Barry schwartz-mobile-seo

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Barry schwartz-mobile-seo

  1. 1. Mobile SEO Barry Schwartz SMX Israel 2012
  2. 2. Is Mobile SEO Important?• 3 Billion + Local Queries Per Month • 2.2 Billion On Google • 0.55 Billion On Yahoo • 0.5 Billion On Bing• A Billion Local-Mobile Queries Per Month October 2011 : Greg Sterling
  3. 3. Is Mobile SEO Important?• Compete: Local Search Up 27% Since 2010• xAd: 32% Do 5+ LoMo Searches Per Month• Google: 44% Holiday Searches Via Mobile• IDC: More Mobile Than PC Users in 2015
  4. 4. Mobile Search Ads• Mobile Search Ad Spend Up 269% YoY• Mobile Search Ad Impressions Up 317% YOY IgniteOne January 2011
  5. 5. CTR For Mobile Ads Marine Software January 2011
  6. 6. New With Google• Googlebot-Mobile For Smart Phones • Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_1 like Mac OS X; en-us) AppleWebKit/532.9 (KHTML, like Gecko) Version/4.0.5 Mobile/ 8B117 Safari/6531.22.7 (compatible; Googlebot-Mobile/2.1; +http:// www.google.com/bot.html)
  7. 7. Mobile SEO Confusion• Experts Offer Contradictory Advise• Mobile Web Sites Confuse Webmasters• Many Types Of Mobile: Nokia, iPhone, Tablet• Google Offers Contradictory Advise
  8. 8. Google Mobile Advice• Matt Cutts Jan ’10: Use Mobile URLs• Mueller: June: One URL May Be Best• Google Japan: Redirect Mobile Users• Feb: Redirect Traditional Users Only• March: Don’t Redirect Tablet Users
  9. 9. My Advice?• Traditional Phones• Smart Phones• Tablet Devices
  10. 10. Traditional Phones• Redirect To Unique URLs• Uniquely Formatted Content• WML, XHTML Basic, XHTML MP & cHTML• Mobile XML Sitemap
  11. 11. Smart Phones• Detect Device Via UserAgent• Same URL• Same Content• Format Design For Smart Phones• Make Fast
  12. 12. Smart Phones• Duplicate URLs with Same Content • m.domain.com • domain.mobi• Unless Special Mobile Only Landing Pages
  13. 13. Tablet Devices• Remove Flash• Keep Exactly As Desktop Sites
  14. 14. Does It Matter?
  15. 15. Does It Matter?
  16. 16. Thank You Barry Schwartz SMX Israel 2012

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