The Customer Consideration Funnel
Driving high quality traffic to the
CTR, CPC, Impressions, Visits...
Behaviour Creating an optimal user journey
Bounce Rate, Content Category
Improve call to actions and an
intuitive purchase path
ARPB, CPA, Revenue...
Driving customer happiness and
Single Login / remembering
preferences / Single Customer View
Increasing LTV, give a reason for
for customers to be loyal
Repeat Purchase Rate, Multi-channel
Creating an environment where
advocates are naturally created
Social Sharing, MGM Conversion,
Website Analytics: Understanding The Prospect/Customer
What the data says How we spend our time
Breaking down the conversion function
Visits CVR Visits
We have removed bounced sessions from the analysis.
THIS IS NOT A TIME TO PULL OUT THE CHAMPAGNE AS CVR HAS
What did we just do - TrueCVR
Converting Users 9%
Converting Users 8%
This Year Last Year
Why Excel is awesome …
and why you shouldn’t be scared to dive
I’ve done this presentation before
See you in Temple Bar!
A forecast model for Startups and SMB’s