How Financial Institutions Can Use Social Media to their Advantage By Ryan Buchanan
<ul><li>Listen </li></ul><ul><ul><li>Google alerts, RSS Readers </li></ul></ul><ul><li>Engage Simple </li></ul><ul><ul><li...
Listening / Monitoring <ul><li>Key Bank is only Bank on first page: #7 </li></ul><ul><li>Opportunity – No paid search for ...
Google Alerts RSS Reader
Engage Simple
Engage Simple – Be a Resource w/ Minimal Time
Ernst + Young - Facebook <ul><li>E+Y is 4 th  most recognized brand online for college grads </li></ul><ul><li>My top 3 so...
Zappos - Twitter
Online Community
Online Community - Forums
Online Community – Integrated Blog + SEO
<ul><li>Mine the social web and see what is being said about you </li></ul><ul><li>2. Decide how you can continuously list...
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How Financial Institutions Can Use Social Media to their Advantage

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How Financial Institutions Can Use Social Media to their Advantage

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How Financial Institutions Can Use Social Media to their Advantage

  1. 1. How Financial Institutions Can Use Social Media to their Advantage By Ryan Buchanan
  2. 2. <ul><li>Listen </li></ul><ul><ul><li>Google alerts, RSS Readers </li></ul></ul><ul><li>Engage Simple </li></ul><ul><ul><li>Blog (promote Resources), Blog + Social Media Outreach </li></ul></ul><ul><li>Engage Advanced (Expert Position) </li></ul><ul><ul><li>-Online Community </li></ul></ul>Now, More than Ever, Join the Conversation
  3. 3. Listening / Monitoring <ul><li>Key Bank is only Bank on first page: #7 </li></ul><ul><li>Opportunity – No paid search for this term </li></ul>
  4. 4. Google Alerts RSS Reader
  5. 5. Engage Simple
  6. 6. Engage Simple – Be a Resource w/ Minimal Time
  7. 7. Ernst + Young - Facebook <ul><li>E+Y is 4 th most recognized brand online for college grads </li></ul><ul><li>My top 3 social mediums as business person: </li></ul><ul><li>- Facebook </li></ul><ul><li>- LinkedIn </li></ul><ul><li>- Twitter </li></ul>
  8. 8. Zappos - Twitter
  9. 9. Online Community
  10. 10. Online Community - Forums
  11. 11. Online Community – Integrated Blog + SEO
  12. 12. <ul><li>Mine the social web and see what is being said about you </li></ul><ul><li>2. Decide how you can continuously listen and participate </li></ul><ul><li>3. Build a blog + encourage your fans and critics to engage with you on your turf </li></ul><ul><li>4. Address good and bad comments immediately on your blog </li></ul><ul><li>5. Look for opportunities to show customer service excellence </li></ul><ul><li>6. Tell good stories + address negative issues publicly on your own blog </li></ul><ul><li>7. Try to get C-level employees to own social media  </li></ul><ul><li>8. Build tools / widgets that encourage problem solving, savings, good banking practices that can be taken as a widget or tool to other sites/blogs </li></ul>Conclusion

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