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MicroConf Europe 2014 -- Ryan Delk
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MicroConf Europe 2014 -- Ryan Delk
Oct. 27, 2014•0 likes•2,027 views
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My deck for a talk at MicroConf 2014 in Prague, focused on how to beat the revenue cliff after launching a product.
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MicroConf Europe 2014 -- Ryan Delk
- THE REVENUE C L I F F
- YOU SHOULD B E A T I T
- EVERGREEN CONTENT EVERGREEN CONTENT KEEP IT RELEVANT TIERED PRICING CROSS-PROMOTION
- >
- 50% of revenue = $20k = 0 = 1 worst month promotion baby
- +valuable
- +valuable +free
- +valuable +free +shareable
- +valuable +free +shareable +similar
- K E E P I T RELEVANT EVERGREEN CONTENT KEEP IT RELEVANT TIERED PRICING CROSS-PROMOTION
- THE POWER OF T H E D R I P
- TWO OUTCOMES
- T I E R E D P R I C I N G EVERGREEN CONTENT KEEP IT RELEVANT TIERED PRICING CROSS-PROMOTION
- T I E R E D P R I C I N G 1x 2.2x 5x
- N O T I E R S ? N O P O T E N T I A L .
- T i e r s ? REVENUE/ U P S E L L .
- CROSS PROMOTION EVERGREEN CONTENT KEEP IT RELEVANT TIERED PRICING CROSS-PROMOTION
- J /V DEALS
- + $85,543 (48.4%) + $91,444 (51.6%)
- DEVELOP AN ECOSYSTEM
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