Top 10 Learning Questions : Analyzing Consumer Markets

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Top 10 Learning Questions : Analyzing Consumer Markets

  1. 1. Analyzing Consumer Markets Rustie M. Fidel April 15, 2011 Top 10 Learning Questions for Chapter 06 : http://rustie27.blogspot.com/
  2. 2. 1. It is a set of beliefs, moral values, traditions, language and laws held in a community or defined group of people. <ul><li>Social Factors </li></ul><ul><li>Cultural Factors </li></ul><ul><li>Personal Factors </li></ul><ul><li>Academic Factors </li></ul><ul><li>Spiritual Factors </li></ul>http://rustie27.blogspot.com/
  3. 3. Concept # 1 Influences of Consumer Behavior Cultural Factors Social Factors Personal Factors I’m muslim! I don’t buy that thing!  I want the LV bag! It’s the bag of the ELITE!  I want that swimsuit! That would fit my body!  http://rustie27.blogspot.com/
  4. 4. 1. It is a set of beliefs, moral values, traditions, language and laws held in a community or defined group of people. <ul><li>Social Factors </li></ul><ul><li>Cultural Factors </li></ul><ul><li>Personal Factors </li></ul><ul><li>Academic Factors </li></ul><ul><li>Spiritual Factors </li></ul>http://rustie27.blogspot.com/
  5. 5. 2. A local geographic or global human population distinguished as a more or less distinct group by genetically transmitted physical characteristics. <ul><li>Nationalities </li></ul><ul><li>Religions </li></ul><ul><li>Racial Groups </li></ul><ul><li>Geographic Regions </li></ul>http://rustie27.blogspot.com/
  6. 6. Concept # 2 Subcultures Nationalities Religions Racial Groups Geographic Regions http://rustie27.blogspot.com/
  7. 7. 2. A local geographic or global human population distinguished as a more or less distinct group by genetically transmitted physical characteristics. <ul><li>Nationalities </li></ul><ul><li>Religions </li></ul><ul><li>Racial Groups </li></ul><ul><li>Geographic Regions </li></ul>
  8. 8. 3. A _________ is a concept referring to a group to which an individual or another group is compared. <ul><li>Reference Group </li></ul><ul><li>Social Roles </li></ul><ul><li>Statuses </li></ul><ul><li>Family </li></ul><ul><li>Peer Group </li></ul>
  9. 9. Concept # 3 Social Factors Reference Groups Family Social Roles Statuses http://rustie27.blogspot.com/
  10. 10. 3. A _________ is a concept referring to a group to which an individual or another group is compared. <ul><li>Reference Group </li></ul><ul><li>Social Roles </li></ul><ul><li>Statuses </li></ul><ul><li>Family </li></ul><ul><li>Peer Group </li></ul>http://rustie27.blogspot.com/
  11. 11. 4. The term ______ is a general term used to refer to how someone thinks about or perceives themselves. <ul><li>Self Esteem </li></ul><ul><li>Self Concept </li></ul><ul><li>Lifestyle </li></ul><ul><li>Life Cycle Stage </li></ul><ul><li>Personality </li></ul>http://rustie27.blogspot.com/
  12. 12. Concept # 4 Personal Factors Age Self Concept Lifestyle Values Life Cycle Stage Occupation Wealth Personality http://rustie27.blogspot.com/
  13. 13. 4. The term ______ is a general term used to refer to how someone thinks about or perceives themselves. <ul><li>Self Esteem </li></ul><ul><li>Self Concept </li></ul><ul><li>Lifestyle </li></ul><ul><li>Life Cycle Stage </li></ul><ul><li>Personality </li></ul>http://rustie27.blogspot.com/
  14. 14. 5. There are 5 Brands of Personality. Sincerity, Sophistication, Excitement, Ruggedness and _____ . <ul><li>Integrity </li></ul><ul><li>Honesty </li></ul><ul><li>Hope </li></ul><ul><li>Competence </li></ul><ul><li>None of the Above </li></ul>http://rustie27.blogspot.com/
  15. 15. Concept # 5 Brand Personality Sincerity Excitement Sophistication Competence Ruggedness http://rustie27.blogspot.com/
  16. 16. 5. There are 5 Brands of Personality. Sincerity, Sophistication, Excitement, Ruggedness and _____ . <ul><li>Integrity </li></ul><ul><li>Honesty </li></ul><ul><li>Hope </li></ul><ul><li>Competence </li></ul><ul><li>None of the Above </li></ul>http://rustie27.blogspot.com/
