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The Mobile Future - RSA


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A presentation I gave last night at the RSA ( where I have been invited to become a fellow!

Published in: Business, Technology
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The Mobile Future - RSA

  1. Richard D. Titus Controller, Future Media, Audio and Music & Mobile
  2. The Old paradigm – 1’ 3’ 10’ 1’ 3’ 10’
  3. Fixed Mobile Kinds of digital devices – New Paradigm Characteristics: Shared Big Immersive Always connected Furniture Characteristics: Personal (rarely shared), Smaller/component Incremental customized Intermittent connectivity Social (connects with other devices)
  4. Kinds of digital devices Fixed Mobile
  5. Ubiquitous computing? "Totally ubiquitous computing. One of the things our grandchildren will find quaintest about us is that we distinguish the digital from the real, the virtual from the real. In the future, that w ill become literally impossible. The distinction between cyberspace and that which isn't cyberspace is going to be unimaginable. There is where they don't have WIFI." - William Gibson Connectivity
  6. 1’ Cloud Computing 3’ 10’
  7. Cloud Computing
  8. Digitial Data All your data lives in a cloud
  9. IP Everywhere By 2016 80% + media content will be delivered digitally
  10. Rise of Open Internet standards leads to the commoditization of software, content management, storage and delivery: Web Standards Widgets A jax SOAP CSS XML RDF RSS ATOM (X)HTML
  11. If technology standards are open free & ubiquitous, what has value? <ul><li>Information & Data (Raw facts, Metadata, behavioral and contextual data) </li></ul><ul><ul><ul><li>User Experience, Design & Interface </li></ul></ul></ul><ul><ul><ul><li>Live event driven information & content </li></ul></ul></ul>Now What?
  12. With the rapid commoditization of technology into open standards, User Experience becomes the only differentiator Audiences
  13. Events Events become the only TRUE premium content!
  14. Consumptive Behaviors Mutate <ul><li>TV used to be scheduled consumption </li></ul><ul><li>Radio often was background consumption </li></ul><ul><li>Today consumers use them interchangeably </li></ul>Digital Media
  15. Consumptive Behaviors Mutate Passive active line is becoming blurry On-demand vs live barriers disappear for most content. Time Shifting vs place shifting Digital Media
  16. Mobile iPlayer
  17. Devices
  18. TV Web & Mobile
  19. Page Views: Mobile browser and Mobile iPlayer
  20. Is time forcing information's commoditization? <ul><li>The shortening window of Now </li></ul><ul><ul><ul><li>Time limits on information limit value of time constrained information </li></ul></ul></ul><ul><ul><ul><li>Twitter is real time search & Information </li></ul></ul></ul>Time
  21. Context <ul><li>Location aware information is more valuable </li></ul><ul><li>Mobile devices make location awareness more </li></ul><ul><li>important/valuable – and expected </li></ul><ul><ul><ul><li>Google today provides mostly the same </li></ul></ul></ul><ul><ul><ul><li>Answers to everyone </li></ul></ul></ul>Space
  22. There are only 3 ways to monetize content & services Subscriptions Transactions Sponsorship Revenue
  23. Schemas to monetize mobile are primitive Current: Premium SMS New: Text coupons (with Wap push?) Mobile commerce (phone as oyster card?) Location based marketing New mobile Monetization
  24. Time Out? “ Disconnection is soon to be a luxury, when everything is connected, devices and networks are aware of you and each other you will crave, the simple solace of isolation” - The resorts of the future will advertise they DON”T have broadband The Future