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Yoram lichtenstein legal search


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Yoram lichtenstein legal search

  1. 1. Using Trademarks and Names as Keywords in Search Engines Yoram Lichtenstein, Adv.
  2. 2. Dr. Klein v. Proportzia <ul><li>A person’s name used as AdWord is violation of his privacy right. </li></ul>
  3. 3. Crazy Line v. Matim Li <ul><li>Using competitor’s trademark as AdWord is not trademark infringement, as long as you do not use the mark in the ad or website themselves. </li></ul>
  4. 4. Right of publicity <ul><li>Ariel McDonald v. McDonald’s: Right of publicity. </li></ul><ul><li>Financial value to a person’s reputation in a name. </li></ul>
  5. 5. The “horrors” of the Dr. Klein decision <ul><li>Dr. Klein decision was based on irrelevant right. </li></ul><ul><li>Could Dr. Klein use his privacy right to force Google to remove problematic content from the search results? </li></ul>
  6. 6. “ Doggy bag” tips for SEO contracting <ul><li>Take home with you: </li></ul><ul><li>Commitment to efforts , not results. </li></ul><ul><li>Limitation of liability is a must. </li></ul><ul><li>Is it ok to remove links to client’s website at termination? Careful! Best if included contractually. </li></ul><ul><li>Grace period (and correction) for contract breaches. </li></ul><ul><li>Have freelancer contractors sign a specific representation and undertaking regarding copyrights. </li></ul>
  7. 7. <ul><ul><ul><ul><ul><li>Thank you </li></ul></ul></ul></ul></ul>