Tweet with aud

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Tweet with aud

  1. 1. Tweeting with the audience Audience research and participation using Twitter @ruthdeller / @RadShef) @sheffieldhallamuni, @AHRC funded PhD candidate #meccsa2011
  2. 2. <ul><li>What is Twitter? </li></ul><ul><li>Theoretical context </li></ul><ul><li>Twitter and current affairs </li></ul><ul><li>Participation and interaction </li></ul><ul><li>Tweeting 'Revelations' </li></ul><ul><li>Implications for media audience research- particularly for those interested in &quot;old&quot; media </li></ul>Tweeting with the audience
  3. 3. What is Twitter? <ul><li>Social networking service </li></ul><ul><li>140 character updates </li></ul><ul><li>Following and being followed </li></ul><ul><li>Key question 'What's happening?' </li></ul>
  4. 4. What is Twitter?
  5. 5. What is Twitter?
  6. 6. What is Twitter?
  7. 7. Theoretical issues <ul><li>Audience ‘activity’ </li></ul><ul><li>Convergence – cross-media platforms, mobile media etc </li></ul><ul><li>‘ Produsage’ / Citizen journalism </li></ul><ul><li>Star/celebrity studies </li></ul><ul><li>Fan studies </li></ul><ul><li>Online community studies </li></ul><ul><li>Media in everyday life </li></ul>
  8. 8. Tweeting current affairs <ul><li>Iranian elections: Green profile pictures (avatars), setting location as Tehran. </li></ul><ul><li>UK and US elections: Used as methods of interacting with politicians and media outlets, used as sources for news. </li></ul><ul><li>Stephen Gately, Dunblane, Trafigura etc - outrage and action. </li></ul>
  9. 9. #welovethenhs
  10. 10. Tweeting current affairs <ul><li>High-profile 'opinion leaders' </li></ul><ul><li>(Re-)Circulation of links </li></ul><ul><li>Accessibility </li></ul><ul><li>Immediacy </li></ul><ul><li>Visibility </li></ul><ul><li>Public sphere </li></ul>
  11. 11. Tweeting TV and radio audiences <ul><li>‘ The invention of real-time social networking sites (this means Twitter) has added a whole new dimension to the enjoyment of Big Brother ... now you can hold a conversation with anyone you want while it's on and enjoy real-time tweeted commentary from celebs, pundits and randoms. Or, indeed, be one such commentator' (Longridge, 2010: 146). </li></ul>
  12. 12. Tweeting TV and radio audiences <ul><li>What has been your favourite Twitter experience? </li></ul><ul><ul><li>‘ The group experience of tweeting about The X Factor on a Saturday night. It’s like having a lot of friends round and laughing’ (Mark Gatiss) </li></ul></ul><ul><li>What’s the appeal of Twitter for you? </li></ul><ul><ul><li>‘ It makes shows like The X Factor and The Apprentice even more fun. Everyone can join in as it goes out’ (Gareth Roberts) </li></ul></ul><ul><li>Cook (2011: 63) </li></ul>
  13. 13. Tweeting TV and radio audiences <ul><li>‘ Liveness – that is, live transmission – guarantees a potential connection to our shared social realities as they are happening…‘Liveness’ naturalises the idea that, through the media, we achieve a shared attention to the realities that matter for us as a society. This is the idea of the media as social frame, the myth of the mediated centre. It is because of this underlying idea (suggesting society as a common space focused around a ‘shared’ ritual centre) that watching something ‘live’ makes the difference it does: otherwise why should we care that others are watching the same image as us, and (more or less) when we are?’ (Couldry, 2003: 97-99) </li></ul>
  14. 14. Tweeting TV and radio audiences <ul><li>Whenever telly or radio is on, wherever in the world, someone is tweeting. </li></ul><ul><li>Trending topics can identify 'watercooler' television/radio, not just highly rated shows. </li></ul><ul><li>Those involved in the programmes often 'tweet along', asking or answering questions, providing commentary or links to additional resources. </li></ul><ul><li>Celebrities and public figures join in the conversation. </li></ul>
