Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Want to create show-stopping PR campaigns?

626 views

Published on

Want to create show-stopping PR campaigns?

Embrace the stage(s) of RPIE: Research. Planning. Implementation. Evaluation.

  • Be the first to comment

  • Be the first to like this

Want to create show-stopping PR campaigns?

  1. 1. Want to create show-stopping PR campaigns? Embrace the stage(s) of RPIE.Tweet me @rsheehy Ryan C. Sheehy, APR#TXStateIntrotoPR Communication Strategist
  2. 2. Our plan for today• Get acquainted• Quick review of RPIE• Discuss a real-world PR campaign• Q&A• Share parting thoughts, resources Tweet me @rsheehy #TXStateIntrotoPR
  3. 3. My career path Tweet me @rsheehy #TXStateIntrotoPR
  4. 4. The 4-step PR Process• Research• Planning• Implementation• Evaluation Tweet me @rsheehy #TXStateIntrotoPR
  5. 5. The opportunity
  6. 6. RPIE: Research is the 1st Step Tweet me @rsheehy #TXStateIntrotoPR
  7. 7. What’s the difference b/w?• Goals• Objectives• Strategies• Tactics Tweet me @rsheehy #TXStateIntrotoPR
  8. 8. RPIE: Planning is the 2nd Step Tweet me @rsheehy #TXStateIntrotoPR
  9. 9. RPIE: Implementation is the 3rd Step Tweet me @rsheehy #TXStateIntrotoPR
  10. 10. RPIE: Implementation is the 3rd Step Public Community affairs relations Tweet me @rsheehy #TXStateIntrotoPR
  11. 11. RPIE: Implementation is the 3rd StepSponsorships Tweet me @rsheehy #TXStateIntrotoPR
  12. 12. RPIE: Implementation is the 3rd Step Promotions Tweet me @rsheehy #TXStateIntrotoPR
  13. 13. RPIE: Evaluation is 4th. Then repeat. Tweet me @rsheehy #TXStateIntrotoPR
  14. 14. Resource: RyanCSheehy.com
  15. 15. Questions?
  16. 16. Parting thoughts• Dream big.• Remember: Perception is reality.• Build a network now – On the Web. – In person with classmates, professors, pros. – Intern. Intern. Intern.

×