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One’s position is only as strong as the information one uses to support it, no matter how worthwhile the endeavor. Making the case for housing assistance in rural America is no different. Understanding and presenting housing data effectively is a key element of advocating for families, seniors, and veterans in need. The ability to access and use data, such as the Census Bureau’s American Community Survey, is a powerful tool. This workshop will help familiarize participants with accessing data and will present ways data can be used to most effectively advocate for rural housing needs.