Social Media Strategy Development: 10 models that get you going ...

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Social Media Strategy Development: 10 models that get you going ...

  1. 1. Social Media Strategy Development: 10 models to get you going … RepMen | Ronald van der Aart Blaricum, The Netherlands | June 28, 2011
  2. 2. Social Media Adoption Curve MiXt Media Strategies (2008)
  3. 3. Social Media Strategy Framework Martin Kloos, Social Embassy (2009)
  4. 4. Social Strategy Model Sjef Kerkhofs, Pondres (2010)
  5. 5. 3C Model Brian Solis (2010) 90% 1% 9%
  6. 6. Social Technographics Ladder Charlene Li & Josh Bernoff, Forrester (2008)
  7. 7. Hierarchy of objectives Ronald van der Aart, RepMen (2009) Return on investment Business planning
  8. 8. Four Stage ROI Model Don Bartholomew, Fleishman-Hillard (2008)
  9. 9. ROI Social Media Pyramid Jeremiah Owyang, Altimeter (2010)
  10. 10. The Engagement Pyramid Charlene Li, Altimeter (2010) To create To facilitate To participate To host To stimulate
  11. 11. 3S Model (News Triangle) Ronald van der Aart, RepMen (2010) send search share News PR 1.0 & 2.0 PR 3.0
  12. 12. The Conversation Prism Brian Solis & JESS3 (2008)
  13. 13. <ul><li>‘ Networking agency’ with team of top specialists. </li></ul><ul><li>(Re-) connecting brands with their stakeholders. </li></ul><ul><li>Online reputation management, media relations and crisis communications. </li></ul><ul><li>Research, consultancy, community management, training and interim management. </li></ul><ul><li>Our offices? The internet … </li></ul>Meer informatie E ronald@repmen.com I repmen.com L linkedin.com/in/rvdaart T twitter.com/amazingpr F facebook.com/repmen

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