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The Silver Tsunami: Are We Prepared for a Senior Housing Population Boom in Rural America

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This presentation was given for a webinar from the Housing Assistance Council (HAC) on May 1, 2013. It is a look at rural demographics through the filter of seniors. Rural America is, on average, older than the rest of the country, and will continue to be so for the foreseeable future.

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The Silver Tsunami: Are We Prepared for a Senior Housing Population Boom in Rural America

  1. 1. A DEMOGRAPHIC SNAPSHOT OF RURAL SENIORSAND THEIR HOMESHousing Assistance CouncilAGING INRURALAMERICA010,000,00020,000,00030,000,00040,000,00050,000,00060,000,00070,000,00080,000,00090,000,000100,000,0001900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010 2020 2030 2040 2050PopulationAge65andOver
  2. 2. RURALSENIORSANDTHEIRHOMES0.00%5.00%10.00%15.00%20.00%25.00%1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010 2020 2030 2040 2050PercentAge65andOverU.S. Senior Population 1900 – 2050*THE WAVE IS COMINGU.S. Census Bureau, U.S. Department of Commerce. Projections of the Population by Age and Sex for the United States: 2010 to 2050.*population projection
  3. 3. RURALSENIORSANDTHEIRHOMES010,000,00020,000,00030,000,00040,000,00050,000,00060,000,00070,000,00080,000,00090,000,000100,000,0000.00%5.00%10.00%15.00%20.00%25.00%1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010 2020 2030 2040 2050PercentAge65andOverU.S. Senior Population 1900 – 2050*THE WAVE IS COMINGU.S. Census Bureau, U.S. Department of Commerce. Projections of the Population by Age and Sex for the United States: 2010 to 2050.*population projection
  4. 4. 4Rural & Small Town TractsRURALSENIORSANDTHEIRHOMES
  5. 5. THE DEMOGRAPHICS OF AGING IN RURAL AMERICA
  6. 6. 374035.53636.53737.53838.53939.54040.5U.S. Rural & Small TownMedianAgeMedian Age by Location, 20106RURALSENIORSANDTHEIRHOMESRURAL AMERICA IS OLDER THAN THE NATION AS A WHOLEHAC Tabulations of U.S. Census Bureau 2010 Census of Population and Housing.
  7. 7. 7RURALSENIORSANDTHEIRHOMES
  8. 8. 13.0%15.7%12.9%11.5%0.0%2.0%4.0%6.0%8.0%10.0%12.0%14.0%16.0%18.0%U.S. Rural & Small Town Suburban & Exurban UrbanPercentofthePopulationPopulation Age 65 or Over, 20108RURALSENIORSANDTHEIRHOMESHAC Tabulations of U.S. Census Bureau 2010 Census of Population and Housing.SENIORS ARE ALSO MORE PREVELANT IN RURAL AREAS
  9. 9. 9Rural andSmallTown, 21.0%SuburbanandExurban, 48.0%Urban, 30.9%Total Population by Residence, 2010Rural andSmallTown, 25.1%SuburbanandExurban, 47.4%Urban, 27.4%Senior Population by Residence, 2010RURALSENIORSANDTHEIRHOMESOVER ONE-QUARTER OF SENIORS LIVE IN RURAL AMERICA
  10. 10. 10RURALSENIORSANDTHEIRHOMES
  11. 11. 11RURALSENIORSANDTHEIRHOMESCounties% . Change in Senior Population-6.1 - -0.8-0.7 - -0.5-0.4 - 0.00.1 - 3.94.0 - 16.0
  12. 12. 12RURALSENIORSANDTHEIRHOMES
  13. 13. 13RURALSENIORSANDTHEIRHOMES
  14. 14. 0%10%20%30%40%50%60%70%80%90%100%U.S. Rural & Small TownAge of Senior Population, 2010age 85 and overage 75-84age 65-74age 60-64 (near senior)14RURALSENIORSANDTHEIRHOMESSENIORS ARE NOT A MONOLITHIC GROUPHAC Tabulations of U.S. Census Bureau 2010 Census of Population and Housing.
