1. What does “wants” and     “buying power” results into?a.   Needb.   Satisfactionc.   Necessityd.   Demande.   Require
Core Marketing Concepts• Needs, wants, and demands• Target markets, positioning, segmentation• Offerings and brands• Value...
Demand• This is the wants for specific product backed by an  ability to pay
1. What does “wants” and     “buying power” results into?a.   Needb.   Satisfactionc.   Necessityd.   Demande.   Require
2. ______ is the art and  science of choosing target markets and getting, keeping,   and growing customers.a. Brand Manage...
Marketing Management• Marketing Management is the art and science of  choosing target markets and getting, keeping, and  g...
2. ______ is the art and science   of choosing target markets and    getting, keeping, and growing              customers....
3. Sales force is part of what       Marketing Mix?a. Placeb. Productc. Priced. Promotione. None of the above
To acquire the right people in promoting or selling of your product ispart of Promotion.
3. Sales force is part of what       Marketing Mix?a. Placeb. Productc. Priced. Promotione. None of the above
4. Extending warranties for     goods is part of what        Marketing Mix?a. Placeb. Pricec. Productd. Promotione. None o...
Warranties is under Product
4. Extending warranties for     goods is part of what        Marketing Mix?a. Placeb. Pricec. Productd. Promotione. None o...
5. What type of marketing        does a Human Resource           Department execute ina.                   company?     Re...
Internal Marketing is the task of hiring, training, and motivating  able employees who want to      serve customers well
5. The task of hiring, training,             and motivating able         employees who want toa.          serve customers ...
6. What is not included in 5       types of needs?a. Secret needsb. Delight needsc. Real needsd. Custom needse. Unstated n...
5 types of needsa. Stated needsb. Real needsc. Unstated needsd. Delight needse. Secret needs
6. What is not included in 5       types of needs?a. Secret needsb. Delight needsc. Real needsd. Custom needse. Unstated n...
7. What is not a part of the   Marketing Management            Tasks?a. Build strong brandsb. Shape market offeringsc. Dev...
Marketing Management             Tasks• Develop market strategies and plans• Capture marketing insights• Connect with cust...
7. What is not a part of the   Marketing Management            Tasks?a. Build strong brandsb. Shape market offeringsc. Dev...
8. Where does goods and services from a manufacturer market goes before theconsumer market based on the Structureof Flows ...
8. Where does goods and services from a manufacturer market goes before theconsumer market based on the Structureof Flows ...
9. All are company     orientations except for?a. Distributionb. Productionc. Productd. Sellinge. Marketing
Types of Company               Orientation• Production• Selling• Product• Marketing
9. All are company     orientations except for?a. Distributionb. Productionc. Productd. Sellinge. Marketing
10. An amplified voice to    influence public opinion is a          part of ______?a. Functions of CMOsb. New consumer cap...
New Consumer Capabilities• A substantial increase in buying power• A greater variety of available goods and services• A gr...
10. An amplified voice to   influence public opinion is a         part of ______?a. Functions of CMOsb. New consumer capab...
10 question for defining marketing for 21st century chapter 1
Upcoming SlideShare
Loading in …5
×

10 question for defining marketing for 21st century chapter 1

960 views

Published on

Published in: Business, Health & Medicine
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
960
On SlideShare
0
From Embeds
0
Number of Embeds
34
Actions
Shares
0
Downloads
20
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

