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JEROEN VAN DER
SCHENK
RONALD VAN DEN HOFF
TIME

SPACE

MATTER
“ The assumptions on which the
           business
 has been built and is being run
     no longer fit reality…”

        ...
HIGH




              *




LOW


       2000                 2009
                  * Edelman Trust Barometer
* Forrester Research
* “Here comes everybody”, Clay Shirky, 2008
VIRTUAL SOCIAL NETWORKS:
“WEBTRIBES…”
SOCIAL                   :   HYVES
BUSINESS                 :   LINKEDIN
SOCIO-BUSIN...
CONNECTIVITY
 OF
 INFORMATION
                                                  Intelligent web
                          ...
VAN WAARDE KETEN

NAAR WAARDE NETWERK
ORGANIZATION
MANAGEMENT
     &
 EMPLOYEES
:             SAMENWERKEN IN DIALOOG
                                    Share product
                                   ...
VERZET GEVESTIGDE ORDE:

BEROEP COLLECTIVITEIT

BEROEP OP MONOPOLIE

VAST IN EIGEN
REGELGEVING

TERUG NAAR OUDE
SPEELVELD
...
16
     17
*SURVEY Q4 2008 MULTISCOPE / FOUNDATION COPYRIGHT & NEW MEDIA
“De grenzen van de feitelijke handhavingmogelijkheden van het auteursrecht
 lijken dan ook in zicht te komen”. Commissie G...
Netherlands 13354
- GEEN VERGADERZALEN MAAR
VERGADERSTOELEN…
- GEEN UNIFORME VOORWAARDEN…
- 24/7 TOEGANKELIJK, BEHEER
ZELF RESERVERINGDETAIL...
Seats2meet Plaza:
    www.mindz.com

   Social network:
  www.frisinjehoofd.nl

   Personal blog(s)
www.ronaldvandenhoff.n...
“TO BE OR NOT TO BE”
       IS NO LONGER THE
           QUESTION




 WHO DO YOU WANT TO BE?




          WHO ARE YOU?


...
PROXIMITY MARKETING

   R.F.I.D. TECHNOLOGY
    RADIO FREQUENCY IDENTIFICATION
                    IDENTIFICATION


      ...
ARA: Enterprise2.0
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ARA: Enterprise2.0

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presentation to board of ARA agency, Rotterdam, july 2009

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ARA: Enterprise2.0

  1. 1. JEROEN VAN DER SCHENK RONALD VAN DEN HOFF
  2. 2. TIME SPACE MATTER
  3. 3. “ The assumptions on which the business has been built and is being run no longer fit reality…” Peter Drucker Coase Ceiling Ronald Coase
  4. 4. HIGH * LOW 2000 2009 * Edelman Trust Barometer
  5. 5. * Forrester Research
  6. 6. * “Here comes everybody”, Clay Shirky, 2008
  7. 7. VIRTUAL SOCIAL NETWORKS: “WEBTRIBES…” SOCIAL : HYVES BUSINESS : LINKEDIN SOCIO-BUSINESS: MINDZ.COM SERIOUS GAME : WORLD OF WARCRAFT (MMORPG: Massively Multiplayer Online Role Playing Game)
  8. 8. CONNECTIVITY OF INFORMATION Intelligent web WEB 4.0 2020-2040 Web OS Semantic web WEB 3.0 2010-2020 Social commerce* Social functionality WEB 2.0 2000-2012 Social relationship WEB 1.0 PC ERA *FORRESTIERS RESEARCH CONNECTIVITY OF PEOPLE
  9. 9. VAN WAARDE KETEN NAAR WAARDE NETWERK
  10. 10. ORGANIZATION MANAGEMENT & EMPLOYEES
  11. 11. : SAMENWERKEN IN DIALOOG Share product images Share with friends Customers who bought this book also Average customer bought review External reviews Amazon.com sales rank Books on related topics Customers were also interested in Customer tags What do customers buy after viewing this Rate this item item Customers Customer reviews discussions Most helpful reviews List-mania Guide-mania Customers who bought items in your history also bought…
  12. 12. VERZET GEVESTIGDE ORDE: BEROEP COLLECTIVITEIT BEROEP OP MONOPOLIE VAST IN EIGEN REGELGEVING TERUG NAAR OUDE SPEELVELD PRIVACY  INFORMELE GEDRAGSCODES 96%
  13. 13. 16 17
  14. 14. *SURVEY Q4 2008 MULTISCOPE / FOUNDATION COPYRIGHT & NEW MEDIA
  15. 15. “De grenzen van de feitelijke handhavingmogelijkheden van het auteursrecht lijken dan ook in zicht te komen”. Commissie Gerkens
  16. 16. Netherlands 13354
  17. 17. - GEEN VERGADERZALEN MAAR VERGADERSTOELEN… - GEEN UNIFORME VOORWAARDEN… - 24/7 TOEGANKELIJK, BEHEER ZELF RESERVERINGDETAILS… - ZALEN AFGESTEMD OP GEBRUIK… - SUPPLIERS HALEN ZELF “BESTELLINGEN” OP… - COMMUNICATIE VIA SOCIALE MEDIA…
  18. 18. Seats2meet Plaza: www.mindz.com Social network: www.frisinjehoofd.nl Personal blog(s) www.ronaldvandenhoff.nl “ikwilmeedoen.nl” Corporate blog(s) Reviews: www.meetingreviews.com Twitter fountain Hyves, Linkedin Facebook, Youtube Flickr Delicious Slideshare
  19. 19. “TO BE OR NOT TO BE” IS NO LONGER THE QUESTION WHO DO YOU WANT TO BE? WHO ARE YOU? BRANDING* “RANGE OF ACTIVITIES TO CREATE, TO FACILITATE, TO MANAGE & TO EVALUATE CONTACT OPPORTUNITIES (TOUCHPOINTS) & EVENT DRIVEN COMMUNICATION WITH STAKEHOLDERS, RESULTING IN UNIQUE AND CONSISTENT STAKEHOLDER EXPERIENCES, THUS OPTIMIZING THE PROCES OF MEETING & CONNECTING”. * Ronald van den Hoff 2007
  20. 20. PROXIMITY MARKETING R.F.I.D. TECHNOLOGY RADIO FREQUENCY IDENTIFICATION IDENTIFICATION & BLUE TOOTH

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