WEB2.0 & ENTERPRISE2.0

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Masterclass for Rotterdam School of Business april 2009

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WEB2.0 & ENTERPRISE2.0

  1. 1. * Ronald Coase, 1937 “The nature of the firm”.
  2. 2. HIGH * LOW 2000 2009 * Edelman Trust Barometer 
  3. 3. * Data from Forrester Research Technographics® surveys, 2007
  4. 4. * “Here comes everybody”, Clay Shirky, 2008
  5. 5. VIRTUAL SOCIAL NETWORKS: “WEBTRIBES…” SOCIAL : HYVES BUSINESS : LINKEDIN SOCIO-BUSINESS: MINDZ.COM SERIOUS GAME: WORLD OF WARCRAFT (MMORPG: Massively Multiplayer Online Role Playing Game)
  6. 6. INTERNET HISTORY… 1. STATIC. WEB 1.0 2. VOLUME GROWTH. 3. VOLUME EXPLOTION 550.000.000.000 PEOPLE ON LINE  4. PEOPLE / CONNECTING SOCIAL NETWORKS/MEDIA
  7. 7. BOUNDARYLESS  ORGANIZATION 
  8. 8. Netherlands 13354
  9. 9. -  NO MEETING ROOMS BUT MEETING SEATS… - NO TERMS & CONDITIONS… -  24/7 ACCES… -  MEETING ROOMS TAILORMADE… -  SUPPLIERS VALUE CHAIN… -  COMMUNICATION TRU SOCIAL MEDIA…
  10. 10. Seats2meet Plaza: www.mindz.com Social network: www.frisinjehoofd.nl Personal blog(s) www.ronaldvandenhoff.nl “ikwilmeedoen.nl” Corporate blog(s) Reviews: www.meetingreviews.com Twitter fountain Hyves, Linkedin Facebook, Youtube Flickr Delicious Slideshare
  11. 11. : HOW SOCIAL CAN YOU BE ? Share product images Share with friends Customers who bought Average customer this book also bought review External reviews Amazon.com sales rank Books on related topics Customers were also Customer tags interested in What do customers buy Rate this item after viewing this item Customer reviews Customers discussions Most helpful reviews List-mania Guide-mania Customers who bought items in your history also bought…
  12. 12. “TO BE OR NOT TO BE”   IS NO LONGER THE  QUESTION  WHO DO YOU WANT TO BE?  WHO ARE YOU? 
  13. 13. EXCEED EXPECTATIONS TRANSPARANT GLOBAL ORIENTATION WILLING TO CHANGE DISRUPTIVE BY NATURE ENTERPRISE2.0

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