Social Media and User Generated Content For Journalists

2,955 views

Published on

From www.futureofnews.net, UNC Assistant Professor Ryan Thornburg introduces journalists to the opportunities and challenges of using social media and user generated content for news. Learn how to moderate online discussions, comments, etc.

Published in: News & Politics
1 Comment
7 Likes
Statistics
Notes
  • very useful materials!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
2,955
On SlideShare
0
From Embeds
0
Number of Embeds
94
Actions
Shares
0
Downloads
0
Comments
1
Likes
7
Embeds 0
No embeds

No notes for slide

Social Media and User Generated Content For Journalists

  1. 1. Social Media and User-Generated Content For Journalists: An Introduction Ryan Thornburg University of North Carolina ryan . [email_address] . edu Carroll 219 919-962-4080
  2. 2. Ideas Predate the Internet… <ul><li>Civic Journalism </li></ul><ul><li>Community Journalism </li></ul>
  3. 3. … Evolve in to … <ul><li>“ Citizen” Journalism </li></ul>
  4. 4. Buzzword Bingo <ul><li>Citizen Journalism </li></ul><ul><li>User Generated Content </li></ul><ul><li>Distributed Reporting </li></ul><ul><li>Crowd Sourcing </li></ul><ul><li>Pro-Am Journalism </li></ul><ul><li>Open Source Journalism </li></ul>
  5. 5. User Generated Content <ul><li>Anything not created by your staff. </li></ul><ul><ul><ul><li>CNN iReport </li></ul></ul></ul><ul><ul><ul><li>Comments on articles </li></ul></ul></ul><ul><ul><ul><li>Health discussion boards </li></ul></ul></ul><ul><ul><ul><li>Book reviews on Amazon </li></ul></ul></ul><ul><ul><ul><li>All of YouTube </li></ul></ul></ul><ul><ul><ul><li>The blogs on Bluffton Today </li></ul></ul></ul>
  6. 6. Distributed Reporting <ul><li>A report where the staff member gives asks the audience to collect specific information. </li></ul><ul><ul><ul><li>Huffington Post’s 2008 Super Delegate Project </li></ul></ul></ul><ul><ul><ul><li>Gasbuddy .com </li></ul></ul></ul>
  7. 7. Distributed Reporting <ul><li>Works well when seeking standardized information that has not yet been collected in one place. </li></ul><ul><ul><li>Limited Fields </li></ul></ul><ul><ul><li>With Limited Values </li></ul></ul><ul><li>And when it would be impossible or inefficient for one reporting to gather all the data. </li></ul>
  8. 8. Crowd Sourcing <ul><li>You set up the infrastructure to collect information, but you don’t know what you’re looking for. </li></ul><ul><ul><ul><li>Wired’s Wiki Scanner Project </li></ul></ul></ul><ul><ul><ul><li>Ushahidi.com </li></ul></ul></ul><ul><ul><ul><li>Hashtags on Twitter.com </li></ul></ul></ul><ul><ul><ul><ul><li>#dnc08 </li></ul></ul></ul></ul><ul><ul><ul><ul><li># ch-snow </li></ul></ul></ul></ul>
  9. 9. Distributed Reporting v. Crowd Sourcing? <ul><li>Distributed Reporting = Staff Led </li></ul><ul><li>Crowd Sourcing = Audience Led </li></ul>
  10. 10. Pro-Am Journalism <ul><li>Written and reported by amateurs or freelance contributors. Edited and produced by professionals. </li></ul><ul><ul><ul><li>Huffinton Post’s Off the Bus project </li></ul></ul></ul><ul><ul><ul><li>OhMyNews </li></ul></ul></ul>
  11. 11. Open Sourced Journalism <ul><li>A completely transparent reporting and writing project in which anyone who adheres to community standards can shape a single, collaborative project. </li></ul><ul><ul><ul><li>WikiNews </li></ul></ul></ul>
  12. 12. Those were the buzzwords… <ul><li>… and now for the mantras … </li></ul>
