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ABM LOYALTY PLATFORM

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ABM Loyalty - is a comprehensive suite of IT solutions and professional services, which helps build and manage loyalty programs, create rich consumer experiences and personalized interactions across multiple touch points, automate marketing processes, analyze customer and marketing data and finally, boost profits.

Processing:
Bonus processing based on payment system architecture. Processing guarantees safe and fast transaction running:
- bonus/cashback processing;
- e-currency processing.

Financial and legal framework:
- creating various types of programs: programs for retail and online shops, coalition loyalty program, banking loyalty program.

Tools for your clients - omni chanel ID, create Omni channel marketing campaign and offers:
- plastic cards, payment cards together with bonus processing or e-currency allows to reward your customers with real money or bonus (debit, credit, prepaid card as a tool);
- mobile application kit - iOS, Android. Your customer’s mobile wallet (balance, purchase history) special offers, coupons, promo codes, gifts.
Option to add bank cards (MasterPass) and use them for purchases in your retail points. When preparing proposal we take into account the trade segment - product retail (shopping basket formation on the basis of prior purchases), fuel retail (remote refill), HORECA segment (preorders).

Cloud CRM:
- access from any device and any place to monitor your program efficiency, analyzing data about your customers (collect and process customer data, create groups, RFM-analysis, cluster and ABC/XYZ or SKU analysis), multi marketing tools (create marketing campaigns on other levels from custemer - marketing or prushases. Get analyzing data about your marketing compain), communications (email, SMS, push);

REST FULL API:
Integration with third party services: app download metrics;

Provided program support, consultations and tech support during all life cycle!

Published in: Retail
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ABM LOYALTY PLATFORM

