Design Thinking /Ethnography<br />Maadi Expats<br />Presented By:<br />Hany Samra<br />Rehab Wahsh<br />
Think ) borderless<br />
VISION?<br />NONE!<br />
Work Flow<br />How we went about doing our fieldwork<br />
Master & Apprentice<br />
A Young Family with a Newborn Baby<br />
Thick Description & Wrap Up<br />
Wrap Up & Filtering<br />RELEVANCY<br />CULTURE<br />HABITS<br />OPPORTUNITIES<br />
The Five Models<br />
The Flow Model<br />
The Sequence Model<br />Process<br />shopping list is neither arranged according to aisle layout nor shopper’s trail<br />...
The Artifacts Model<br />
The Physical Model<br />Other Shoppers<br />“The Space Bubble”<br />Product Shelving<br />Aisle Markers<br />Salesperson/<...
The Cultural Model<br />Health Conscientious<br />Respectful & Mindful<br />No eating<br />No littering <br />Pickup dropp...
Harmonic Relationships
Males showing their feminine side
Cart Maneuvering / Good Spatial Awareness</li></li></ul><li>commercialization<br />
Eureka!<br />Simple<br />Sophisticated<br />Communication Facilitation (VIDEO)<br />Aisle Map & Fill In List<br />Reduce A...
Smart Route Charter<br />
Standard Shopping Cart<br />Maximum Load 100 KG<br />Dimensions (mm) H998 X W512 X L768<br />Modular Cart<br />Removable B...
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MGMT570 Design Thinking

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MGMT570 Design Thinking

  1. 1. Design Thinking /Ethnography<br />Maadi Expats<br />Presented By:<br />Hany Samra<br />Rehab Wahsh<br />
  2. 2. Think ) borderless<br />
  3. 3. VISION?<br />NONE!<br />
  4. 4. Work Flow<br />How we went about doing our fieldwork<br />
  5. 5. Master & Apprentice<br />
  6. 6. A Young Family with a Newborn Baby<br />
  7. 7. Thick Description & Wrap Up<br />
  8. 8. Wrap Up & Filtering<br />RELEVANCY<br />CULTURE<br />HABITS<br />OPPORTUNITIES<br />
  9. 9. The Five Models<br />
  10. 10. The Flow Model<br />
  11. 11. The Sequence Model<br />Process<br />shopping list is neither arranged according to aisle layout nor shopper’s trail<br />Going back and forth to the parked cart instead of steering the cart through the aisles<br />Couples separate to get items and end up searching for each other<br />Product<br />Selection based on:<br />Shelf life and labeling<br />Last product in the row<br />Avoids products with damaged packaging<br />Product comparison according to price, quantity, quality and previous experience with that product<br />
  12. 12. The Artifacts Model<br />
  13. 13. The Physical Model<br />Other Shoppers<br />“The Space Bubble”<br />Product Shelving<br />Aisle Markers<br />Salesperson/<br />Assistant<br />Shopping Cart<br />
  14. 14. The Cultural Model<br />Health Conscientious<br />Respectful & Mindful<br />No eating<br />No littering <br />Pickup dropped products<br />Low and soft tones<br />Eye other Expats<br /><ul><li>Disciplined & Savvy Shoppers
  15. 15. Harmonic Relationships
  16. 16. Males showing their feminine side
  17. 17. Cart Maneuvering / Good Spatial Awareness</li></li></ul><li>commercialization<br />
  18. 18. Eureka!<br />Simple<br />Sophisticated<br />Communication Facilitation (VIDEO)<br />Aisle Map & Fill In List<br />Reduce Aisle Height<br />Strategic Placement of Aisle Markers & Signs<br />Special Needs Checkout Lane<br />Sampling Vending Machines<br />Product Info & Details <br />Health & Organic Food<br />Packing Grocery in Parking Lot<br />Smart Route Charter <br />Modular Shopping Cart with Sensors<br />
  19. 19. Smart Route Charter<br />
  20. 20. Standard Shopping Cart<br />Maximum Load 100 KG<br />Dimensions (mm) H998 X W512 X L768<br />Modular Cart<br />Removable Baskets<br />Location Sensors – Meeting Point<br />
  21. 21. IDEO SHOPPING TROLLEY<br />IDEO Cart Video<br />
  22. 22. A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.<br />— Antoine de Saint Exupéry<br />

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