Interpreting LeanStartUp       Paul Heemskerk      Delft, May 11 2012                           @pmheemskerk
Long-term goal                 @pmheemskerk
High Impact Firms ARE Important        for the Economy       http://youtu.be/M7VZIbeUrSU   @pmheemskerk
@pmheemskerk
LeanStartUp              @pmheemskerk
LeanStartUp – Builds a.o. on:                           @pmheemskerk
Whats a StartUp?A temporary organization      designed to       search for     a repeatable     and scalable    business m...
LeanStartUp 101   @pmheemskerk
Terminology LeanStartUp                          @pmheemskerk
Borrowed from Steve Blank               @pmheemskerk
Borrowed from Steve Blank               @pmheemskerk
Stage 1         Problem / / Solution Fit                 Problem Solution Fit                                             ...
The Pivot       (Steve Blank)         =A Change in STRATEGY       Without  A Change in VISION      (Eric Ries)            ...
Statements (1)Your product is NOT the product (Maurya)A StartUp is NOT a smaller version of a large company (Blank)Account...
Statements (2)Devote 20% of your time to setup, 80% to conversations (Maurya)Hire advisors for good advice, but dont follo...
Statements (3)If you have a lot of uncertainty now, you dont   need much data to reduce uncertainty   significantly.When y...
IdentifyDocument Your Parts of                        Systematically   Plan A     Your Plan                       Test You...
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Lean Startup 101 and useful resources -

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Lean Startup 101 and useful resources -

  1. 1. Interpreting LeanStartUp Paul Heemskerk Delft, May 11 2012 @pmheemskerk
  2. 2. Long-term goal @pmheemskerk
  3. 3. High Impact Firms ARE Important for the Economy http://youtu.be/M7VZIbeUrSU @pmheemskerk
  4. 4. @pmheemskerk
  5. 5. LeanStartUp @pmheemskerk
  6. 6. LeanStartUp – Builds a.o. on: @pmheemskerk
  7. 7. Whats a StartUp?A temporary organization designed to search for a repeatable and scalable business model Borrowed from Steve Blank @pmheemskerk
  8. 8. LeanStartUp 101 @pmheemskerk
  9. 9. Terminology LeanStartUp @pmheemskerk
  10. 10. Borrowed from Steve Blank @pmheemskerk
  11. 11. Borrowed from Steve Blank @pmheemskerk
  12. 12. Stage 1 Problem / / Solution Fit Problem Solution Fit Focus: Validated Learning Experiments: PivotsStage 2 Problem / Market Fit Focus:Ideal Time to GrowthRaise Funds Experiments: OptimizationsStage 3 Scale Borrowed from Ash Maurya @pmheemskerk
  13. 13. The Pivot (Steve Blank) =A Change in STRATEGY Without A Change in VISION (Eric Ries) @pmheemskerk
  14. 14. Statements (1)Your product is NOT the product (Maurya)A StartUp is NOT a smaller version of a large company (Blank)Accountants dont run startups (Blank)No Business Plan survives first contact with customers (Blank)Incorrect prioritization of risk is one of the top contributors of waste (Maurya) @pmheemskerk
  15. 15. Statements (2)Devote 20% of your time to setup, 80% to conversations (Maurya)Hire advisors for good advice, but dont follow it, apply it (Venture Hacks)You dont need code to test a software product (Dropbox)Life is too short to keep building something nobody (or not enough people) want (Maurya)Validate Qualitatively, Verify Quantitatively (Maurya) @pmheemskerk
  16. 16. Statements (3)If you have a lot of uncertainty now, you dont need much data to reduce uncertainty significantly.When you have a lot of certainty already, then you need a lot of data to reduce uncertainty significantly.(Douglas Hubbard) @pmheemskerk
  17. 17. IdentifyDocument Your Parts of Systematically Plan A Your Plan Test Your Plan Understand Define Validate Verify Problem Solution Qualitatively Quantitatively – Build – Constrain Dashboard Features – Brainstorm – Prioritize – Find – Build Demo – MVP – Measure Customers Risks Prospects – Solution Interviews Progress – Create Lean – Business – Problem Interviews – Realize UVP – Achieve Early Canvases Model Interviews – Build MVP – Validate Full Traction Interviews Life Cycle – Identify Engine of GrowthRunning Lean Methodology Borrowed from Ash Maurya @pmheemskerk

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