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How (not) To Get A Job Using Social Media


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Ryan Arndt (@certainlysocial on twitter) explains some best practices for creating a positive online identity and building relationships to increase your network, presence, and thus, likelihood of being noticed as a hire.

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How (not) To Get A Job Using Social Media

  1. 1. social media for personal branding/job search: <ul><li>What (not) to do </li></ul>
  2. 2. social media for personal branding/job search: <ul><li>What (not) to do </li></ul>Full video presentation on YouTube at Full video presentation on YouTube at
  3. 3. Foundations to success <ul><li>Passion - it truly comes across </li></ul><ul><li>Humility - we are all learning </li></ul><ul><li>Openness - to meeting new people and ideas </li></ul><ul><li>Authenticity - interacting honestly (though, if it will damage your job search, don’t post it) </li></ul>
  4. 4. MY STORY - Teacher (Social studies/English as a Second Language) + Game Audio Designer (15 games, casual/mobile) + Social Media Manager (Game industry conferences/events) = Community Manager
  5. 5. Tweet questions @certainlysocial #vfsSM @certainlysocial #vfsSM @certainlysocial #vfsSM
  6. 6. A Story <ul><li>When I go on job hunting journeys to my local mall, department store, etc., I at times know which places I want to work for and which places I don’t. For example, two years ago I really wanted to work for a gaming store due to my love of video games, I figured I’d be a good fit, though of course I didn’t think automatically that I was the best fit nor would definitely get hired, I just felt I’d enjoy it, and would be able to do the job well due to my knowledge of video games and systems. The manager and employees all knew my by name but I knew they were always the type of store which had very brief hiring periods, and I never could be sure when they were or weren’t hiring. </li></ul><ul><li>My mother advised me that the best way to get a job is by coming by and dropping off a resume every few days, that way I’d be kept fresh in their mind and at the top of the pile. Close to the end of the summer when I was dropping off another resume, the manager kindly let me know that there still weren’t openings but he’d keep me in mind and there was definitely no chance of my resume getting lost in the shuffle….as he had an entire file folder of my resumes by then….. </li></ul><ul><li>Am I wrong, or was my mother’s idea basically what cost me ever getting hired? I mean wouldn’t applying every couple of days be better every like two or three months? or just once a month or something? I feel the idea of hers might have been because of this company’s short and sporadic hiring period, but I honestly don’t see how handing in a resume every other day for two months is going to give them any indication that I’m a good employee, but more just a pest. They never told me off for doing it, but I still kind of think, yeah this wasn’t the best idea. </li></ul>From:
  7. 7. Social media has changed things
  8. 8. Where do you search? <ul><li>POLL: </li></ul><ul><li>Google? </li></ul><ul><li>Facebook? </li></ul><ul><li>Twitter? </li></ul><ul><li>LinkedIn? </li></ul><ul><li>Others? </li></ul>
  9. 9. Where do you Regularly publish? <ul><li>POLL: </li></ul><ul><li>Google? </li></ul><ul><li>Facebook? </li></ul><ul><li>Twitter? </li></ul><ul><li>LinkedIn? </li></ul><ul><li>Others? </li></ul>
  10. 10. Online Identity is more important every day
  11. 11. If people can't find you on the internet, you don't exist to them. When looking for work
  12. 12. What is social media all about?
  13. 13. Social Media basics <ul><li>multi-directional </li></ul><ul><li>conversational </li></ul><ul><li>engagement-focused </li></ul>
  14. 14. Multi-directional <ul><li>anyone can join in </li></ul><ul><li>conversations involve unlimited numbers of people </li></ul><ul><li>often multi-focused </li></ul>
  15. 15. Conversational <ul><li>friendly </li></ul><ul><li>welcome to meet people </li></ul><ul><li>like meeting people at a networking event </li></ul><ul><li>talk to your heroes </li></ul>
