europe 2014 -- Ryan Delk

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My deck for a talk at MicroConf 2014 in Prague, focused on how to beat the revenue cliff after launching a product.

Published in: Business
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MicroConf Europe 2014 -- Ryan Delk

  1. 1. THE REVENUE C L I F F
  2. 2. YOU SHOULD B E A T I T
  3. 3. EVERGREEN CONTENT EVERGREEN CONTENT KEEP IT RELEVANT TIERED PRICING CROSS-PROMOTION
  4. 4. >
  5. 5. 50% of revenue = $20k = 0 = 1 worst month promotion baby
  6. 6. +valuable
  7. 7. +valuable +free
  8. 8. +valuable +free +shareable
  9. 9. +valuable +free +shareable +similar
  10. 10. K E E P I T RELEVANT EVERGREEN CONTENT KEEP IT RELEVANT TIERED PRICING CROSS-PROMOTION
  11. 11. THE POWER OF T H E D R I P
  12. 12. TWO OUTCOMES
  13. 13. T I E R E D P R I C I N G EVERGREEN CONTENT KEEP IT RELEVANT TIERED PRICING CROSS-PROMOTION
  14. 14. T I E R E D P R I C I N G 1x 2.2x 5x
  15. 15. N O T I E R S ? N O P O T E N T I A L .
  16. 16. T i e r s ? REVENUE/ U P S E L L .
  17. 17. CROSS PROMOTION EVERGREEN CONTENT KEEP IT RELEVANT TIERED PRICING CROSS-PROMOTION
  18. 18. J /V DEALS
  19. 19. + $85,543 (48.4%) + $91,444 (51.6%)
  20. 20. DEVELOP AN ECOSYSTEM

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