Crowdfunding for Fun and Profit

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Russ Perry presents an overview of crowdfunding, how it's become the R&D department of the 21st century and explores it's applications within professional organizations.

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Crowdfunding for Fun and Profit

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  3. 3. 3http://www.kickstarter.com/projects/sparkdevices/spark-core-wi-fi-for-everything-arduino-compatible?ref=home_popular
  4. 4. Crowdfunding:for Fun and Profit4
  5. 5. orHow to LeverageCrowdfunding WithinTraditional Business Models5
  6. 6. What is Crowdfunding?6
  7. 7. Organized way to connect people to exchange value.Typically in the form of money for service or product.Leverages the economies of scale.7
  8. 8. 8Source: http://fundstlouis.org
  9. 9. “Network Orchestrators”Between Supply andDemand.9
  10. 10. 10History
  11. 11. 11
  12. 12. 12
  13. 13. 13
  14. 14. 14
  15. 15. Kickstarter15
  16. 16. 16
  17. 17. 17In 20122,241,475 peoplepledged a total of$319,786,629and successfully funded18,109 projectsSource http://kickstarter.com
  18. 18. 18“QVC For Nerds, Geeksand Artists”- Overheard Sometime Ago
  19. 19. 19Backers pledged$606.76 per minuteto projects in 2012Source http://kickstarter.com
  20. 20. 20Source http://kickstarter.com
  21. 21. For Fun21
  22. 22. 22
  23. 23. 23
  24. 24. 24
  25. 25. For Profit25
  26. 26. 26
  27. 27. 27
  28. 28. 28
  29. 29. For Good29
  30. 30. 30
  31. 31. 31
  32. 32. 32
  33. 33. So What About Me?33
  34. 34. 34
  35. 35. Crowdfunding is the R&D ofour generation35
  36. 36. Minimal Capital RequiredTest & Validate Market AssumptionsFund PrototypingAccelerate InvestmentLeverage New Marketing & PR Opportunities36
  37. 37. Everyday Business Uses37
  38. 38. Product Development/Prototyping38
  39. 39. 39Formerly the Business InPulseHad 350,000 in private investment priorUnable to raise more capital to expand throughtraditional funding
  40. 40. Education/Training40
  41. 41. 41Existing business, Two Bit Circus, that focuses onbuilding products at the crossroads of education andentertainment.
  42. 42. Company Culture42
  43. 43. 43Company History or CultureHoliday Gift For Families
  44. 44. “Productize”44
  45. 45. That novel you’ve alwayswanted to write45
  46. 46. How Does It Work?46
  47. 47. Select a proper platformDevelop your offer & messagingCreate a compelling caseRecommended: Make it believableDevelop funding marketing & PR strategyLaunch!Pending platform, get funded or try again47
  48. 48. BrainstormingStrategyInnovationFun48
  49. 49. Brainstorming?Questions?Ideas?49Give me your business card for a link this week todownload the presentation and a list of crowdfundingplatforms.

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