  16. 16. Engagement focused <ul><li>Questions/Opinions </li></ul><ul><li>Interaction </li></ul><ul><li>NOT a “newsfeed” </li></ul><ul><li>if you do not engage with others on social media, do not use it. </li></ul>
  17. 17. If you don’t create/Own your online identity, someone else will.
  18. 18. Likewise, If you don’t share what you are doing, why would anyone else share what you do??
  19. 19. Social networks: an overview an overview
  20. 20. Google/Google+ <ul><li>Working on social networks boosts google rankings </li></ul><ul><li>Create content where audience is, if the people you want to connect with are on google+, invest time in it, otherwise, its not strong enough yet for a huge time sink, IMHO </li></ul>
  21. 21. Google /Google+ <ul><li>Google Ads for a job (target people in certain area) </li></ul><ul><li>Google+ profiles show up higher in google results </li></ul>
  22. 22. Google JOB Experiment
  23. 23. VIDEO and search <ul><li>Non-text, and “fresh” content appears at the top </li></ul><ul><li>Less video exists online than text </li></ul><ul><li>Youtube uploaded video gets preference by Google Search results </li></ul>
  24. 24. Which is why i did a video resume (it’s strange, heads up)
  25. 25.
  26. 26. it got me the job because: - it got attention - I had experience to back it up - I had experience to back it up
  27. 27. Facebook <ul><li>Changes all the time, but has the largest audience of engaged users at this time. </li></ul><ul><li>Use a more open policy towards adding friends (set privacy settings for different lists) - tag people and give credit where credit is due. </li></ul><ul><li>Post items that your network can engage with </li></ul><ul><li>Ask questions, create videos, write about what you love. </li></ul>
  28. 28. Facebook <ul><li>Facebook ad to target people in hiring positions </li></ul>
  29. 29. facebook timeline <ul><li>use Facebook Timeline as a portfolio </li></ul>
  30. 30. Not Awesome on Facebook
  31. 31. <ul><li>Not Awesome on Facebook </li></ul>
  32. 32. Twitter <ul><li>Follow, share and help others </li></ul><ul><li>Connect over hashtags - for instance #cmgrchat (community manager chat) </li></ul><ul><li>Talk to strangers </li></ul>
  33. 33. How to meet people on twitter <ul><li>Find people you want to follow via keyword searches at </li></ul><ul><li>Follow them for awhile and learn about what they like to talk about </li></ul><ul><li>Retweet (share) some of their tweets with your growing network </li></ul><ul><li>Comment on their content </li></ul><ul><li>Repeat, keep it up, and build from there. </li></ul>
  34. 34. AWESOME on twitter! #ims211 <ul><li>April 2011 </li></ul><ul><li>4515 tweets of game developers introducing themselves </li></ul><ul><li>brought people together from around the world </li></ul>
  35. 35.
  36. 36. Not Awesome on twitter <ul><li>i always wanted to be a professional food taster but i always would say taste like crap but what does crap taste link? #jobhuntchat </li></ul><ul><li>get em drunk enough you never know #jobhuntchat </li></ul><ul><li>SHow up to the company xmas party asking for a job #jobhuntchat </li></ul>
  37. 37. LINKED-IN <ul><li>Keep profile up-to-date </li></ul><ul><li>Include volunteer work </li></ul><ul><li>Recommend people, ask for recommendations </li></ul><ul><li>Join/create groups. Engage professionally. </li></ul>
  38. 38. LINKED-IN <ul><li>Complete “skills” area: </li></ul><ul><li>this is where LinkedIn search pulls from </li></ul>
  39. 39. Not Awesome on LinkedIn/Anywhere
  40. 40. Embrace this fact and leverage social media, to show others the great things you are doing
  41. 41. Summary
  42. 42. Summary <ul><li>Highlight the positive </li></ul><ul><li>Interact with new people </li></ul><ul><li>Be professional and have fun </li></ul><ul><li>Remember: Social media are tools not solutions </li></ul>
  43. 43. Foundations to Success <ul><li>Passion </li></ul><ul><li>Humility </li></ul><ul><li>Openness </li></ul><ul><li>Authenticity </li></ul>
  44. 44. Think big and don’t be afraid to try
  45. 45. Questions? [email_address] @CERTAINLYSOCIAL 80e