Social Media For Realtors®<br />By: OptimizedRealEstateAgent.Com<br />Ryan M. Covino<br />
Why are you here?<br />To learn how to Blog<br />To learn how to set up a blog<br />What is a blog<br />How to leverage bl...
What is a Blog<br />A blog (a blend of the term web log)[1] is a type of website or part of a website. Blogs are usually m...
What is a Blog<br />Content<br />Interactive<br />Multi Media<br />Text<br />Photos<br />Podcasts (mp3)<br />Video<br />Th...
Why Blog<br />Blogging can get you on the first page of Google, Yahoo, Bing and other major search engines.<br />Blogging ...
Why Blog?<br />According to NAR,  93% of House Hunters Start Their Search Online.<br />That was in 2009.<br />
How does this all work<br />Crawling<br />Googlebots (robots or spiders) use an algorithmic process to search all the page...
I am not making this up<br />Wilmington<br />South Boston<br />Medford<br />Cambridge<br />
Implementation<br />So far you should have:<br />Domain name secured<br />Hosting account<br />Forwarded your domain<br />...
Setup<br />
Themes to Choose From<br />Paid<br />Prose<br />Thesis <br />AgentPress<br />Free<br /><ul><li>Rake
Anything from Ftthemes.com
Google Free Templates
There are hundreds of them.</li></li></ul><li>Customizing the Nav Bar<br />About<br />My Properties (link to your MLS, or ...
Categories<br />Categories is how your group your posts. If you are blogging about a restaurant then you would have a rest...
Must Have Plugins and Widgets<br />What is a plugin and a widget?<br />All in one seo pack<br />Subscribe/Connect Follow W...
What/When to Blog<br />Consistency is Key – set a date every week .<br />There is always something to blog about, read a n...
Inserting Video<br />What to record – You, you going to appt, you going to local bakery, interviewing the local baker.<br ...
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Social Media For Realtors®

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Social Media for Today\'s Real Estate Professional

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Social Media For Realtors®

  1. 1. Social Media For Realtors®<br />By: OptimizedRealEstateAgent.Com<br />Ryan M. Covino<br />
  2. 2. Why are you here?<br />To learn how to Blog<br />To learn how to set up a blog<br />What is a blog<br />How to leverage blogging<br />Enhance my website<br />Facebook/Twitter/Linked in<br />I thought I was getting CE Credits<br />
  3. 3. What is a Blog<br />A blog (a blend of the term web log)[1] is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. Blog can also be used as a verb, meaning to maintain or add content to a blog.<br />Most blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites.[2]<br />Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability of readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art (art blog), photographs (photoblog), videos (video blogging), music (MP3 blog), and audio (podcasting). Microblogging is another type of blogging, featuring very short posts.<br />As of 16 February 2011 (2011 -02-16)[update], there were over 156 million public blogs in existence.[3]<br />
  4. 4. What is a Blog<br />Content<br />Interactive<br />Multi Media<br />Text<br />Photos<br />Podcasts (mp3)<br />Video<br />There is a lot of them<br />
  5. 5. Why Blog<br />Blogging can get you on the first page of Google, Yahoo, Bing and other major search engines.<br />Blogging can establish you as the AUTHORITY Figure in your local market / niche<br /> The next slide will tell you why you should be the authority figure….<br />
  6. 6. Why Blog?<br />According to NAR, 93% of House Hunters Start Their Search Online.<br />That was in 2009.<br />
  7. 7. How does this all work<br />Crawling<br />Googlebots (robots or spiders) use an algorithmic process to search all the pages on the Internet.<br />Indexing<br />Process and catalog all webpagesincluding content on page, url, title tag, meta tag and keywords (tags)<br />Serving Results<br />Relevance is key<br />Pagerank (links from other sites) it is telling Google you are important<br />www.google.com/support/webmasters<br />
  8. 8. I am not making this up<br />Wilmington<br />South Boston<br />Medford<br />Cambridge<br />
  9. 9. Implementation<br />So far you should have:<br />Domain name secured<br />Hosting account<br />Forwarded your domain<br />Told your hosting account to “accept your domain”<br />Ready to install Wordpress<br />Let’s do it!<br />
  10. 10. Setup<br />
  11. 11. Themes to Choose From<br />Paid<br />Prose<br />Thesis <br />AgentPress<br />Free<br /><ul><li>Rake
  12. 12. Anything from Ftthemes.com
  13. 13. Google Free Templates
  14. 14. There are hundreds of them.</li></li></ul><li>Customizing the Nav Bar<br />About<br />My Properties (link to your MLS, or other IDX provider)<br />For Buyers<br />For Sellers<br />Contact<br />Distressed<br />Whatever you would like (services, restaurants<br />
  15. 15. Categories<br />Categories is how your group your posts. If you are blogging about a restaurant then you would have a restaurant category.<br />Restauarants<br />Local news<br />Reviews<br />Services<br />Open houses<br />
  16. 16. Must Have Plugins and Widgets<br />What is a plugin and a widget?<br />All in one seo pack<br />Subscribe/Connect Follow Widget<br />Twitter Widget Pro<br />Facebook Members<br />Akismet (anti spam)<br />Social Share Buttons<br />
  17. 17. What/When to Blog<br />Consistency is Key – set a date every week .<br />There is always something to blog about, read a newspaper and give your take if you have to.<br />Text<br />Video<br />Pictures<br />Audio<br />You should have all 4!<br />
  18. 18. Inserting Video<br />What to record – You, you going to appt, you going to local bakery, interviewing the local baker.<br />I need a volunteer!<br />Record video (Kodak Zi8, Flip, Built in, Camtasia)<br />Upload to youtube (sign up if you have too, NOW)<br />Title, description (put in blog url (linking)) tag<br />Get Link or HTML code and input into visual editor on Wordpress<br />
  19. 19. Advanced Strategies<br />Facebook Fan Page (no one cares about your new listing) Bring Value to the community<br />Aweber/Mail Chimp (Free Giveaway)<br />Youtube channel<br />Active Rain<br />
  20. 20. Free Referral Tool<br />Who wants to go first?<br />

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