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Part One: Meet Social Media
Part One: Meet Social Media
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Part One: Meet Social Media
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Part One: Meet Social Media
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                                                           Program Area 3
  Program Area 1




                              Program Area 2
                   Online                      Skill                        In-Depth
                   Webinars                    Building                     Technical
                                               Workshops                    Assistance
Section One: What is Social Media?
Part One: Meet Social Media
Why Social Media?




                                Social
                              Networking



                    Social             Social
                   Marketing          Learning
Part One: Meet Social Media
What social media tools do you use?




              Source: "Using Social Media to meet nonprofit goals: the results of the survey”, Idealware, Feb. 2010
Part One: Meet Social Media
Are you overwhelmed?




                              Conversation Prism 1.0 b d solis
Part One: Meet Social Media
Social Media Characteristics



                              Conversation



               Community                     Participation




                     Connectedness      Openness

                                               Source: “What is Social Media?” ICrossing
Part One: Meet Social Media
Social Media ≠ Advertising




                              photo by truthout.org, flickr
Part One: Meet Social Media
Social Media = Relationships




                               photo by Adam Foster | Codefor, flickr
Part One: Meet Social Media
Conversation Prism




                              Conversation Prism of Flickr by b d solis
Section Two: Strategy Matters
Part One: Meet Social Media
Building a Social Media Strategy
Part One: Meet Social Media
Components of a Social Media Strategy


                              Goals

                  Content             Audience




                   Tactics            Message

                              Tools
Part One: Meet Social Media
SM Strategy: Goals


Key Question: What do
you hope to accomplish?              >>   Goals
                                     >>   Audience
Example Goals:                       >>   Message
     • Increase brand awareness      >>   Tools
     • Improve communication         >>   Tactics
       with key stakeholders         >>   Content
     • Enhance fundraising efforts
Part One: Meet Social Media
SM Strategy: Audience


Key Question: Who are you
trying to reach?              >>   Goals
                              >>   Audience
Example Audiences:            >>   Message
     • Existing donors        >>   Tools
     • Families with young    >>   Tactics
       children               >>   Content
     • Specific demographic
       groups
Part One: Meet Social Media
SM Strategy: Message


Key Question: How do you
describe your organization     >>   Goals
(in 120 characters or less)?   >>   Audience
                               >>   Message
                               >>   Tools
                               >>   Tactics
                               >>   Content
Part One: Meet Social Media
Can you tweet your message?
Part One: Meet Social Media
SM Strategy: Tools


Key Question: What tools
will help us achieve our      >>   Goals
goals and align with our      >>   Audience
target audience?              >>   Message
                              >>   Tools
                              >>   Tactics
                              >>   Content
Part One: Meet Social Media
Scale tools to your audience
Part One: Meet Social Media
SM Strategy: Tactics


Key Question: What
individual actions do you        >>   Goals
need to take to accomplish       >>   Audience
your goals?                      >>   Message
                                 >>   Tools
Examples:                        >>   Tactics
                                 >>   Content
     • Ask questions on your
       Facebook page
     • Create a custom Twitter
       background
Part One: Meet Social Media
Local Flavor
Part One: Meet Social Media
Custom Twitter Background
Part One: Meet Social Media
SM Strategy: Content


Key Question: What kinds
of information should we       >>   Goals
share?                         >>   Audience
                               >>   Message
Example Content:               >>   Tools
     • Events                  >>   Tactics
     • Celebrate success       >>   Content
     • Photos, videos, links
Part One: Meet Social Media
Local Flavor
Part One: Meet Social Media
We (all) are here




                              Photo by David Armano
Section Three: Tips to consider
Part One: Meet Social Media
Overcome your fears




                              Photo by Intersection Consulting
Part One: Meet Social Media
Be disciplined




                              Screenshot: Beth’s Blog
Part One: Meet Social Media
Be Ready to Respond




                              Image: Jeremiah Owyang-Flickr
Part Four: Tips to Consider
      Consider your employee usage policy




Resource: Policy Tool                       Photo by Intersection Consulting
Part One: Meet Social Media
Understand your audience




                              Photo by David Armano
Part One: Meet Social Media
Crowdsourcing


Crowdsourcing is "taking tasks
traditionally performed by an
employee or contractor, and
outsourcing them to a group of
people or community, through
an 'open call' to a large group of
people (a crowd) asking for
contributions”
Part One: Meet Social Media
Think about smiles


Social Media can help you      "Smiles lead to conversations,
build meaningful connections      conversations lead to
                                  engagement, and that
to the supporters of your           eventually leads to
organization                     selections and referrals"

                               Eric Weaver on Pemco Insurance
Part One: Meet Social Media
Get Connected


web:                 www.engagesd.org
                     rurallearningcenter.org
facebook:            www.facebook.com/engagesd
delicious:           http://delicious.com/RuralLearningCenter
twitter:             @RuralLearning
Part One: Meet Social Media
Thanks for joining us!