  13. 13. CitJ/UGC Mantras <ul><li>Repeat after me… </li></ul><ul><li>“Journalism is a conversation, not a lecture.” </li></ul><ul><li>“In aggregate, my readers know more than I do.” </li></ul><ul><li>“The People Formerly Known as the Audience” </li></ul>
  14. 14. REMEMBER: These Ideas Predate the Internet <ul><li>Letter to the Editor </li></ul><ul><li>Talk Radio </li></ul><ul><li>Tip Lines </li></ul><ul><li>“ Man on the Street” Interviews </li></ul><ul><li>Reader Panels </li></ul><ul><li>Good ol’ fashioned quotes </li></ul>
  15. 15. Rely on Precedence to Overcome Obstacles … <ul><ul><ul><li>Accuracy </li></ul></ul></ul><ul><ul><ul><li>Civility </li></ul></ul></ul><ul><ul><ul><li>Liability </li></ul></ul></ul>
  16. 16. Obstacle: Accuracy <ul><li>The PFKAA will use media for their own purposes. </li></ul><ul><li>JaredRemembered .com </li></ul><ul><li>MartinLutherKing .org </li></ul><ul><li>Hank the Angry Drunken Dwarf </li></ul><ul><li>Inaccurate vanity edits to Wikipedia </li></ul>
  17. 17. Obstacle: Civility <ul><li>Racism, sexism and off-topic posts are the scourge of online community. </li></ul><ul><li>Kathy Sierra </li></ul><ul><li>Online comments following murder of UNC study body president </li></ul>
  18. 18. Obstacle: Civility <ul><li>Godwin’s Law </li></ul><ul><li>“ As [an online] discussion grows longer, the probability of a comparison involving Nazis or Hitler approaches one.” </li></ul><ul><li>-- Mike Godwin, </li></ul><ul><li>General Counsel </li></ul><ul><li>Wikimedia Foundation </li></ul>
  19. 19. Obstacle: Liability <ul><li>Section 230 </li></ul><ul><li>“ No provider or user of an interactive computer service shall be treated as the publisher or speaker of any information provided by another information content provider.” </li></ul><ul><li>(Whatever that means…) </li></ul>
  20. 20. Solutions in Analogies… <ul><li>Call back letter writers to verify authenticity. </li></ul><ul><li>Avoid anonymous sources without a compelling reason. </li></ul><ul><li>Ask unknown interview subjects for name, age, hometown, profession, etc. </li></ul>
  21. 21. … and Community Structure <ul><li>Identification </li></ul><ul><li>You have options for various levels of verification. </li></ul><ul><li>Anonymity </li></ul><ul><li>Pseudonyms </li></ul><ul><li>Pseudonyms with unpublished, unverified email </li></ul><ul><li>Pseudonyms with unpublished, verified e-mail </li></ul><ul><li>Real names with published e-mail </li></ul>
  22. 22. … and Community Structure <ul><li>Verification </li></ul><ul><li>Complete fact check </li></ul><ul><li>Pre-publication review (best for low-volume sites) </li></ul><ul><li>Post-publication review of all items (for medium volume) </li></ul><ul><li>Post-publication review of flagged items (for high volume … like police on the highway.) </li></ul>
  23. 23. … and Community Structure <ul><li>Social Norms </li></ul><ul><li>Provide clear community standards up front. </li></ul><ul><li>Allow users to flag violations of standards. </li></ul><ul><li>Live where you work. Participate and lead the conversation. </li></ul><ul><li>More carrot, less stick. Reward good UGC by giving it prominence. </li></ul><ul><li>Promptly delete offending posts and ban offending users. Avoid the broken window problem . </li></ul>
  24. 24. Balance Two Competing and Long-Held Journalistic Values <ul><li>Voice to the voiceless </li></ul><ul><li>v. </li></ul><ul><li>Accuracy </li></ul>

×