Reputation 2.0

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My presentation on online reputation management for the September Social Media Breakfast in Ottawa. For the full text of the presentation, visit http://www.ryananderson.ca/2008/09/24/reputation-20-at-the-social-media-breakfast/

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Reputation 2.0

  1. tion ta Repu .0
  2. To disregard what the world thinks of us is not only arrogant, but utterly shameless. - Cicero
  3. Actions + Perception Reputation
  4. te is yzen 1. L n a l 2. A ence 3. In f lu
  5. Listen.
  6. What are we listening for? ✤ Brands ✤ Products ✤ Company ✤ Employees
  7. Analyze.
  8. How does the conversation affect our business? Analyze. And how does it reflect who we are?
  9. Influence.
  10. Be there.
  11. Participate.
  12. Change.
  13. The way to gain a good reputation is to endeavor to be what you desire to appear. - Socrates
  14. Keep the candles away from the drapes. (it’s way easier than putting out fires.)
  15. ryan anderson ryan@fatcanary.ca twitter.com/ryananderson

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