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Try and fail to make a fertility monitor mixed signal ASIC at a wearable tech start up called iStork. The presentation walks through the development of a wearable fertility monitor from 'conception' to 'delivery' (pun intended). Initially, the iStork team tries the traditional full-custom ASIC approach. This approach results in MAJOR cost and schedule overruns with the company going under before introducing their product. Next, Agile ASIC™ technology from Triad Semiconductor is explained. Agile ASICs utilize via reconfigurable analog and digital capabilities to radically reduce development time and cost. And, an Agile ASIC delivers 4-week respin cycles. With Agile ASIC tech in hand the iStork guys restart the project and successfully deliver their product to trials and production.