  15. 15. Tweeting TV and radio audiences
  16. 16. Tweeting TV and radio audiences
  17. 17. Tweeting TV and radio audiences <ul><li>Too tired for Newswipe. Have to iPlayer it. Off to bed with a hot water bottle. </li></ul><ul><li>Band practice means late home. Going to miss the start of #TBOC [#TBOC = Tower Block of Commons , a Channel 4 'life swap' series where MPs lived on council estates] </li></ul><ul><li>Ok folks...what are we watching tonight?? If you provide a solid argument, I could be persuaded to DVR 'LOST' & watch it later... </li></ul><ul><li>What should I watch 90120 or vampire dairies? </li></ul><ul><li>#tboc or #glee? </li></ul>
  18. 18. Tweeting TV and radio audiences <ul><li>‘ Spoilers’ </li></ul><ul><li>Hashtags to indicate series (e.g. #bb11 #bb12) </li></ul><ul><li>Trending is to be celebrated </li></ul><ul><li>Trending also causes British users to comment on what ‘America’ thinks: </li></ul><ul><ul><li>ppl in America might think WTF is Jedward :) </li></ul></ul><ul><ul><li>It's funny. all american/people not in britain, are like.. &quot;Jedward? What the hell? Edward and Jacob? Pathetic!&quot; </li></ul></ul>
  19. 19. Tweeting 'Revelations' <ul><li>Eight-part series of single documentaries on Channel 4, summer 2009. </li></ul><ul><li>First documentary, 'How to Find God' was made by Jon Ronson and focussed on the Alpha course. </li></ul><ul><li>Ronson (@jonronson) is very active on Twitter and had tweeted about the programme during its production. He was online during and after its showing and invited questions. </li></ul>
  20. 20. Tweeting 'Revelations' <ul><li>Monitored Twitter for three hours before, during and after broadcast. </li></ul><ul><li>Searched for key terms and saved copies of tweets. </li></ul><ul><li>Invited people tweeting to an exit survey (week 1) and to a live chat or forum (weeks 2-8). </li></ul>
  21. 21. ‘ How to Find God’ <ul><li>829 unique tweets during the period </li></ul><ul><li>Documentary maker Jon Ronson (@jonronson) was online throughout answering questions. </li></ul><ul><li>447 tweets were either retweets or questions to Ronson (or replies to questions) </li></ul><ul><li>Exit survey RTed by Ronson and some other users; 80 replies in first two hours after broadcast. </li></ul>
  22. 22. Tweeting 'Revelations' <ul><li>Monitored several keywords, including alpha, c4, channel4, Channel 4, Channel Four, Revelations, How to Find God, Jon Ronson and @jonronson. A similar process was used each week. </li></ul><ul><li>Tweets counted and categorised into types (e.g. 'am watching', opinions, links, @replies) and content (e.g. personal experience, statement of beliefs, commentary). </li></ul>
  23. 23. ‘ How to Find God’ <ul><li>&quot;Accidentally&quot;. @jonronson you crafty peice of work! #alpha </li></ul><ul><li>@jonronson Ed sums up why I don't take Communion when Mam drags me to Mass back home. Tongues is just weird altogether #alpha </li></ul><ul><li>@jonronson Sorry I'm late to the Alpha twitter party, was it uncomfortable waiting to see if anyone spoke in tongues? BTW Excellent film. </li></ul>
  24. 24. ‘ How to Find God’ <ul><li>About to sit down and enjoy @jonronson 's alpha course film on channel 4! </li></ul><ul><li>Documentary about Alpha Course on C4. If only good things came out of religion (and mild indoctrination), maybe it wouldn't make me so angry. </li></ul><ul><li>Watching a programme on the Alpha Course. Always wanted to go on it to further my knowledge but I'm scared of who it could make me become. </li></ul>
  25. 25. Different perspectives <ul><li>lol @ muslim school. muslim bitches be crazy. its funny when thr R 2 of them talking to the camera with head scarfs i cant tell whos talking. </li></ul><ul><li>Both mums have good attitude towards their daughters and reason behind decision for Muslim school is interesting </li></ul>
