The productivity of a sales force or distributor improves dramatically with a steady supply of qualified leads. So how do you provide your sales team with the leads that will increase their productivity by 200% or more? This fast-paced session introduces the top techniques for B2B lead generation today, from calculating the right number of leads required and setting qualification criteria, to managing lead tracking and reporting.
In this session, you’ll find out
• Your best prospecting media – and the media channels to avoid – for lead generation campaigning today.
• The single best offer strategy in B2B marketing today; plus other offers that motivate action.
• Lead qualification techniques that make your sales force happy.
• How to quadruple your campaign productivity with lead nurturing.
• The top 2 metrics that are essential to measuring the results of your lead generation investments.