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Made to Stick<br />Why Some Ideas Survive and Others Die<br />I love this book so much that I have decided to summarize it...
Simplicity<br />Prioritize and exclude relentlessly to find your core message.<br />
Unexpectedness <br />For ideas to endure, generate interest and curiosity with unexpected information.<br />
Concreteness<br />To make ideas clear, explain them in terms of human actions and sensory information.<br />
Credibility<br />To build confidence, help people test your ideas for themselves.<br />
Emotions<br />To get people to care about your ideas, make them feel something.<br />
Stories<br />Tell stories that help your audience mentally rehearse for real experiences that might happen in the future.<...
Russell Sarder<br />Chairman and CEO<br />NetCom Information Technology<br />Web: www.netcominfo.com<br />Blog: http://rus...
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What Makes Some Ideas to Survive and Others to Die?

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What Makes Some Ideas to Survive and Others to Die?

  1. 1. Made to Stick<br />Why Some Ideas Survive and Others Die<br />I love this book so much that I have decided to summarize it for you. <br />Russell Sarder<br />Chairman and CEO<br />NetCom Information Technology<br />
  2. 2. Simplicity<br />Prioritize and exclude relentlessly to find your core message.<br />
  3. 3. Unexpectedness <br />For ideas to endure, generate interest and curiosity with unexpected information.<br />
  4. 4. Concreteness<br />To make ideas clear, explain them in terms of human actions and sensory information.<br />
  5. 5. Credibility<br />To build confidence, help people test your ideas for themselves.<br />
  6. 6. Emotions<br />To get people to care about your ideas, make them feel something.<br />
  7. 7. Stories<br />Tell stories that help your audience mentally rehearse for real experiences that might happen in the future.<br />
  8. 8. Russell Sarder<br />Chairman and CEO<br />NetCom Information Technology<br />Web: www.netcominfo.com<br />Blog: http://russellsarder.wordpress.com/<br />

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