4. Part One: Meet Social Media
What is Engage:SD?
Program Area 3
Program Area 1
Program Area 2
Online Skill In-Depth
Webinars Building Technical
Workshops Assistance
6. Part One: Meet Social Media
Why Social Media?
Social
Networking
Social Social
Marketing Learning
7. Part One: Meet Social Media
What social media tools do you use?
Source: "Using Social Media to meet nonprofit goals: the results of the survey”, Idealware, Feb. 2010
8. Part One: Meet Social Media
Are you overwhelmed?
Conversation Prism 1.0 b d solis
9. Part One: Meet Social Media
Social Media Characteristics
Conversation
Community Participation
Connectedness Openness
Source: “What is Social Media?” ICrossing
10. Part One: Meet Social Media
Social Media ≠ Advertising
photo by truthout.org, flickr
11. Part One: Meet Social Media
Social Media = Relationships
photo by Adam Foster | Codefor, flickr
12. Part One: Meet Social Media
Conversation Prism
Conversation Prism of Flickr by b d solis
14. Part One: Meet Social Media
Building a Social Media Strategy
15. Part One: Meet Social Media
Components of a Social Media Strategy
Goals
Content Audience
Tactics Message
Tools
16. Part One: Meet Social Media
SM Strategy: Goals
Key Question: What do
you hope to accomplish? >> Goals
>> Audience
Example Goals: >> Message
• Increase brand awareness >> Tools
• Improve communication >> Tactics
with key stakeholders >> Content
• Enhance fundraising efforts
17. Part One: Meet Social Media
SM Strategy: Audience
Key Question: Who are you
trying to reach? >> Goals
>> Audience
Example Audiences: >> Message
• Existing donors >> Tools
• Families with young >> Tactics
children >> Content
• Specific demographic
groups
18. Part One: Meet Social Media
SM Strategy: Message
Key Question: How do you
describe your organization >> Goals
(in 120 characters or less)? >> Audience
>> Message
>> Tools
>> Tactics
>> Content
20. Part One: Meet Social Media
SM Strategy: Tools
Key Question: What tools
will help us achieve our >> Goals
goals and align with our >> Audience
target audience? >> Message
>> Tools
>> Tactics
>> Content
21. Part One: Meet Social Media
Scale tools to your audience
22. Part One: Meet Social Media
SM Strategy: Tactics
Key Question: What
individual actions do you >> Goals
need to take to accomplish >> Audience
your goals? >> Message
>> Tools
Examples: >> Tactics
>> Content
• Ask questions on your
Facebook page
• Create a custom Twitter
background
25. Part One: Meet Social Media
SM Strategy: Content
Key Question: What kinds
of information should we >> Goals
share? >> Audience
>> Message
Example Content: >> Tools
• Events >> Tactics
• Celebrate success >> Content
• Photos, videos, links
29. Part One: Meet Social Media
Overcome your fears
Photo by Intersection Consulting
30. Part One: Meet Social Media
Be disciplined
Screenshot: Beth’s Blog
31. Part One: Meet Social Media
Be Ready to Respond
Image: Jeremiah Owyang-Flickr
32. Part Four: Tips to Consider
Consider your employee usage policy
Resource: Policy Tool Photo by Intersection Consulting
33. Part One: Meet Social Media
Understand your audience
Photo by David Armano
34. Part One: Meet Social Media
Crowdsourcing
Crowdsourcing is "taking tasks
traditionally performed by an
employee or contractor, and
outsourcing them to a group of
people or community, through
an 'open call' to a large group of
people (a crowd) asking for
contributions”
35. Part One: Meet Social Media
Think about smiles
Social Media can help you "Smiles lead to conversations,
build meaningful connections conversations lead to
engagement, and that
to the supporters of your eventually leads to
organization selections and referrals"
Eric Weaver on Pemco Insurance
36. Part One: Meet Social Media
Get Connected
web: www.engagesd.org
rurallearningcenter.org
facebook: www.facebook.com/engagesd
delicious: http://delicious.com/RuralLearningCenter
twitter: @RuralLearning
37. Part One: Meet Social Media
Thanks for joining us!
Contact Lindsey: Contact Mike:
Lindsey Karlson Mike Knutson
Lindsey.Karlson@RuralLearningCenter.org Mike.Knutson@RuralLearningCenter.org
605-772-5153 605-772-5153
www.engagesd.org www.engagesd.org