 Contact Lindsey:                          Contact Mike:
 Lindsey Karlson                           Mike Knutson
 Lindsey.Karlson@RuralLearningCenter.org   Mike.Knutson@RuralLearningCenter.org
 605-772-5153                              605-772-5153
 www.engagesd.org                          www.engagesd.org

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Engage:SD, Part One-Meet Social Media

  • 1. Part One: Meet Social Media
  • 2. Part One: Meet Social Media Engage:SD Sponsor
  • 3. Part One: Meet Social Media Brought to you by...
  • 4. Part One: Meet Social Media What is Engage:SD? Program Area 3 Program Area 1 Program Area 2 Online Skill In-Depth Webinars Building Technical Workshops Assistance
  • 5. Section One: What is Social Media?
  • 6. Part One: Meet Social Media Why Social Media? Social Networking Social Social Marketing Learning
  • 7. Part One: Meet Social Media What social media tools do you use? Source: "Using Social Media to meet nonprofit goals: the results of the survey”, Idealware, Feb. 2010
  • 8. Part One: Meet Social Media Are you overwhelmed? Conversation Prism 1.0 b d solis
  • 9. Part One: Meet Social Media Social Media Characteristics Conversation Community Participation Connectedness Openness Source: “What is Social Media?” ICrossing
  • 10. Part One: Meet Social Media Social Media ≠ Advertising photo by truthout.org, flickr
  • 11. Part One: Meet Social Media Social Media = Relationships photo by Adam Foster | Codefor, flickr
  • 12. Part One: Meet Social Media Conversation Prism Conversation Prism of Flickr by b d solis
  • 14. Part One: Meet Social Media Building a Social Media Strategy
  • 15. Part One: Meet Social Media Components of a Social Media Strategy Goals Content Audience Tactics Message Tools
  • 16. Part One: Meet Social Media SM Strategy: Goals Key Question: What do you hope to accomplish? >> Goals >> Audience Example Goals: >> Message • Increase brand awareness >> Tools • Improve communication >> Tactics with key stakeholders >> Content • Enhance fundraising efforts
  • 17. Part One: Meet Social Media SM Strategy: Audience Key Question: Who are you trying to reach? >> Goals >> Audience Example Audiences: >> Message • Existing donors >> Tools • Families with young >> Tactics children >> Content • Specific demographic groups
  • 18. Part One: Meet Social Media SM Strategy: Message Key Question: How do you describe your organization >> Goals (in 120 characters or less)? >> Audience >> Message >> Tools >> Tactics >> Content
  • 19. Part One: Meet Social Media Can you tweet your message?
  • 20. Part One: Meet Social Media SM Strategy: Tools Key Question: What tools will help us achieve our >> Goals goals and align with our >> Audience target audience? >> Message >> Tools >> Tactics >> Content
  • 21. Part One: Meet Social Media Scale tools to your audience
  • 22. Part One: Meet Social Media SM Strategy: Tactics Key Question: What individual actions do you >> Goals need to take to accomplish >> Audience your goals? >> Message >> Tools Examples: >> Tactics >> Content • Ask questions on your Facebook page • Create a custom Twitter background
  • 23. Part One: Meet Social Media Local Flavor
  • 24. Part One: Meet Social Media Custom Twitter Background
  • 25. Part One: Meet Social Media SM Strategy: Content Key Question: What kinds of information should we >> Goals share? >> Audience >> Message Example Content: >> Tools • Events >> Tactics • Celebrate success >> Content • Photos, videos, links
  • 26. Part One: Meet Social Media Local Flavor
  • 27. Part One: Meet Social Media We (all) are here Photo by David Armano
  • 28. Section Three: Tips to consider
  • 29. Part One: Meet Social Media Overcome your fears Photo by Intersection Consulting
  • 30. Part One: Meet Social Media Be disciplined Screenshot: Beth’s Blog
  • 31. Part One: Meet Social Media Be Ready to Respond Image: Jeremiah Owyang-Flickr
  • 32. Part Four: Tips to Consider Consider your employee usage policy Resource: Policy Tool Photo by Intersection Consulting
  • 33. Part One: Meet Social Media Understand your audience Photo by David Armano
  • 34. Part One: Meet Social Media Crowdsourcing Crowdsourcing is "taking tasks traditionally performed by an employee or contractor, and outsourcing them to a group of people or community, through an 'open call' to a large group of people (a crowd) asking for contributions”
  • 35. Part One: Meet Social Media Think about smiles Social Media can help you "Smiles lead to conversations, build meaningful connections conversations lead to engagement, and that to the supporters of your eventually leads to organization selections and referrals" Eric Weaver on Pemco Insurance
  • 36. Part One: Meet Social Media Get Connected web: www.engagesd.org rurallearningcenter.org facebook: www.facebook.com/engagesd delicious: http://delicious.com/RuralLearningCenter twitter: @RuralLearning
  • 37. Part One: Meet Social Media Thanks for joining us! Contact Lindsey: Contact Mike: Lindsey Karlson Mike Knutson Lindsey.Karlson@RuralLearningCenter.org Mike.Knutson@RuralLearningCenter.org 605-772-5153 605-772-5153 www.engagesd.org www.engagesd.org