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3rd Space Global Conference 2012: serendipity rules

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Opening key note: Society30 & 3rdspace. Livestreamed to 31 countries. 1000+ viewers, 300.000 people reached via Twitter.
March2012.

Published in: Technology, Business
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3rd Space Global Conference 2012: serendipity rules

  1. 1. hashtag: #3rdspacelive stream: http://www.s2m.to/live/
  2. 2. INDUSTRIAL DIGITAL REVOLUTION REVOLUTIONAGRICULTURAL INDUSTRIAL KNOWLEDGESOCIETY SOCIETY SOCIETY before 1800 1850 1990 2030
  3. 3. 1.0 2.0 3.0
  4. 4. Organizations 1.0 2.0 3.0 Stakeholders Source: Marco Derksen, Marketingfacts
  5. 5. . .
  6. 6. MASS CUSTOMIZATION EXPERIENCEECONOMY AUTHENTICITYDIGITAL FRONTIER: MULTIVERSE 3RD SPACE
  7. 7. PARETO 20-80 RULEHIGH HIGHSALES VALUEPER PERCLIENT CLIENT KM KMLOW NBR OF NBR LOW HIGH CLIENTS CLIENTS LONG TAIL
  8. 8. LONG SNOUT HIGH VALUE PER CLIENT NBR OF LOW CLIENTS
  9. 9. “Take whatever it is you are doing and do it at the max in terms of distribution……since the marginal cost of distribution is free, you might as well put things everywhere.” Eric Schmidt, ex-ceo Google TAICHI GOOGLE MAX STRATEGY
  10. 10. TAICHI
  11. 11. TAICHI
  12. 12. TAIC HI“Authenticity, whatconsumersreally want”, Pine & Gilmore, 2007
  13. 13. MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
  14. 14. MEET & WORKLONDON

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