Event Logo Considerations

397 views

Published on

Before you design a logo for your event or update your corporate logo, consider these applications.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
397
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Event Logo Considerations

  1. 1. Event Logo Considerations<br />
  2. 2. Logo General<br />Easily identifiable<br />Distance = 8 second billboard rule<br />Must be scalable<br />Assume 80’ square size<br />Assume 1/8” high size<br />August 2008<br />(c) 2008, Robin Wagganer (r_waggs at yahoo.com)<br />2<br />
  3. 3. Logo General<br />Must be easily update-able<br />To include year or date of event<br />Without distracting from logo<br />Without requiring such details for a complete look<br />August 2008<br />(c) 2008, Robin Wagganer (r_waggs at yahoo.com)<br />3<br />
  4. 4. Logo General<br />Must be functional for a variety of purposes<br />PowerPoint presentations<br />Badges & swag<br />Banners/Signage<br />Lights/staging<br />Online<br />Print & advertising<br />August 2008<br />(c) 2008, Robin Wagganer (r_waggs at yahoo.com)<br />4<br />
  5. 5. Logo General<br />Text + icon combo is best<br />Need a text stand-alone version<br />Need an icon stand-alone version<br />Need various formats (jpeg, eps, full color, 1 color, black & white)<br />Need guidelines for use<br />August 2008<br />(c) 2008, Robin Wagganer (r_waggs at yahoo.com)<br />5<br />
  6. 6. Materials<br />Embroidery<br />Uses eps format<br />No stitches smaller than ¼”<br />¼” = single thread stitch so not recommended<br />Color options do not perfectly match PMS or CMYK but can usually come close<br />Costs based on total thread count<br />Usually 5,000 – 7,000 total<br />Approx. 1 1/2” square when filled with stitches<br />August 2008<br />(c) 2008, Robin Wagganer (r_waggs at yahoo.com)<br />6<br />
  7. 7. Materials<br />Silkscreen<br />Uses eps format<br />Costs based on number of colors used<br />multiple colors cost more than 1 color<br />Process used on fabric, vinyl, plastic, Sintra™, etc.<br />May be as large as 80’ square or as small as 1/8” high<br />August 2008<br />(c) 2008, Robin Wagganer (r_waggs at yahoo.com)<br />7<br />
  8. 8. Materials<br />Vinyl<br />Can use eps or jpeg<br />Based on CMYK<br />although tests runs are recommended as there can be dramatic print differences!<br />Yellow-based colors are difficult to match except pure yellow<br />Petroleum-based product so tends to fade<br />August 2008<br />(c) 2008, Robin Wagganer (r_waggs at yahoo.com)<br />8<br />
  9. 9. Materials<br />Web-based/Online<br />Uses jpeg<br />Full color works wonderfully!<br />Must consider variations in monitor calibrations, settings and size<br />Must consider the printed page when formatting for the web<br />August 2008<br />(c) 2008, Robin Wagganer (r_waggs at yahoo.com)<br />9<br />
  10. 10. Materials<br />Printed Matter<br />Uses eps or jpeg<br />Color matching is usually excellent<br />Consider matte, glossy, transparencies and textures<br />Each can provide variations in the final output<br />August 2008<br />(c) 2008, Robin Wagganer (r_waggs at yahoo.com)<br />10<br />
  11. 11. Robin Wagganer<br />PO Box 28431<br />San Jose, CA 95159<br />r_waggs@yahoo.com<br />Contact Today to Improve Your Event Marketing Programs<br />August 2008<br />(c) 2008, Robin Wagganer (r_waggs at yahoo.com)<br />11<br />

×