  15. 15. RURALSENIORSANDTHEIRHOUSING010,000,00020,000,00030,000,00040,000,00050,000,00060,000,00070,000,00080,000,00090,000,000100,000,0001900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010 2020 2030 2040 2050PopulationSenior Population by Age Group, 1900 – 2050*64 to 74 75 to 84 85 plusAND LIFE EXPECTANCIES WILL CONTINUE TO INCREASEU.S. Census Bureau, U.S. Department of Commerce. Projections of the Population by Age and Sex for the United States: 2010 to 2050.*population projection
  16. 16. 16RURALSENIORSANDTHEIRHOMES5 4 3 2 1 0 1 2 3 4 5Under 55 to 910 to 1415 to 1920 to 2425 to 2930 to 3435 to 3940 to 4445 to 4950 to 5455 to 5960 to 6465 to 6970 to 7475 to 7980 to 8485 PlusPercentAgeCategory Rural & Small Town Population by Age and Gender, 2010Percent Female Percent Male
  17. 17. 17RURALSENIORSANDTHEIRHOMES5 4 3 2 1 0 1 2 3 4 5Under 55 to 910 to 1415 to 1920 to 2425 to 2930 to 3435 to 3940 to 4445 to 4950 to 5455 to 5960 to 6465 to 6970 to 7475 to 7980 to 8485 PlusPercentAgeCategory Rural & Small Town Population by Age and Gender, 2010Percent Female Percent MaleHAC Tabulations of U.S. Census Bureau 2010 Census of Population and Housing.
  18. 18. 18RURALSENIORSANDTHEIRHOMES5 4 3 2 1 0 1 2 3 4 5Under 55 to 910 to 1415 to 1920 to 2425 to 2930 to 3435 to 3940 to 4445 to 4950 to 5455 to 5960 to 6465 to 6970 to 7475 to 7980 to 8485 PlusPercentAgeCategory Rural & Small Town Population by Age and Gender, 2010Percent Female Percent MaleHAC Tabulations of U.S. Census Bureau 2010 Census of Population and Housing.
  19. 19. 19RURALSENIORSANDTHEIRHOMES5 4 3 2 1 0 1 2 3 4 5Under 55 to 910 to 1415 to 1920 to 2425 to 2930 to 3435 to 3940 to 4445 to 4950 to 5455 to 5960 to 6465 to 6970 to 7475 to 7980 to 8485 PlusPercentAgeCategory Rural & Small Town Population by Age and Gender, 2010Percent Female Percent MaleHAC Tabulations of U.S. Census Bureau 2010 Census of Population and Housing.
  20. 20. 20RURALSENIORSANDTHEIRHOMESProduced by the Housing Assistance CouncilWashington, DCSource: HAC Tabulations of Census Bureau DataPopulation Loss 1980-2010LegendPopulation Loss1980-2010states
  21. 21. United States, Population Age 65and OverWhite notHispanic, 80.7%Minority, 19.3%Race & Ethnicity, 2010Rural & Small Town, PopulationAge 65 and OverWhite notHispanic, 89.0%Minority, 11.0%Race & Ethnicity, 2010RACE&ETHNICITY21RURALSENIORSANDTHEIRHOMESRURAL SENIORS ARE NOT AS RACIALLY DIVERSE AS THEIR URBAN &SUBURBAN COUNTERPARTS
  22. 22. 22RURALSENIORSANDTHEIRHOMESProduced by the Housing Assistance CouncilWashington, DCSource: HAC Tabulations of 2005-2009 AmeicanCommunity SurveyMinority Population Age 65 and Over, 2010LegendElderly African American >33.3%Elderly Asian > 33.3%Elderly Hispanic > 33.3%Elderly Native American > 33.3%states
  23. 23. SELECTED ECONOMIC CHARACTERISTICSPhoto courtesy of FAHE
  24. 24. $51,914$36,064$28,297$0$10,000$20,000$30,000$40,000$50,000$60,000U.S. U.S. Seniors Rural & Small Town SeniorsMedianIncomeMedian Income by Senior Status and Residence, 200924RURALSENIORSANDTHEIRHOMESMANY SENIORS HAVE VERY LOW INCOMESHAC Tabulations of U.S. Census Bureau 2006-2010 American Community Survey.
  25. 25. 2505101520253035196619671968196919701971197219731974197519761977197819791980198119821983198419851986198719881989199019911992199319941995199619971998199920002001200220032004200520062007200820092010PercentinPovertyPoverty By Age, 1966-2010Poverty Rate, All Ages Poverty Rate, Age 65 and OverRURALSENIORSANDTHEIRHOMESSIGNIFICANT GAINS HAVE BEEN MADE TO REDUCE POVERTY AMONGSENIORSHAC Tabulations of U.S. Census Bureau 2006-2010 American Community Survey.
  26. 26. 9.8%11.4%7.2%8.2%11.8%14.0%0.0%2.0%4.0%6.0%8.0%10.0%12.0%14.0%16.0%U.S. Rural & Small TownPercentinPovertySenior Poverty By Residence & Gender, 2010All Elderly Elderly Male Elderly Female26RURALSENIORSANDTHEIRHOMESPOVERTY RATES ARE STILL HIGHER AMONG RURAL SENIORSHAC Tabulations of U.S. Census Bureau 2006-2010 American Community Survey.
