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Future offices - digital workplace transformation is a strategy not a product

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There is a tendency to focus on technology. But without strategy, change management and communications, a lot of the benefits can be missed.

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Future offices - digital workplace transformation is a strategy not a product

  1. 1. ©2017 Avanade Inc. All Rights Reserved. Ruven Gotz Digital Workplace Advisory Lead Avanade West, Los Angeles Ruven.Gotz@avanade.com @ruveng (twitter/insta) Ruven Gotz Digital Workplace Advisory Lead Avanade, Los Angeles ruven.gotz@avanade.com @ruveng (twitter/insta)
  2. 2. Why am I here? Speaker’s Notes: To convince you: When you buy this cake, to also buy the icing
  3. 3. 4 Why are you here? I think you are here to learn how to build machines for productivity
  4. 4. 5 Machines for human productivity What we insiders call “Offices”  Workplaces that support humans in getting their work done
  5. 5. I am not an expert in office design It’s really interesting to walk the exhibit all to see flooring and security and office management vendors.. I live in the digital world by my eyes have been opened about how the digital and physical overlap and how thinking holistically is of-course the best way to think about entire employee experience
  6. 6. Systems for digital collaboration What I do know something about is designing and deploying Systems for Digital Communications and Collaboration
  7. 7. Inside AND outside the office These extend from inside to outside the office OFFICES ARE CHANGING – Shrinking – DO YOU HAVE A PHONE ON YOUR DESK Seen my office shrink from 2.5 floors to 1 – office consolidation
  8. 8. That’s my claim: So, what’s my job? 9 • Consultant • Sr. Consultant • Enterprise Consultant • Collaboration Lead • Director, Collaboration (Toronto) • Digital Workplace Lead (NY) • Director, Technology & Innovation (NY) • Digital Workplace Advisory Lead (LA)
  9. 9. Those were titles. But for 10 the past decade+, my job is… My Job is to convince skeptical clients that I can help them get value out of a digital transformation investment And then – to ensure that we deliver on that promise
  10. 10. …to be a story-teller 11 What I am is a storyteller I tell my clients how I’m going to help them to empower their workforces to make them more efficient, productive and maybe even happier. (Photo by Kaboompics .com from Pexels)
  11. 11. In the distant past… 12 In the past, my stories were about how technology was going to help them
  12. 12. Adoption Failure We know that many initiatives end up disused or under-used But, while my projects were successful, they often didn’t display the results that we had hoped for at the start
  13. 13. We’ve invested in what’s good for our users… They don’t necessarily accept or agree with our choices
  14. 14. Result: We planned to deliver this
  15. 15. Sometimes | 16
  16. 16. It’s not about technology, it’s about people, tasks, journeys and engagement
  17. 17. Definition: Digital vs Digitalize • Everything is already “digital” • Digitalization is the transformation to a collection of integrated digital systems • Digital Workplace Transformation reduces confusion and bottlenecks by bringing multiple systems together into a single “engagement layer”
  18. 18. Best of Breed vs. Platform It’s hard enough to get these systems to work, pick a single vendor to at least have a fighting chance of integration This is a personal bias, and I understand arguments to the contrary, but pick a platform. Microsoft or Google or Oracle.
  19. 19. | 20 Why is this so hard?
  20. 20. | 21 Reality is messy, complex (and chaotic)
  21. 21. | 22 Dirty secret
  22. 22. | 23 Consulting theory ≠ Your reality
  23. 23. Yesterday’s workplace tour
  24. 24. Incredible investment in this “machine” • Meeting rooms emulate Airbnb homes • Spaces designed for comfort, productivity and beauty • “On brand” • Reflects culture
  25. 25. “Assisted living for millenials” – Kara Swisher 26
  26. 26. Frustrated designer
  27. 27. No robust comms mechanism It feels to me like a failure of strategy, change management or current communications tools that it’s so difficult to communicate with the people who could get even more value from this environment if only they knew more about it.
  28. 28. So, what do we do?
  29. 29. Yesterday’s workshop I don’t have the answer, but I have some techniques that have proven useful in the past. In yesterday’s workshop I presented a kind of journey-mapping approach to selecting technology
  30. 30. Yesterday’s workshop APPS COLLABORATION ACCESS DEVICES DATA End User … user centric approaches to having a well integrated, holistic experience (with emphasis on removing access issues as a bottleneck)
  31. 31. Yesterday’s workshop … and the use of design thinking to iterate towards solutions that work
  32. 32. Yesterday’s workshop We also talked about the use of tools like Innovation Games/Gamestorming and how useful they could be for surfacing great ideas This one is called ‘sailboat’
  33. 33. Yesterday’s Workshop This one is called “Cover Story” – what would things look like six months after launch? Imagine you were so successful that a major magazine was coming in to do a cover story on your project.
  34. 34. Yesterday’s Workshop People love doing this work – and nothing works as well for getting everyone’s voice heard and getting everyone aligned.
  35. 35. Innovation Games are Egalitarian & Participatory
  36. 36. Results of the Design Thinking approach: Turn Badvocates Into Advocates
  37. 37. Road mapping Tthe results of these workshops and create a roadmap for a phased, rational approach to DW deployment. Push HARD to do this step. - Summarize workshop results - Build Gap Analysis - Identify dependencies - Lay out a timeline
  38. 38. Invest in communications planning Often shortchanged
  39. 39. Invest in Change Management Often shortchanged!!
  40. 40. Done? | 41 After you’ve designed and built a DW solution that meets your user’s and stakeholders’ needs, do you just hand over the keys and say “Done”
  41. 41. You need to tend the garden | 42 • Business is changing • Technology is changing • People are changing
  42. 42. Build a community | 43 There are enthusiastic people (not everyone!) who want to help.
  43. 43. Buy the whole slice! Build the strategy! Large investment, good result Small investment, GREAT result Did I convince you?: When you buy this cake, to also buy the icing The cake is the technology investment The icing is the investment in strategy/change/communication The icing is the smaller investment, but has the potential to turn moderate success into major success
  44. 44. Ruven Gotz Digital Workplace Advisory Lead Avanade West, Los Angeles Ruven.Gotz@avanade.com @ruveng (twitter/insta) Ruven Gotz Digital Workplace Advisory Lead Avanade, Los Angeles ruven.gotz@avanade.com @ruveng (twitter/instagram) Thank you!

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