Unsucking the Startup

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Starting a small business can be tough. Here's a few thoughts on everything from knowing yourself, to practical tools, to contracts.

Slides are general, contact me with questions.

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Unsucking the Startup

  1. 1. Un-Sucking The Start-Up ...and other thoughts for business pioneers
  2. 2. 00 Know Thyself‣ introspect‣ success‣ fear / failure‣ be a finisher
  3. 3. 01 True Value‣ ideas vs. value‣ know thy market‣ differentiation‣ wait for it...
  4. 4. 02 Sales as Advocacy‣ people first‣ money is (not) the object‣ a following‣ emotional brand
  5. 5. 03 Growth ThroughIntegrity‣ referral business‣ the speed of web‣ lying is exhausting
  6. 6. 04 Hoard Good Advice‣ pursue the wise‣ perspective(s)‣ naysayers‣ left turns
  7. 7. 04 Building the Team‣ timing, timing, timing‣ cover your weaknesses first‣ equity vs. salary
  8. 8. 04 Systems and Software‣ 90% of less‣ minimize workarounds‣ agility and overhead: use the cloud
  9. 9. ‣ CRM ‣ Messaging & ‣ Accounting & ‣ Project Collaboration Billing Management
  10. 10. ‣ Full ERP ‣ Email ‣ File Storage & ‣ Online Marketing Backup Meetings
  11. 11. ‣ Presentations ‣ Forms and ‣ Blogging & Social Feedback Media
  12. 12. 05 Capital is King‣ bootstraps‣ cash ramp ‣ understand sales cycle ‣ operational cycles‣ last resort: vc’s
  13. 13. 06 Work/Life‣ always more to do‣ entrepreneur != workaholic‣ productivity of rest
  14. 14. 07 Cover Your Butt‣ there will be jerks‣ contract versions‣ moving fast? consistent process
  15. 15. 08 Level Up‣ gateway deal‣ tap into network‣ big picture break‣ there is no spoon
  16. 16. 09 Spread the Word‣ alternatives to ads‣ mavens‣ search‣ be social‣ pr
  17. 17. Thank You ...questions?

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