  27. 27. 27RURALSENIORSANDTHEIRHOMESLegendCountiesPercent Senior Poverty0.0 - 8.58.6 - 12.913.0 - 18.618.7 - 27.527.6 - 61.0Poverty, Persons Age 65 and Over, 2010
  28. 28. SELECTED HOUSING AND HOUSEHOLD CHARACTERISTICSPhoto by Ann Olson
  29. 29. 29OwnerOccupiedHousingRenterOccupiedSingleFamilyHousingRenterOccupiedMultifamilyHousingHousingWithServicesAssistedLivingLong TermCare FacilitySENIOR HOUSING CONTINUUMRURALSENIORSANDTHEIRHOMESLess Dependent More DependentA HEALTHY RANGE OF HOUSING OPTIONS IS VITAL FOR SENIORS’WELL BEING
  30. 30. 30OwnerOccupiedHousingLongTermCareFacilitySENIOR HOUSING CONTINUUMRURALSENIORSANDTHEIRHOMESLess Dependent More DependentSENIOR HOUSIG OPTIONS ARE LIMITED IN MANY RURALCOMMUNITIES
  31. 31. 0.0%5.0%10.0%15.0%20.0%25.0%30.0%U.S. Rural & Small TownPercentElderlyOccupiedHomesOccupied Housing Units – Householder Age 65or Older, 2010Senior-Occupied Homeowners Senior-Occupied Renters31RURALSENIORSANDTHEIRHOMESHAC Tabulations of U.S. Census Bureau 2006-2010 American Community Survey.
  32. 32. HOUSINGTENURE0%10%20%30%40%50%60%70%80%90%100%U.S. U.S. Senior Rural & Small Town SeniorElderlyOccupiedHousingUnitsHousing Tenure, Householder Age 65 or Older, 2009Renter OccupiedOwner-Occupied32RURALSENIORSANDTHEIRHOMESMOST RURAL SENIORS OWN THEIR HOMESHAC Tabulations of U.S. Census Bureau 2006-2010 American Community Survey.
  33. 33. HOUSINGTENURE33RURALSENIORSANDTHEIRHOMES0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%15 to 34 35 to 44 45 to 54 55 to 59 60 to 64 65 to 74 75 +HomeownershipRateAge GroupRural & Small Town Homeownership by Age and Mortgage Status, 2010With a Mortgage Without a MortgageAS RURAL HOMEOWNERS AGE THEY HAVE LESS MORTGAGE DEBTHAC Tabulations of U.S. Census Bureau 2006-2010 American Community Survey.
  34. 34. 34RURALSENIORSANDTHEIRHOMESManufactured Homes, 2010LegendCountiesPercent Manufactured Home0.0 - 6.06.1 - 12.712.8 - 20.220.3 - 29.629.7 - 56.1Manufactured Homes as a Percent of All Occupied Housing Units
  35. 35. 35RURALSENIORSANDTHEIRHOMES
  36. 36. Two or MorePersons, 73.4%OnePerson, 26.6%Household Size, Rural & Small Town, 2009Two or MorePersons, 55.4%OnePerson, 44.6%Household Size, Rural & Small Town, Householder Age65 or Over, 200936RURALSENIORSANDTHEIRHOMESMANY RURAL SENIORS LIVE ALONEHAC Tabulations of U.S. Census Bureau 2006-2010 American Community Survey.
  37. 37. HOUSINGAFFORDABILITYFOROLDERHOMEOWNERS28.3%60.0%0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%Owners RentersPercentCostBurdenedHousing Cost Burden, Householders Age 65 and Over byTenure, 201037RURALSENIORSANDTHEIRHOMESHOUSING AFFORDABILITY IS AN INCREASNG PROBLEM FOR MANYRURAL SENIORSHAC Tabulations of U.S. Census Bureau 2006-2010 American Community Survey.
  38. 38. VEHICLEAVAILABILITY8.9%12.5%0.0%2.0%4.0%6.0%8.0%10.0%12.0%14.0%All Households Senior HouseholdsPercentofHouseholdsWithNoVehicleHouseholdsNo Vehicle Available, 2010No Vehicle Available38RURALSENIORSANDTHEIRHOMESTRANSPORATION IS A CHALLENGE IN MANY RURAL COMMUNITIESHAC Tabulations of U.S. Census Bureau 2006-2010 American Community Survey.
  39. 39. HACRURALSENIORSANDTHEIRHOMES
  40. 40. RURALSENIORSANDTHEIIRHOUSING
  41. 41. SAVE THE DATE!On June 19, at 3:00 ET,HAC will host a webinarAging in Place: Home Repair for Rural Seniors.Topics will include the using the USDA Section 504grant program and leveraging weatherizationdollars for senior home repair.For information, visit www.ruralhome.org orcontact Janice Clark at Janice@ruralhome.org.RURALSENIORSANDTHEIRHOMES
  42. 42. www.ruralhome.orgHAC

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