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Developing Authentic Places:
     The Hipster Effect



 Max Reim – CNU 17 – Denver, CO – June 13, 2009
Selected Project
              Examples
    Downtown/Urban         Recreation-Based Villages
     Revitalizations       Pr...
Los Angeles     U.S.A.
   70%        61,000   mi 2
Re-examining the Last 50 Years of
         Development
Sense of Community




90+%                                   56% of U.S. market
New Residential Development in U.S.A   De...
What People Have Been
       Offered
What People Want
Sense of Community




        90+%                           56% of U.S. market
New Residential Development in U.S.A   De...
Demographic Mismatch?
Real-Time Update




The VIP’s            The Simplifiers
45 Million Americans




   Work at Home
      (at least part-time)
Social Networking


Monthly:             > 200 million   110 million
55 million visits    Active Users    Active Users
6 m...
Texting & Googling




                     # of Monthly
1992: 1st Text       Searches:
Message sent
                     ...
We are Living in Exponential Times

~ 4 exabytes (4.0x10^9) of Unique Information
will be Generated This Year




That is ...
How Are Companies
  Responding?
Hipsters Seeking
Quality & Contextual Mixed-Use Cores
Creating

Connections
Authenticity
Activated Streets
Great Gathering Spots
Social Eateries
Regional Flavors
Events & Everyday Rituals
Social & Frivolous Fun
Active & Healthy Living
Celebrating Nature & Outdoors
Sensible Mobility
Intercultural & Intergenerational
Arts & Culture




          Key ingredients of mixed use development
Entertainment & Social Nightlife
The Whole
is Greater Than the
       Sum of
      its Parts
A Case Study
Portland’s Pearl District
Organized Effort
Community Ownership
The Pearl By The Numbers
Population and Size
  • 1,113 residents on 300 acres

In the Ranks
  • Best Places to Retire, Mon...
Social Gathering                       Residential     Education




                        The Integrated
              ...
TLC  TM


Targeted Leasing
   & Casting
Repositioning & Rebranding
The LowCountry’s
Village Destination
TM
      Strategy: Targeted Leasing & Casting
Activated Mixed Use    Local and
Town Center            Regional Retailers

...
Ambassadors & Establishments
People          Concepts



Targeted Leasing & Casting
         (TLCTM)
                  Financial
Experience        Capa...
Progress Report
Public Spaces...Now
Community Drivers & Animation
• Cinco de Mayo
• Pickup soccer
• Weekly Farmer’s
 market
• Yoga at the River
 Retreat
• 3 o...
Charter School Twilight Run & Oyster Roast
        Expanded Farmer’s Market
Cinco de Mayo
Opening in Summer 2009 --- Great 3rd Places!

• Bistro by the top restaurant group in Beaufort
• Indoor/outdoor fitness co...
Developing Authentic Places:
     The Hipster Effect



 Max Reim – CNU 17 – Denver, CO – June 13, 2009
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Developing Authentic Place - Max Reim

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Developing Authentic Place - Max Reim