  26. 26. Different perspectives <ul><li>Why is it when religious commentators mention the atheist bus campaign, they never mention religious ads telling people they'll go to hell. </li></ul><ul><li>is watching religious &quot;thinkers&quot; spout meaningless bullshit on some daft programme on C4. </li></ul><ul><li>Is finding channel 4's Revelations: how do you know God exists? so helpful and wishes everyone could watch it. </li></ul>
  27. 27. Humour <ul><li>Watching Channel 4 doc about spiritualists. One of them's reading a newspaper called Psychic News. Obviously its for not very good psychics. </li></ul><ul><li>going to watch a tele programme about talking to the dead . Bit like when my missus talks to me. </li></ul><ul><li>Watching a programe on exhumation - just put me off my banana! </li></ul><ul><li>QOTD from 'The Exhumer' on Chan4 &quot;I didn't know which grave she was in so I said I'd do a little digging&quot;. </li></ul>
  28. 28. Personal experience <ul><li>Tonight's &quot;Revelations&quot; (on C4+1 in 10mins if you aren't watching it now) is about the Spiritualist Church. My family was involved; bizarre. </li></ul><ul><li>Watched programme about religious divorces within the Orthodox Jewish community. Got progressively angrier and remembered why I walked away. </li></ul>
  29. 29. The ‘mundane’ <ul><li>why am i watching &quot;Divorce Jewish Style&quot; rofll./ gotta have a bath like, but thats effort mannn. </li></ul><ul><li>soo hungry, gonna watch jewish divorce programme. </li></ul>
  30. 30. Tweeting 'Revelations' <ul><li>Quantitative and qualitative data that shows: </li></ul><ul><ul><li>Which programmes/topics were discussed most, and how they were discussed. </li></ul></ul><ul><ul><li>Something (not always much) about the types of people involved in discussion </li></ul></ul><ul><ul><li>Some level of comparison between whether tweets are individual statements or discussion/interaction </li></ul></ul><ul><ul><li>How the presence of Ronson on Twitter impacted the discussion of his programme </li></ul></ul>
  31. 31. Tweeting 'Revelations' <ul><li>Quantitative and qualitative data that shows: </li></ul><ul><ul><li>Audiences ‘relating’ to texts </li></ul></ul><ul><ul><li>Variety of readings/understandings </li></ul></ul><ul><ul><li>Media in an ‘everyday’ / mundane context </li></ul></ul><ul><ul><li>Use of humour or seriousness in relation to different topics </li></ul></ul>
  32. 32. Tweeting with the audience <ul><li>Twitter useful as a platform to explore issues of: </li></ul><ul><ul><li>Fandom and fan activity (Beliebers) </li></ul></ul><ul><ul><li>Interactivity and participatory cultures </li></ul></ul><ul><ul><li>Convergence between media forms and texts </li></ul></ul><ul><ul><li>The relationship between the old 'industry', 'texts' and 'audiences' </li></ul></ul><ul><ul><li>'Liveness' </li></ul></ul><ul><ul><li>Nationhood, regionality, race, gender and other identity issues </li></ul></ul>
  33. 33. Tweeting with the audience <ul><li>Twitter useful as a platform to explore issues of: </li></ul><ul><ul><li>Advertising / promotion </li></ul></ul><ul><ul><li>Market dominance </li></ul></ul><ul><ul><li>Relationship between social media / new media forms </li></ul></ul><ul><ul><li>Linguistics </li></ul></ul>
  34. 34. Tweeting with the audience <ul><li>Twitter offers a variety of ways we can explore and understand (some types of) media audiences. </li></ul><ul><li>We need to consider our own position as participant observers. </li></ul><ul><li>Ethics - AOIR guidelines? </li></ul><ul><li>Alongside other technologies and social media outlets, poses a range of questions for our thinking about media in the 21st century. </li></ul>
  35. 35. References <ul><li>Cook, B (2011), ’40 people every Doctor Who fan should follow on Twitter’ Doctor Who Magazine , issue 430, pp.60-63. </li></ul><ul><li>Couldry, N (2003), Media Rituals: A Critical Approach , London: Routledge. </li></ul><ul><li>Longridge, C (2010), 'Big Brother preview', heat , 19-25 June 2010, p. 146. </li></ul>

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