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Enterprise social what is the real value to the business - collab con - mar 2015


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Enterprise social what is the real value to the business - collab con - mar 2015

  1. 1. Enterprise Social: What is the real value to the business Ruven Gotz Avanade Download this deck at
  2. 2. Gold Sponsor Silver Sponsors
  3. 3. #CollabCon  Share your ideas and feedback on Twitter  $250 Future Shop gift card for most #CollabCon mentions
  4. 4. DIRECTOR & REGIONAL LEAD Ruven Gotz @ruveng
  5. 5. Why am I so excited about this topic?
  6. 6. Collaboration has been great… but…
  7. 7. SharePoint was supposed to make it better And it did! - Check in/out - Version control - Search Sorta…
  8. 8. We work in a fragmented world C:, X:
  9. 9. It’s not always clear what direction to take
  10. 10.
  11. 11. What is enterprise social? And what is it not?
  12. 12. Twitfacelink?
  13. 13. Enterprise Social? No! This is digital marketing using social tools
  14. 14. Sell Image credit
  15. 15. Engage
  16. 16. Get you to buy more…
  17. 17. Recruiting & Prospecting
  18. 18. So, what then is Enterprise Social? Let me start with a story
  19. 19. Two friends meet again after six months apart
  20. 20. How has this changed with the advent of social networks?
  21. 21. SharePoint: Community is everything
  22. 22. Facebook supports the relationship
  23. 23. Two friends meet again after six months
  24. 24. What are the unique characteristics of this situation?
  25. 25. Geographic Separation
  26. 26. Maybe not that far apart?
  27. 27. Common Cause
  28. 28. Interested in each other & what’s happening
  29. 29. How do these characteristics translate to the enterprise?
  30. 30. Dispersed Team
  31. 31. Common Cause
  32. 32. Care about our team
  33. 33. Give people a way to stay in the loop How do we allow people who are not co-located the ability to remain connected? Hint: It’s not just about technology
  34. 34. Modes of communication E-mail Lync/IM Face-to-face Asynchronous Synchronous BroadNarrow Webinar /ConfCall Social
  35. 35. What is the supporting cultural shift that’s required?
  36. 36. Working “out loud”
  37. 37. Working Out Loud = Observable Work + Narrating Your Work Essential ingredient: in order to help others
  38. 38. Value: Shrink the separation
  39. 39. Summary of Story 1 • Bring dispersed workers together virtually • Build the foundation for “continuing conversations” • Value: Remain engaged with your immediate and wider team • How: • Asynchronous, broadcast tools • By Working Out Loud
  40. 40. Microsoft says “Work like a network” What does this mean?
  41. 41. Traditional
  42. 42. Compare with… - If the rate of change on the outside exceeds the rate of change on the inside, the end is near. – Jack Welch
  43. 43. Story 2: Accessing Knowledge
  44. 44. You’ve got a problem…
  45. 45. Collaborate with peers
  46. 46. Come up with some great ideas…
  47. 47. Deliver an awesome report
  48. 48. It gets filed
  49. 49. In a knowledge base
  50. 50. So that it’s easily searchable
  51. 51. Problem! Collaborate or Work Alone KM System This is hard work, and it’s hard to get people to do this People aren’t good at searching and they don’t trust the search engines SLOW SLOW
  52. 52. Here’s where social can help Social KMCollab
  53. 53. Collaborate or Work Alone KM System Has anyone ever worked with Product X in situation Y? @Sue did last year @Bill was the tech lead on that Here’s a link to the spec, call me if you have questions Just what I need to solve this
  54. 54. Summary of Story 2 • What’s in the KM system is not always easy to find • Not all the good stuff gets into the KM system • Social tools make this fast and easy to do Value: Rapid access to the information I need from the people who know.
  55. 55. Great stories are not enough
  56. 56. What is Yammer? And what is it not?
  57. 57. No! Is Yammer = Facebook for the enterprise?
  58. 58. No! Well, sorta? Is Yammer = Facebook for the enterprise?
  59. 59. Let’s look at why it’s NOT fb Used with permission from: Alan Lepofsky - VP & Principal Analyst, Constellation Research
  60. 60. Used with permission from: Alan Lepofsky - VP & Principal Analyst, Constellation Research
  61. 61. The Value of Planning & Governance How can you get ready for Enterprise Social?
  62. 62. If we build it, they will come… • Don’t over-think this • Don’t over plan • Don’t put in too many rules • Don’t kill it before it starts
  63. 63. Have we learned NOTHING, people? • The SharePoint Wild- West was a mess. • Let’s not do this all over again!
  64. 64. Not to discount YOUR success Yammer can grow virally on it’s own
  65. 65. Don’t kill it, but plan and be ready! •What is your business purpose? •What are your use-cases for the application of social •What are your terms of service and governance rules? •Who is going to enforce the rules and set the tone? •How will you engage your leadership? Value: Achieve a business focused result
  66. 66. Yammer & SharePoint Better together
  67. 67. You got chocolate on my peanut butter. No, you got peanut butter on my chocolate
  68. 68. The value of SharePoint + Social? Enterprise Social Facebook Social Enterprise Social Enhanced Collaboration
  69. 69. Going Social? A few thoughts on the process and getting to success
  70. 70. How does one ‘go social’? Plan DeliverEngage Improve
  71. 71. Key lessons learned From Avanade’s POV on Social Secure buy-in and commitment from an executive stakeholder and key leaders
  72. 72. Key lessons learned Co-ordinate business process changes on a long term basis – it’s not a technology drop-in, it’s a process change
  73. 73. Key lessons learned Spend time mapping value and embedding social into core processes
  74. 74. Key lessons learned Communicate, communicate, communicate
  75. 75. Key lessons learned Define success – social adoption is not a one-time activity and viral adoption cannot be assumed
  76. 76. Key lessons learned Develop a network of evangelists and community managers; engage long-term well beyond launch
  77. 77. Key lessons learned Involve users as early as possible
  78. 78. Key lessons learned Listen closely to naysayers and understand their concerns. (Yammer’s “red dot/green dot/yellow dot”)
  79. 79. Key lessons learned Implement mobile support and access
  80. 80. What’s coming next? A more complete and pervasive integration experience
  81. 81. The integration of yammer into life
  82. 82. Delve (formerly “Project Oslo”)
  83. 83. It understands who you are
  84. 84. Changing the nature of collaboration
  85. 85. Why am I so excited about this? Enterprise Social provides real value to me, my company and my customers… …and it’s getting better!
  86. 86. Thank You!
  87. 87. Ruven Gotz @ruveng
  88. 88. Session Evaluations  Go to Evaluations on the home page of  It is important to get your feedback  Please fill out evaluations for all the sessions you attend  Following the conference, a random drawing from all completed evaluations will be selected  The winner will receive a $250 Future Shop gift card, valid online or in store