  1. 1. 1© 2017 Loyalty Management Systems LOYALTY PLATFORM • Retail •   HoReCa •   Gas station •   Online stores •   Individual solutions
  2. 2. 2© 2017 ABM Cloud Know the customers in person and fulfill their desires Automated Platform for managing the Loyalty Program of any level of complexity, which is designed for flexible management, data collecting and processing, launching the advertising campaigns, and preparing reports.
  3. 3. 3© 2017 ABM Cloud LAUNCHING LOYALTY PROGRAM IN RETAIL LOYALTY PROGRAM GOALS: •To identify client when shopping in store or online, registering on website.; •Collect and analyze customer data – purchases, orders, support requests, participation in special offers; •Segment customers depending on their consumer behavior; •Stay in real time with your client. Communicate directly; •Reward your clients depending on their consumer behavior; •Participate in surveys after purchase. Your client forgot his card. Does he become invisible? Every retailer faces this problem. EXPECTATIONS: •Make a good offer for visiting your chain; •Increase purchase frequency; •Increase average check; •Keep your customers; •Increase your customer base. INCREASING INCOME FROM CUSTOMERS INCREASING INCOME FROM MANUFACTURERS AND DISTRIBUTORS INCREASING INCOME FROM CROSS- BRAND MARKETING CAMPAIGNS EXPECTATIONS AND GOALS
  4. 4. 4© 2017 ABM Cloud WE OFFER: LOYALTY PLATFORM PROCESSING MANAGING LOYALTY PARTICIPANTS TOOLS OPEN SOURCE API CRM panel for merchant or sales point support panel omni USER ID mobile app POS integration accounting system integration web integration mobile app integration self-service terminal Single ID – phone number. All other data is linked to it. Mobile app that allows interaction with client. Registration, balance, promo-codes, purchase history, gift certificates. Identify clients in stores to reward them. Our modules allows flexible management of your program. Collect and analyze your customers data. Run campaigns and special offers. Reward clients for participation. Communicate and get instant feedback. Bonus processing -​ developed on payment system processing guaranties safe and fast transaction running. E-money processing, allows using innovative functionality – real money CashBack. LOYALTY PLATFORM CONSISTS OF COMPONENTS keys for user id: any type cards Discount module - has discount management rules for products and use with campaign management module
  5. 5. 5© 2017 ABM Cloud OMNI CHANNEL OMNI CHANNEL INTERACTION WITH CLIENTS POS software ACCOUNTING SYSTEM WEB STORE MOBILE APPLICATION Loyalty platform is a single entry point for collecting and processing data from various sources : • Maximum simplicity to participate in loyalty program for customers • Personal approach to every customer – you are going to recognize him wherever he may do his purchases • Single up to date database • Create Omni channel marketing campaign and offers Single-channelSingle-channel Multichannel Omni Channel
  6. 6. 6© 2017 ABM Cloud TOOLS Generate as many card numbers and promo-codes as you need; Loyalty bonus program ID; Identify which other campaigns and offers customer participates in; Our platform can work with any cards, applications and services Customer uses his phone and card number to register in program. Card number is only used to access to bonus wallet. CUSTOMER ID IS HIS PHONE NUMBER – THE ONE THAT IS ALWAYS WITH HIM Plastic cards with QR/BARCODE Mobile application Plastic card with QR/BARCODE Flexible tools to reward with bonuses: - stackable – after issuing; - functional – after activation. Using bonuses to pay for goods in retail or web stores; Website with purchase history in users account. or
  7. 7. 7© 2017 ABM Cloud MOBILE APPLICATION Flexible reward terms – change your clients attitude • Registration in loyalty program • Filling in personal profile • Bonus account and purchase history • ID to show in store • List of offers and campaigns • Promo-codes, coupons that are activated via app • QR scanner for HORECA segment • List of partners participating in loyalty program • Online help in Telegram chat • Mobile Gift certificates • Bind any bank card to your wallet • P2P transfers to bank card or phone number • Wallet with eMoney • Pay for goods and services just in two clicks • Pay by scanning QR-code on check or on package • Fast application for consumer credit • Online insurance Classical loyalty functionality: U-APP: - is included in monthly fee Additional financial services
  8. 8. 8© 2017 ABM Cloud HOW DOES IT WORK? Client receives card or downloads app HOW DOES IT WORK FOR CLIENT? Activates it and gets welcome- bonus: • Fills in paper form; • Fills form on a website; • Fills form in self-service terminal IBox; • Registers in mobile app. Instantly receives bonus. Can use bonuses to pay for goods. Receives personalized offers. Gets bonus from purchase while his card still inactive Scans code