10 question for defining marketing for 21st century chapter 1

  1. 1. 1. What does “wants” and “buying power” results into?a. Needb. Satisfactionc. Necessityd. Demande. Require
  2. 2. Core Marketing Concepts• Needs, wants, and demands• Target markets, positioning, segmentation• Offerings and brands• Value and satisfaction• Marketing Channels• Supply Chain• Competition• Marketing Environment
  3. 3. Demand• This is the wants for specific product backed by an ability to pay
  4. 4. 1. What does “wants” and “buying power” results into?a. Needb. Satisfactionc. Necessityd. Demande. Require
  5. 5. 2. ______ is the art and science of choosing target markets and getting, keeping, and growing customers.a. Brand Managementb. Marketing Managementc. Financial Managementd. Supply Chain Managemente. None of the above
  6. 6. Marketing Management• Marketing Management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
  7. 7. 2. ______ is the art and science of choosing target markets and getting, keeping, and growing customers.a. Brand Managementb. Marketing Managementc. Financial Managementd. Supply Chain Managemente. None of the above
  8. 8. 3. Sales force is part of what Marketing Mix?a. Placeb. Productc. Priced. Promotione. None of the above
  9. 9. To acquire the right people in promoting or selling of your product ispart of Promotion.
  10. 10. 3. Sales force is part of what Marketing Mix?a. Placeb. Productc. Priced. Promotione. None of the above
  11. 11. 4. Extending warranties for goods is part of what Marketing Mix?a. Placeb. Pricec. Productd. Promotione. None of the above
  12. 12. Warranties is under Product
  13. 13. 4. Extending warranties for goods is part of what Marketing Mix?a. Placeb. Pricec. Productd. Promotione. None of the above
  14. 14. 5. What type of marketing does a Human Resource Department execute ina. company? Relationship Marketingb. Social Responsible Marketingc. Internal Marketingd. Integrated Marketinge. Integral Marketing
  15. 15. Internal Marketing is the task of hiring, training, and motivating able employees who want to serve customers well
  16. 16. 5. The task of hiring, training, and motivating able employees who want toa. serve customers well Relationship Marketingb. Social Responsible Marketingc. Internal Marketingd. Integrated Marketinge. Integral Marketing
  17. 17. 6. What is not included in 5 types of needs?a. Secret needsb. Delight needsc. Real needsd. Custom needse. Unstated needs
  18. 18. 5 types of needsa. Stated needsb. Real needsc. Unstated needsd. Delight needse. Secret needs
  19. 19. 6. What is not included in 5 types of needs?a. Secret needsb. Delight needsc. Real needsd. Custom needse. Unstated needs
  20. 20. 7. What is not a part of the Marketing Management Tasks?a. Build strong brandsb. Shape market offeringsc. Develop market strategies and plansd. Increase customer’s buying powere. Shape market offerings
  21. 21. Marketing Management Tasks• Develop market strategies and plans• Capture marketing insights• Connect with customers• Build strong brands• Shape market offerings• Deliver value• Communicate value• Create long term growth
  22. 22. 7. What is not a part of the Marketing Management Tasks?a. Build strong brandsb. Shape market offeringsc. Develop market strategies and plansd. Increase customer’s buying powere. Shape market offerings
  23. 23. 8. Where does goods and services from a manufacturer market goes before theconsumer market based on the Structureof Flows in Modern Exchange Economy?a. Government Marketb. Resource Marketc. Intermediary Marketd. Middle Markete. None of above
  24. 24. 8. Where does goods and services from a manufacturer market goes before theconsumer market based on the Structureof Flows in Modern Exchange Economy?a. Government Marketb. Resource Marketc. Intermediary Marketd. Middle Markete. None of above
  25. 25. 9. All are company orientations except for?a. Distributionb. Productionc. Productd. Sellinge. Marketing
  26. 26. Types of Company Orientation• Production• Selling• Product• Marketing
  27. 27. 9. All are company orientations except for?a. Distributionb. Productionc. Productd. Sellinge. Marketing
  28. 28. 10. An amplified voice to influence public opinion is a part of ______?a. Functions of CMOsb. New consumer capabilitiesc. Improving CMOs successd. Demand statese. Marketing Management tasks
  29. 29. New Consumer Capabilities• A substantial increase in buying power• A greater variety of available goods and services• A great amount of information about practically anything• Greater ease in interacting and placing and receiving orders• An ability to compare notes on products and services• An amplified voice to influence public opinion
  30. 30. 10. An amplified voice to influence public opinion is a part of ______?a. Functions of CMOsb. New consumer capabilitiesc. Improving CMOs successd. Demand statese. Marketing Management tasks

×