1.
Impact of Society 3.0’s
Sharing Economy on
Businesses & Marketplaces
Berlin, May 7th 2015

2.
FOTO CREDIT: HENK JAN WINKELDERMAAT
RONALD VAN DEN HOFF
AUTHOR
PUBLISHER
TRENDWATCHER
ENTREPRENEUR
COACH
INVESTOR
CHAIRMAN OF
SOCIETY30
FOUNDATION

3.
2015 : A CHAORDIC SOCIETY ON THE RISE
TODAY
Uber,
the world’s largest taxi company
owns no vehicles.
Facebook,
the world’s most popular media owner
creates no content.
Alibaba,
the world’s most valuable retailer
has no inventory.
Airbnb,
the world’s largest accommodation
provider owns no real estate or beds.
TEN YEARS AGO
YouTube,
the first video was uploaded.
Facebook,
just a year old.
Bitcoin,
didn't exist.
Android,
a small startup that Google just acquired.
6.4 billion humans on Earth, only ~1 billion
were online, and none of them had heard
of Uber or AirBnb.

4.
FUNCTIONAL ASPIRATIONAL MEANINGFULL
INDUSTRIAL
REVOLUTION
DIGITAL
REVOLUTION
AGRICULTURAL
SOCIETY
INDUSTRIAL
SOCIETY
DATA
SOCIETY
FABRICATION
REVOLUTION
1850 1990 20302015BEFORE 1800

5.
TRENDS
ACCES
more important than ownership.
CONNECTED PEOPLE
stronger than organizations
Rise of the KNOWMADS
CITIES
more important than countries.
INTERNET OF THINGS
environment smarter than we are

6.
POSSIBLE SCENARIOS
THE CITY: YOUR STAGE METROPOLIS REVERSED
MINORITY REPORT
NETWORKED
SERENDIPITY

7.
CITY AS YOUR STAGE: PLATFORMS ECOSYSTEMS
COMMUNICATION
TRADINGTECHNOLOGY
COMPETENCE

8.
PLATFORM CAPITALISM
Airbnb averages 425,000 guests p/n,
155 million+ guest annually,
nearly 22% more than Hilton Worldwide…
Uber operates in 250 cities worldwide and is valued (2015-2)
at $41.2 billion3—exceeding the market capitalization of companies
such as Delta Air Lines, American Airlines and United Continental.

9.
EMBRACE THE DISRUPTION
MATE Hotels creates their own Hub & Spoke platform

10.
COUNTRY AS A PLATFORM
ESTONIA: E-resident-ID-cards.
E-residents can open bank accounts,
start companies, hire staff without
ever visiting Estonia in real life.

11.
SCENARIO METROPOLIS REVERSED
METROPOLIS REVERSED.

12.
KNOWLEDGE : MOOC’S & MORE

13.
WHERE TO FIND JOBS? IF ANY…

14.
The factory of the future will have only two employees:
a man and a dog.
The man will be there to feed the dog.
The dog will be there to keep the man from touching the equipment.*
*Autodesk CEO Carl Bass
SCENARIO MINORITY REPORT

15.
TAXIBOTS:
10% of all cars needed
no parking spaces
no accidents  healthcare, repair services, car insurance
no public transportation
WILL THIS BE OUR SOCIETY30?

16.
BIG & PERSONAL DATA

17.
WILL THIS BE OUR SOCIETY30?

18.
SCENARIO NETWORKED SERENDIPITY
EXPONENTIAL-NETWORKED SERENDIPITY.
“We’re living in a world where people can become businesses in 60 seconds.”
Brian Chesky, Airbnb

19.
SOCIETY30 CITY: MICRONOMICSMICRONOMICS

20.
data by
SHARE THE ABUNDANCE : COLLABORATIVE ECONOMY.
takeaway home cooked meals

21.
(NET)WORK LOCATIONS

22.
3D PRINTING

23.
MESH CONNECTIONS & COMMUNICATION : SERENDIPITY
FUND
market survey &
money
SELL
MARKETPLACES
CREATE
prototype + build
SERVICES MEET&SHAR
E
@ physical spaces
MARKTPLACEWORK &
MEETUP
KNOWLEDGE
NETWORK
CONNECTIONS
with
people
you
know UNEXPECTED
REAL TIME
meeting
RELEVANT
people
you DON’T know.
HOTELS
MAKERS
KNOWMADS HOSPITALITY

24.
SERENDIPITOUS OPPORTUNITIES

25.
SERENDIPITOUS OPPORTUNITIES

26.
COMPETENCE PLATFORM aka ECO SYSTEM
for innovative (work)spaces where Society30 citizens create value:
connect, generate ideas, elaborate, incubate & accelerate and grow.
meeting spaces, services
and products
monetary capital
free coworking &
open collaboration
social capital
co-work spaces meeting space
rentals
desk & office
space rentals
recruitment tool
incubator crowd sourcingtraffic generatorconnection engine

27.
Seats sold
Social capital Monetary Capital
2012 60.000 150.000 x 2,5
2013 80.000 230.000 x 2.8
2014 75.000 210.000 x 2,8
2015 85.000 240.000 x 2,8
COMPETENCE PLATFORM aka ECO SYSTEM
for innovative (work)spaces where Society30 citizens create value:
connect, generate ideas, elaborate, incubate & accelerate and grow.

28.
WWW.SOCIETY30.COM
free download!
THE QUEST