Creating A Successful Community


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Talk given to RM PLC -Creating A Successful Community

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  • Creating A Successful Community

    1. 1. How Can I Create A Successful Community?
    2. 2. Please understand that this is one view from one customer. These ideas are being given to RM for free. All we ask is that when using these ideas, please publicly credit with the following… “ We acknowledge the contribution of Russell Dyas from Limehurst High School” Slides & Notes Can Be Found At http:// Copyright 2007
    3. 3. How Can I Create A Successful Community?
    4. 4. <ul><li>You can’t. </li></ul><ul><li>You can only </li></ul><ul><li>Take part in the community. </li></ul><ul><li>Create a set of tools to facilitate the community. </li></ul>
    5. 5. We have a forum !!! <ul><li>A community is not </li></ul><ul><li>A forum </li></ul><ul><li>Video sharing site </li></ul><ul><li>Tagging </li></ul><ul><li>Digging </li></ul><ul><li>Blogging </li></ul><ul><li>Podcasting. </li></ul>
    6. 6. It is all of these and more. It is about your customers
    7. 7. Building A Community <ul><li>Give the customer the tools to communicate & promote. </li></ul><ul><li>Participate. </li></ul><ul><li>Let them create. </li></ul><ul><li>Make it easy. </li></ul>
    8. 8. Give them the tools to communicate & promote <ul><li>If you have a forum, use it. </li></ul><ul><li>Make it easy for customers. </li></ul><ul><li>Allow customers to show what is useful. </li></ul><ul><li>Links to other sites such as Digg It,, TES. </li></ul><ul><li>Output the content into different formats. </li></ul>
    9. 9. Participate <ul><li>Staff need to be able to communicate with the community. </li></ul><ul><li>Don’t be reactive, be proactive. </li></ul><ul><li>Don’t try to hide away from bad press </li></ul><ul><li>Respond because you need to be SEEN to be doing something. </li></ul>
    10. 10. Let them create… <ul><li>Video </li></ul><ul><li>Audio </li></ul><ul><li>Text </li></ul><ul><li>Software </li></ul><ul><li>People come for the forums but stay for the video. </li></ul>
    11. 11. Typical User Experience
    12. 12. What The User Experience Could Be
    13. 13. Give Me Ideas… Digg It Link Save As Post In Forum Tag It
    14. 14. Give Me Ideas… <ul><li>Customers could add your news content to “social news sites” such as the Digg It website. </li></ul><ul><li>You could partner up with other sites such as TES or </li></ul>Digg It Link Save As <ul><li>Would give the user the option to save content into word, pdf or text files. </li></ul><ul><li>If you make content exportable and original then the users will come back. </li></ul>
    15. 15. Give Me Ideas… <ul><li>Automatically enters details into the ‘New Topic’ form for quick submission. </li></ul><ul><li>Customer’s message appears in a special section of the forum. </li></ul>Post In Forum <ul><li>Users should be allowed to tag every article and content item on the RM website with keywords. </li></ul><ul><li>These could be used in many ways, i.e. Searching or tag clouds. </li></ul>Tag It
    16. 16. Give Me Ideas... <ul><li>Expand RSS to include every part/section. </li></ul><ul><li>What’s ‘hot’, using recently popular tags. </li></ul><ul><li>Have ‘Digg It’ style voting on items. </li></ul><ul><li>Ease users in. </li></ul><ul><li>One Login for all RM websites. </li></ul><ul><li>Improve forums by allowing users to display all posts from the last 24 hours and e-mail messages when you get a new PM. </li></ul>
    17. 17. User Generated Content <ul><li>Videos, audio, text. </li></ul><ul><li>Could be a “how to” or how they use an RM product. </li></ul><ul><li>Make the community provide added value to other RM customers. </li></ul><ul><li>Must not need manual intervention for items to appear. </li></ul><ul><li>Examples are You Tube and Studio Dell. </li></ul>
    18. 18. Any Questions? Slides & notes can be found at http:// Copyright 2007