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SEO for Startups - AlphaLab Aug 2011

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SEO is one of the last things that Startups often consider, and yet it's your best and cheapest sales channel. This presentation was given in August of 2011 at AlphaLab, a startup accelerator in Pittsburgh, PA

Published in: Technology, Design
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SEO for Startups - AlphaLab Aug 2011

  1. 1. SEO for Startups<br />AlphaLab 8.26.11<br />
  2. 2. About Me<br />Phil Anderson @jamespanderson, Co-Founder:Levlr<br />Created several websites that have organic search traffic as 99% of visitors<br />Google Certified Professional – Search Marketing<br />Former Vivisimo Employee<br />
  3. 3. What is SEO?<br />
  4. 4. Why is SEO important?<br />Free Advertising<br />Trust<br />24/7 Salesman<br />
  5. 5. SEO Major Components<br />Crawling<br />Ranking<br />Displaying<br />
  6. 6. Crawling<br />
  7. 7. How is my site found?<br />Domain registration<br />Sitemap submission<br />Inbound links<br />Social networks<br />
  8. 8. How is my site viewed?<br />By people<br />
  9. 9. How is my site viewed? <br />By computers<br />
  10. 10. Quick Syntax Items<br />URL is VERY important for keywords<br />Google thinks www.mysite.com, www.mysite.com/index.html, mysite.com, and blog.mysite.com are completely different (unless you tell it otherwise)<br />If you can’t get keyword.com, get keyword.tld, if you can’t get that, get keyword.company.com or company.com/keyword<br /><title> is most important both for click-through and Google.<br />
  11. 11. Ranking<br />
  12. 12. Most Important Factors<br />Trust – length of registration, reputable inbound links, contact information, non-spammy feel<br />Relevance – Does theme of page match query?<br />Popularity – If above is true, how popular and accurate is it?<br />
  13. 13. Other factors (juice)<br />Social network activity (Likes, +1, Twitters)<br />Speed of site<br />Usability<br />Prominence of advertising<br />Uniqueness, Freshness<br />Search volume<br />
  14. 14. What should I do?<br />Create original content by the truckload<br />Think what keywords you want<br />Generate landing pages targeting verticals<br />Optimize titles, URLs, heading tags<br />Inbound links with keyword text<br />Get social<br />ANALYTICS<br />
  15. 15. Long tail<br />My site, Used Cars On-line - www.AUsedCar.com was found via 4019 different keywords, last week alone.<br />Beerby already 259 different keywords, such varied terms as “pipers pub”, “stellaartois”, “nude beach”<br />
  16. 16. What shouldn’t I do?<br />No Paid Links<br />No Cloaking<br />No Ads<br />No Scraped Content<br />Don’t worry about META keywords<br />
  17. 17. Paid Advertising <br />AdWords works similar to Google, they reward valuable content<br />Ad text should have call to action<br />Ads should have landing pages tailored to campaign<br />Look for long tail keywords<br />
  18. 18. Tools<br />Google webmaster toolkit https://www.google.com/webmasters/tools/home?hl=en<br />Google Analytics https://www.google.com/analytics<br />SEOMozhttp://www.seomoz.com<br />SEOMoz checklist: http://www.seomoz.org/blog/how-to-do-a-site-audit<br />Always use &pws=0<br />

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