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kSuite User Analytics PlatformThe Most Powerful App Analytics PlatformAvailable
WHYKONTAGENT?We drive insight andoptimization of yourcustomer economics.User-Centric Data   Domain Expertise   Accessibility
DO YOU UNDERSTAND YOURCUSTOMER ECONOMICS?Customer Acquisition                                         Customer Cost Per Ch...
THE STATE OF APP ANALYTICS SOLUTIONSVarious Options – Tradeoffs of Each     In-House                   “Web”              ...
HOW WE MAKEYOU SUCCESSFUL                 kSuite Analytics                    Platform                   Data Science     ...
EMPOWERING A DATA-DRIVEN ORGANIZATIONAccessible and Actionable Data Across the Organization                           C-Le...
Dive below the standard kSuite dashboard and explore your user data evenfurther with maximum flexibility•   Versatile: Ans...
OUR INVESTMENT IN YOUCustomer Roadmap to Success
Kontagent Facts• Founded in 2007• 90+ employees and growing• Locations/Customers around the globe                         ...
SELECT CUSTOMERSAnd hundreds more…
RELIABLE MOBILE MARKETING REPORTINGWhat’s                ? http://openmata.orgThe Mobile Acquisition Transparency Alliance...
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SELECTCUSTOMERSAnd hundreds more…                     14
SELECT CUSTOMERSAnd hundreds more…
kSuite ANALYTICS DASHBOARDFocusing Your Organization on the Most Critical,Actionable User Metrics
Rob's kt deck
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Rob's kt deck

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Rob's kt deck

  1. 1. kSuite User Analytics PlatformThe Most Powerful App Analytics PlatformAvailable
  2. 2. WHYKONTAGENT?We drive insight andoptimization of yourcustomer economics.User-Centric Data Domain Expertise Accessibility
  3. 3. DO YOU UNDERSTAND YOURCUSTOMER ECONOMICS?Customer Acquisition Customer Cost Per Channel Lifetime Value Per Channel (CAC) < (cLTV) Share / Invite Make Purchase Finish Tutorial Day 1,7 Retention Friends (K) ($) Funnel (F) (R) Customer Clicks & Customer Customer Customer 1, 7 day Installs App from Traffic In-App Actions Purchase Flow Retention Channel K F R
  4. 4. THE STATE OF APP ANALYTICS SOLUTIONSVarious Options – Tradeoffs of Each In-House “Web” Ad Networks Start-Ups Build Analytics w/ Analytics• Expensive • Page-based, • Unproven at scale • Motives misaligned not user based• More difficult • No data science • No data science than your team thinks • Sampled data, not expertise expertise actual user data• Slow to respond to • Lacks enterprise • 0 transparency business changes • Solves a different level support across different problem channels
  5. 5. HOW WE MAKEYOU SUCCESSFUL kSuite Analytics Platform Data Science Dashboard + DataMine™
  6. 6. EMPOWERING A DATA-DRIVEN ORGANIZATIONAccessible and Actionable Data Across the Organization C-Level Marketers: Marketing Test, optimize and manage your CAC Analytics and cLTV by marketing channel Product Managers:kSuite Behavioral Analyze in-app customer behaviors over time Intelligence Customer funnel flows Analysts: User Data Use our Hive-based DataMine™ to Exploration discover answers from all your user data to virtually any question
  7. 7. Dive below the standard kSuite dashboard and explore your user data evenfurther with maximum flexibility• Versatile: Answers every possible question through evaluation of all of your user data• Powerful: Takes SQL to the next level, enabling big data exploration found in no other SaaS solution• Turn-key: Fully managed and hosted; no extra instrumentation required (directly integrated with the kSuite Analytics Platform)
  8. 8. OUR INVESTMENT IN YOUCustomer Roadmap to Success
  9. 9. Kontagent Facts• Founded in 2007• 90+ employees and growing• Locations/Customers around the globe • 1000’s of Apps Instrumented • Over 60 Billion Events/Mo Tracked • 32M+ DAUs tracked • 200M+ MAUs • Track $1 of every $4 spent in the social gaming industry 3
  10. 10. SELECT CUSTOMERSAnd hundreds more…
  11. 11. RELIABLE MOBILE MARKETING REPORTINGWhat’s ? http://openmata.orgThe Mobile Acquisition Transparency Alliance (MATA) is creating an open standard thatenables mobile marketers to streamline the ingestion, processing and attribution of theirpaid user acquisition campaigns. Device identifier A single, open API Last-Click Install Reliable, accurate agnostic standard Attribution & timely data “We believe in absolute transparency and are very excited to take the industry a step forward with MATA.” - Andy Yang CEO PlayHaven
  12. 12. 7
  13. 13. SELECTCUSTOMERSAnd hundreds more… 14
  14. 14. SELECT CUSTOMERSAnd hundreds more…
  15. 15. kSuite ANALYTICS DASHBOARDFocusing Your Organization on the Most Critical,Actionable User Metrics

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