  17. 17. 6. It is a driving force which help causes us to achieve goals. <ul><li>Driving Innovation </li></ul><ul><li>Motivation </li></ul><ul><li>Anticipating Needs </li></ul><ul><li>Memory </li></ul><ul><li>None of the Above </li></ul>http://rustie27.blogspot.com/
  18. 18. Concept # 6 Key Psychological Processes Motivation Perception Learning Memory http://rustie27.blogspot.com/
  19. 19. 6. It is a driving force which help causes us to achieve goals. <ul><li>Driving Innovation </li></ul><ul><li>Motivation </li></ul><ul><li>Anticipating Needs </li></ul><ul><li>Memory </li></ul><ul><li>None of the Above </li></ul>http://rustie27.blogspot.com/
  20. 20. 7. It is a theory of psychosexual Development. <ul><li>Psychological Theory </li></ul><ul><li>Sigmond’s Theory </li></ul><ul><li>Psychosocial Theory </li></ul><ul><li>Herzberg Two-Factor Theory </li></ul><ul><li>None of the Above </li></ul>http://rustie27.blogspot.com/
  21. 21. Concept # 7 Motivation Freud’s Theory Maslow’s Hierarchy of Needs Herzberg’s Two-Factor Theory http://rustie27.blogspot.com/
  22. 22. 7. It is a theory of psychosexual Development. <ul><li>Psychological Theory </li></ul><ul><li>Sigmond’s Theory </li></ul><ul><li>Psychosocial Theory </li></ul><ul><li>Herzberg Two-Factor Theory </li></ul><ul><li>None of the Above ( Freud’s Theory ) </li></ul>http://rustie27.blogspot.com/
  23. 23. 8. _____________ is a term that refers to the tendency of people to interpret information in a way that will support what they already believe. <ul><li>Selective Attention </li></ul><ul><li>Selective Distortion </li></ul><ul><li>Selective Retention </li></ul><ul><li>Subliminal Perception </li></ul><ul><li>None of the Above </li></ul>http://rustie27.blogspot.com/
  24. 24. Concept # 8 Perception Selective Attention Selection Retention Subliminal Perception Selective Distortion http://rustie27.blogspot.com/
  25. 25. 8. _____________ is a term that refers to the tendency of people to interpret information in a way that will support what they already believe. <ul><li>Selective Attention </li></ul><ul><li>Selective Distortion </li></ul><ul><li>Selective Retention </li></ul><ul><li>Subliminal Perception </li></ul><ul><li>None of the Above </li></ul>http://rustie27.blogspot.com/
  26. 26. <ul><li>Research </li></ul><ul><li>Evaluation </li></ul><ul><li>Random Choose </li></ul><ul><li>Purchase Decision </li></ul><ul><li>Problem Recognition </li></ul>9. _______ is systematic determination of merit, worth, and significance of something or someone using criteria against a set of standards. http://rustie27.blogspot.com/
  27. 27. Concept # 9 Consumer Buying Process Problem Recognition Information Search Evaluation Purchase Decision Post Purchase behavior http://rustie27.blogspot.com/
  28. 28. 9. _______ is systematic determination of merit, worth, and significance of something or someone using criteria against a set of standards. <ul><li>Research </li></ul><ul><li>Evaluation </li></ul><ul><li>Random Choose </li></ul><ul><li>Purchase Decision </li></ul><ul><li>Problem Recognition </li></ul>http://rustie27.blogspot.com/
  29. 29. 10. Functional, Physical, Financial, Social, Psychological and Time are all ___ ? <ul><li>Market Risks </li></ul><ul><li>Perceived Risks </li></ul><ul><li>Organizational Risks </li></ul><ul><li>Money Risks </li></ul><ul><li>None of the Above </li></ul>http://rustie27.blogspot.com/
  30. 30. Concept # 10 Perceived Risk Functional Physical Financial Social Psychological Time http://rustie27.blogspot.com/
  31. 31. 10. Functional, Physical, Financial, Social, Psychological and Time are all ___ ? <ul><li>Market Risks </li></ul><ul><li>Perceived Risks </li></ul><ul><li>Organizational Risks </li></ul><ul><li>Money Risks </li></ul><ul><li>None of the Above </li></ul>http://rustie27.blogspot.com/
  32. 32. Analyzing Consumer Markets Top 10 Learning Questions for Chapter 06 : Rustie M. Fidel April 15, 2011 http://rustie27.blogspot.com/

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