B7 business planning carol rodriguez - nalcab


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This workshop will cover the how to’s of business planning, along with the benefits, and examples of successful business plans for small and medium nonprofits. Presenters will share how their organizations use business planning to attract and retain competent staff, attract diverse funding sources, and deliver needed services to their communities.

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  • B7 business planning carol rodriguez - nalcab

    1. 1. Business Planning for Successful Nonprofits Presented by Carol Rodriguez, Program Director, NALCAB
    2. 2. Types of PlanningWhy Planning?Many different types of plans:• Long Range Planning- strong emphasis on established trends into the future, “linear model”, projects present into the future• Operational Planning- organizing all the tasks, actions, to carry out goals from strategic plan• Project Planning- specific task, shortened timeline; narrow focus, provides limited basis for long-term decisions; also action plan (i.e. fundraiser)
    3. 3. Focus for Today• Strategic Planning• Business Planning
    4. 4. Strategic Planning• Focuses on most critical issues of organization• Identifies high leverage directions that allow org to renew/reinvent itself, preserve viability and its competitive edge• Allows thinking of long-term responses to internal/external issues (changes in services, trends, politics, community needs)• Clarifies the organization’s core identity Citation: Institute of Cultural Affairs, 1991-2005
    5. 5. Strategic Planning• Future Oriented• Identifies strategies for success• Sets direction of the organization and improves long-term prospects to thrive and grow• Inclusive and participatory: board, staff, stakeholders
    6. 6. Strategic PlanElements of a Strategic Plan include:• Mission & Vision Statement• Environmental Scan/SWOT• Specific goals to be accomplished• Key action steps• Clear priorities and implementation plan
    7. 7. Business Planning• A detailed description of how an organization intends to produce, market and sell a product or service.• Whether housing, commercial or other enterprise, plan describes details of how you will operate and expand your business.• Goal may be: expand housing activities, commercial business venture to generate revenue, create business opportunities, strengthen/revitalize neighborhoods.
    8. 8. Business Planning• Who you are, what you do, how you will do it, your capacity to do it, what financial resources are necessary, how you will secure those resources.• Serves as a guide through start-up, establishes benchmarks to measure performance, importantly, helps attract financing by demonstrating feasibility and level of planning
    9. 9. Business Planning• First step in planning is establish goals to achieve with business• Goals come from Strategic Plan and are Mission based• Examples: Revenue Generation; Employment Creation; Neighborhood Development Strategy• Goals should be quantifiable, “Rehabilitate 50 single-family homes over 3 years”• Let’s refer to the handouts for plan components:
    10. 10. Business PlanningElements of a Business Plan:• Executive summary• Company and product description• Market description• Operations• Management and ownership• Financial information and timeline• Risks and mitigation
    11. 11. Contact Carol Rodriguez Program Director NALCABcrodriguez@nalcab.org 210/227-1010