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ERPNext Open Day
July 2013
Rushabh Mehta
Months Highlights
• Big Release Day
• 1200 Site Visitors
• 100s of Issues
• Dozens of Email Replies!
5th Year Anniversary
• Product Focus
• Tons of Features
• Refinement of
Culture
• Revenues not too
great!
Products
+
Servic...
Got Compared to OpenERP
Thanks Tom!
Growth Hacking
Who, where is the customer?
What are they looking for?
Do they get it?
Customer
Who is the customer?
Fragmented Audience - worldwide!
Which countries do they come from?
Who is the customer?
How do they come?
Search
Word of mouth
Ads (?)
What are they looking for?
Brand!
what are the keywords?
Open Source
What are they looking for?
80,000 people want to see a demo!
Observations
• Users come from all over the world.
• Most users quickly want to evaluate the
product by looking at a demo....
Plan
• Improve the demo make it the highlight
of the home page.
• Localize the product even more.
• More tools for partner...
Thanks!
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Summary for July 2013 and plans for growth hacking.

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ERPNext Open Day July 2013

  1. 1. ERPNext Open Day July 2013 Rushabh Mehta
  2. 2. Months Highlights • Big Release Day • 1200 Site Visitors • 100s of Issues • Dozens of Email Replies!
  3. 3. 5th Year Anniversary • Product Focus • Tons of Features • Refinement of Culture • Revenues not too great! Products + Services ERPNext Only product!
  4. 4. Got Compared to OpenERP Thanks Tom!
  5. 5. Growth Hacking Who, where is the customer? What are they looking for? Do they get it? Customer
  6. 6. Who is the customer? Fragmented Audience - worldwide! Which countries do they come from?
  7. 7. Who is the customer? How do they come? Search Word of mouth Ads (?)
  8. 8. What are they looking for? Brand! what are the keywords? Open Source
  9. 9. What are they looking for? 80,000 people want to see a demo!
  10. 10. Observations • Users come from all over the world. • Most users quickly want to evaluate the product by looking at a demo. • ERPNext is slowly building a brand following (blogs + newsletters). • Open Source is attracting thousands of visitors (users, developer, partners)
  11. 11. Plan • Improve the demo make it the highlight of the home page. • Localize the product even more. • More tools for partners / developers. • Digital Products (Virtual Images, PDF docs)
  12. 12. Thanks!

Summary for July 2013 and plans for growth hacking.

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