  1. 1. Developing Authentic Places: The Hipster Effect Max Reim – CNU 17 – Denver, CO – June 13, 2009
  2. 2. Selected Project Examples Downtown/Urban Recreation-Based Villages Revitalizations Presidio, San Francisco, CA Downtown Norfolk, VA The Great Park, Irvine, CA Downtown Rockford, IL Port McNicoll, ON Mueller, Austin, TX Les Arcs, France Downtown Newburgh, NY Sandestin, FL Downtown Boca, FL Snowmass, CO Toronto Waterfront, ON New Urbanist Communities College Towns & University Habersham, SC Districts East Garrison, CA FSU, Tallahassee, FL Hammonds Ferry, SC UCONN, Storrs, CT Ni Village, VA IUB, Bloomington, IN Festival, AZ IUPUI, Indianapolis, IN Prairie Crossing, IL McGill, Montreal, QC East Beach, VA University of Chicago, Hyde Park, IL
  3. 3. Los Angeles U.S.A. 70% 61,000 mi 2
  4. 4. Re-examining the Last 50 Years of Development
  5. 5. Sense of Community 90+% 56% of U.S. market New Residential Development in U.S.A Desire for Mixed-Use Neighbourhoods
  6. 6. What People Have Been Offered
  7. 7. What People Want
  8. 8. Sense of Community 90+% 56% of U.S. market New Residential Development in U.S.A Desire for Mixed-Use Neighborhoods
  9. 9. Demographic Mismatch?
  10. 10. Real-Time Update The VIP’s The Simplifiers
  11. 11. 45 Million Americans Work at Home (at least part-time)
  12. 12. Social Networking Monthly: > 200 million 110 million 55 million visits Active Users Active Users 6 million visitors
  13. 13. Texting & Googling # of Monthly 1992: 1st Text Searches: Message sent 2006: 2.7 Billion Today: Total Daily 2008: 31 Billion Texts > World Population
  14. 14. We are Living in Exponential Times ~ 4 exabytes (4.0x10^9) of Unique Information will be Generated This Year That is More than the Previous 5,000 years
  15. 15. How Are Companies Responding?
  16. 16. Hipsters Seeking Quality & Contextual Mixed-Use Cores
  17. 17. Creating Connections
  18. 18. Authenticity
  19. 19. Activated Streets
  20. 20. Great Gathering Spots
  21. 21. Social Eateries
  22. 22. Regional Flavors
  23. 23. Events & Everyday Rituals
  24. 24. Social & Frivolous Fun
  25. 25. Active & Healthy Living
  26. 26. Celebrating Nature & Outdoors
  27. 27. Sensible Mobility
  28. 28. Intercultural & Intergenerational
  29. 29. Arts & Culture Key ingredients of mixed use development
  30. 30. Entertainment & Social Nightlife
  31. 31. The Whole is Greater Than the Sum of its Parts
  32. 32. A Case Study
  33. 33. Portland’s Pearl District
  34. 34. Organized Effort
  35. 35. Community Ownership
  36. 36. The Pearl By The Numbers Population and Size • 1,113 residents on 300 acres In the Ranks • Best Places to Retire, Money Magazine (2007) • America’s Best New Developments, Sierra Club (2005) • 10th Most Walkable Neighborhood in America, www.walkscore.com • 60 of the World’s Great Places, Project for Public Spaces Residential Real Estate • 2008 Median Home Price: $529,950 (91% higher than metro Portland)
  37. 37. Social Gathering Residential Education The Integrated Mixed-Use Ecosystem Commercial Creative Offices Civic, Arts & Culture Recreation Hotel & Hospitality
  38. 38. TLC TM Targeted Leasing & Casting
  39. 39. Repositioning & Rebranding
  40. 40. The LowCountry’s Village Destination
  41. 41. TM Strategy: Targeted Leasing & Casting Activated Mixed Use Local and Town Center Regional Retailers TM Local and Regional Local and Regional Restauranteurs & Grab & Go Treats Bar/Nightlife
  42. 42. Ambassadors & Establishments
  43. 43. People Concepts Targeted Leasing & Casting (TLCTM) Financial Experience Capacity
  44. 44. Progress Report
  45. 45. Public Spaces...Now
  46. 46. Community Drivers & Animation • Cinco de Mayo • Pickup soccer • Weekly Farmer’s market • Yoga at the River Retreat • 3 on 3 basketball • "Yappy" Hour • Charter School Twilight Run & Oyster Roast • Walking & Running Club
  47. 47. Charter School Twilight Run & Oyster Roast Expanded Farmer’s Market
  48. 48. Cinco de Mayo
  49. 49. Opening in Summer 2009 --- Great 3rd Places! • Bistro by the top restaurant group in Beaufort • Indoor/outdoor fitness concept by top training company in Beaufort • "M" home design and gift shop • English/American Pub • Smoke Shack • Pet daycare, grooming and retail shop by Beauforts #1 Pet Shop operator • Wine bar and experience • Italian Trattoria
  50. 50. Developing Authentic Places: The Hipster Effect Max Reim – CNU 17 – Denver, CO – June 13, 2009

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