  9. 9. 9© 2017 ABM Cloud • Participant’s E-wallet or bonus account; • Transaction history, filters; • Rewards from purchases in retail or online; • Reward history; • Expenses chart; • Personal notifications; • Coupons or codes activation. CUSTOMER’S PERSONAL ACCOUNT REGISTRATION, ACTIVATION AND PURCHASE PLANING OMNI CHANNEL CLIENTS MAY REGISTER ON WEBSITE TO PARTICIPATE IN PROGRAM
  10. 10. 10© 2017 ABM Cloud PROMO-CODES MODULE PROMO-CODES MODULE Create offers with promo-codes; Set up automatic delivery triggered by customer action: -Additional fixed bonus for purchase; -x2 or х3 bonus multiplication on next purchase; -Bonus for review; Create rewards from manufacturer. Client unpacks product, scans code inside and gets reward for this good.. Print out on check Or generate in mobile app
  11. 11. 11© 2017 ABM Cloud CLOUD U-CRM – KNOW YOUR CUSTOMERS TOOLS TO MANAGE YOUR PROGRAM CLOUD SYSTEM Partner chain in retail or services - Make account for every partner in CRM: manage profile of each point of sale, history, purchase history, loyalty program settings: reward amount, rules of rewarding, client statuses; Customers, participants - Collect and process customer data, create groups based on personal info, demographic, transactional or service attributes; Marketing tool - create marketing campaigns, temporary offers in POS software, mobile app, website, use mailing tools to notify your clients. Flexible settings – additional reward for action: purchase, time of purchase, purchase of certain product, activity in mobile app or on website; Mailing tool - e-mail, SMS or PUSH notification in participant’s personal account; Analytics - analyze all transactions, purchases with or without check, bonus rewards, personal or demographic customer data, RFM-analysis, cluster and ABC analysis; Settings and management - API settings, email template management, operations logs. Integration with third party services: app download metrics. Solution for any business type
  12. 12. 12© 2017 ABM Cloud PARTNERS |POINTS OF SALE MANAGING LOYALTY PROGRAM PROFILE logo • Create loyalty program profile; • Create points of sale and partners; • Create unique merchants’ bonus accounts; • Browsing issued bonuses • Browsing reports of campaigns and rewards; • settings: partner’s info, partner’s points of sale, points’ of sale contacts, API settings Permanent rewards setting
  13. 13. 13© 2017 ABM Cloud • Fixed percent; • Different statuses: standard, silver, gold; • Reward for check amount; • Reward for number of positions in check; • Reward for certain positions in check; • Increasing bonus for purchase activity; • Anti-fraud rules. PARTNERS |POINTS OF SALE PERMANENT REWARD SETTINGS Manage your points of sale in real time. Actual info of your reward wallet. Manage amount of reward for every point of sale. Individual API. logo CONDITIONS MAY DIFFER
  14. 14. 14© 2017 ABM Cloud • Segment your customer base; • Export in various formats; • Explore individual profiles; • Make groups by common features. PARTICIPANTS PARTICIPANTS | PERSONAL DATA Segment your clients by groups. Chose parameters to make personalized offers.
  15. 15. 15© 2017 ABM Cloud MANAGING DATA PERSONAL DATA: -geography; -age; -gender; -Marital status; -kids; -auto • Reports on every group; • Analysis by criteria. TRANSACTIONAL DATA: -By period; -On weekends; -On weekdays; -Purchases in current month; -No purchases in current month. SEGMENT BY MOBILE PLATFORM -iOS; -Android; -other PARTICIPANTS | GROUPS TERMS MAY DIFFER SEGMENT BY EVENTS -birthdays in current month; -birthdays in current week; -birthdays next week;
  16. 16. 16© 2017 ABM Cloud • Pick type of cards; • Generate cards; • Cards anti-fraud statistics. PARTICIPANTS PARTICIPANTS | MANAGING CARDS Tool to work with participants’ cards. Current info about cards and bonus amounts.
  17. 17. 17© 2017 ABM Cloud • Detailed info about every check; • Complete history of purchases; • RFM mark of customer; • Personal data; • Turns to customer support; • Social accounts. PARTICIPANTS PARTICIPANT’S PROFILE Participant's account contains detailed picture of you customer. Personal data, transactions history, amount of bonuses, RFM activity.
  18. 18. 18© 2017 ABM Cloud • Manage marketing campaigns, you can run several parallel campaigns; • Apply different rules to different customer groups in one campaign; • Campaigns where you need them: POS software, mobile app, website; • Reward settings for customer activity on website; • Keep customers informed using mailing tools; • Additional rewards for actions: purchases of certain goods and on certain amount, activity in mobile app and on a website. MARKETING MARKETING CAMPAIGNS Campaigns may be used for informing customers on website, emails or SMS/PUSH, or for rewarding depending on their purchase activity. offer offer offer offer offer offer offer
  19. 19. 19© 2017 ABM Cloud MARKETING ONE TIME OFFERS offer offer offer offer offer offer offer • Pick a group of customers • Fill in information for publication: •website; •Mobile app; •newspaper; •banners. • Create marketing action and reward for them: •voting; •subscription; •review. • Create customer reward: •Number of positions in check; •Check amount; •Certain positions in check; Create one time offers with time limit for all customers or selected groups. Launch personalized bonus rewards.
  20. 20. 20© 2017 ABM Cloud MARKETING ONE TIME PRODUCT OFFER • Configure bonus reward for specific products or categories; • Use configurations in one time offers; • Limit offer by days or hours (hot hours) • Reward terms: •Product value is greater then X; •Number of products in check is greater then X; •On every X position; Create one time offers with time limit for all customers or selected groups. Launch personalized bonus rewards.
  21. 21. 21© 2017 ABM Cloud MARKETING OFFERS REPORT Create one time offers with time limit for all customers or selected groups. Launch personalized bonus rewards. • Statistics and offer metrics; • Filters: by day, point of sale and other; • Use parameters: coverage, purchases, bonus issues; • Growing result, comparison in graph; • Reports export to excel.
  22. 22. 22© 2017 ABM Cloud MARKETING EVENTS CALENDAR Calendar allows to visualize all events and effectively plan your campaigns. • Visualization of all events and offers; • Filter by period; • Filter by name of event;
  23. 23. 23© 2017 ABM Cloud • Send notifications on partner’s demand; • Targeted e-mail notifications; • Automatic mailing (birthday, New Year) • Notifications to certain groups; • Managing mailing templates; • Providing reports; MARKETING MARKETING: EMAIL CAMPAINS offer Create notification to certain customer groups, attach special offers, decide when to send. Get reports about notifications delivery.
  24. 24. 24© 2017 ABM Cloud • Event binding; • Work with customer groups; • Send depending on personal data; • Send depending on purchase activity. MARKETING MARKETING: SMS / PUSH notifications Notify your clients with SMS / PUSH about new offers, goods and campaigns.
  25. 25. 25© 2017 ABM Cloud • Track sales volume (hours, days, weeks, months); • Track bonus issue; • Customers demographic data - gender, age, geography; • Number of participants, involvement; • Full reports. ANALYTICS REPORTS REPORT EXPORT
  26. 26. 26© 2017 ABM Cloud • RFM metrics: •Recency, •Frequency, •Monetary; • Group clients by RFM metrics; •Novices •Perspective clients •Unperceptive clients •… • Save groups. ANALYTICS RFM ANALYSIS RFM analysis – strong marketing tool, allows to have a clear picture of all customers and use it to create specific offers and campaigns. REPORT EXPORT
  27. 27. 27© 2017 ABM Cloud • Analyze sales; • View groups; • Work with groups; • Make reports. ANALYTICS CLASTER ANALYSIS Transaction data and participants personal info. Real time transaction analysis. Creating customer groups for specific offers and campaigns. REPORT EXPORT
  28. 28. 28© 2017 ABM Cloud • Analyze and compare products demand; • Form groups of products for analysis; • Filter products; • Quantity From - To • Number of checks From • Average number of checks per person From - To • Average check sum • Pick the period to analyze PRODUCT ANALYSIS PRODUCT ANALYSIS Product analysis allows to have a clear picture of demand on certain product in a certain store in a certain time. It allows to compare goods’ demand. REPORT EXPORT
  29. 29. 29© 2017 ABM Cloud • Classify products by Pareto law 20 % of goods make 80 % profit; • Pick your own percentage; • Pick period to analyze; • Filter by trade points; • options: • Sales volume of specific good; • % from total volume of sales; • category (А, В, С) ABC ANALYSIS ABC analysis ABC analysis allows to monitor which products are in bigger demand, to effectively manage your sails, product residues and supplies. EXPORT REPORTS
  30. 30. 30© 2017 ABM Cloud REPORTS DIFERENT REPORT TYPES Create behavior groups and have reports on them Segment groups by personal info REPORT EXPORT
  31. 31. 31© 2017 ABM Cloud RU +7 (495) 204-15-09 UA +380 (44) 207-39-55 KZ +7 (727) 311-03-51 PL +48 (22) 206-21-05 www.abmcloud.com www.tms.abmcloud.com www.retail.abmcloud.com sales@abmcloud.com Contact UsContact Us

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