Rmai4thawards

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4t RMAI awards list 2013

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Rmai4thawards

  1. 1. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications This is not an official release of RMAI, Information collected on Spot.
  2. 2. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Total No. of Entries : 123 Won : 78 Clients / Agencies participated : 33
  3. 3. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category XVII : Creative Awards for Radio Spots - Service AyurvetPashujagat Radio Program AYURVET LIMITED GOLD
  4. 4. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category XVII : Creative Awards for Innovative Communication Tools - Durables TATA MOTORS LTD Bronze COMMERCIAL VEHICLES RURAL INITIATIVE - PROJECT NEEV AIRTEL LAKSHYA Silver EVENT CRAFTER & AIRTEL RAJASTHAN MERA WALA TRACTOR Gold DUN & BRADSTREET INFORMATION SERVICS & ESCORTS LTD
  5. 5. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category XVII : Creative Awards for Best Short Film - Durables AB ROSHNI SE SEENCHO DESH KI BUNIYAD Gold HARIKRIT FILMS & ESCORTS LIMITED
  6. 6. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category XVII : Creative Awards for Best Poster / POP - Durables UDAAN Bronze FUTURE LEARNING & MSL GROUP CREATIVE +
  7. 7. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category XVI : Sports Initiatives - Durables MAHINDRA KHILADI NO. 1 Bronze RC&M & MAHINDRA & MAHINDRA FES
  8. 8. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category XV : New concepts in Agriculture and Dairy - Service Sustainable Integration of Livestock and Agriculture for Inclusive growth Gold AYURVET RESEARCH FOUNDATION
  9. 9. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category XV : New concepts in Agriculture and Dairy - Durables MAHINDRA SAMRIDDHI Silver RC&M & MAHINDRA & MAHINDRA FES AB KAAM JAISA TRACTOR WAISA Gold DUN & BRADSTREET INFORMATION SERVICES & ESCORTS LIMITED
  10. 10. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category XIV : Initiatives around woman, children and youth - Service 92.7 BIG FMS BIG DISHA Silver RELIANCE BROADCAST NETWORK LTD UDAAN Gold FUTURE LEARNING & MSL GROUP CREATIVE +
  11. 11. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category XIV : Initiatives around woman, children and youth - FMCG NIHAR SUNDAR SAKSHAM PARIVAR Silver RELIANCE BROADCAST NETWORK LTD & MARICO LTD
  12. 12. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category XIII : Low cost / Small budget initiatives / promotions - Service GRAM SAMVAD Silver ICICI BANK LTD AIRTEL LAKSHYA Gold Event Crafter &Airtel Rajasthan
  13. 13. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category XIII : Low cost / Small budget initiatives / promotions - FMCG BARBER CONTACT PROGRAM Silver IMPACT COMMUNICATIONS & SUPERMAX
  14. 14. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category XIII : Low cost / Small budget initiatives / promotions-Durables NOKIA NET KA GURU Bronze GROUP M DIALOGUE FACTORY & NOKIA INDIA KAUN JANTA HAIN SAB KUCH Silver IMPACT COMMUNICATIONS & NOKIA INDIA SALES PVT LTD STRENGTHENING BRAND PRESENCE Gold TATA STEEL LIMITED
  15. 15. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category XII : Social Developmental Health Initiatives - Service E-CHOUPAL RURAL HEALTH INITIATIVE Bronze ITC (ABD) PROJECT ASHA Silver MART & PEPSICO INDIA LTD PEHLA EK GHANTA Gold IMPACT COMMUNICATIONS & CHILD FUND INDIA
  16. 16. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category XII : Social Developmental Health Initiatives - FMCG DABUR SWASTHYA CHETNA ABHIYAAN Silver IMPACT COMMUNICATIONS & DABUR INDIA LTD
  17. 17. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category X : Use of Mobile Phones / Internet / Digital - Service KHUSSAALI KI GHADI Silver GROUP M DIALOGUE FACTORY & BIRLA SUN LIFE MUTUAL FUND ACTIVE WHEEL – MISSED CALL CAMPAIGN Gold OGILVY & HINDUSTAN UNILEVER LTD
  18. 18. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category X : Use of Mobile Phones / Internet / Digital - Durables RURAL MARKETING INITIATIVE Bronze ULTRATECH CEMENT LTD NOKIA NET KA GURU Silver GROUP M DIALOGUE FACTORY & NOKIA INDIA
  19. 19. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category IX : Best CSR by a Brand - Service Hygiene for human and udder health Bronze AYURVET LTD BADHTE KADAM Silver IMPACT COMMUNICATIONS & ABBOTT INDIA LTD AIRTEL GUDDI Gold EVENT CRAFTER & AIRTEL RAJASTHAN
  20. 20. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category IX : Best CSR by a Brand - Durables COMMERCIAL VEHICLES RURAL INITIATIVE - PROJECT NEEV Silver TATA MOTORS HUMRAKSHAK-INSURING INDIAN FARMERS Gold PUBLICIS COMMUNICATIONS PVT LTD & ESCORTS LTD
  21. 21. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category VIII : Best Channel Marketing / Retailer Loyal Scheme - Service TATA DOCOMO ACADEMY Silver EVENT CRAFTER & TATA TELESERVICES LTD
  22. 22. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category VIII : Best Channel Marketing / Retailer Loyal Scheme - FMCG DABUR HAFTA VASOOL Bronze IMPACT COMMUNICATIONS & DABUR INDIA LTD LAKSHYA Gold IMPACT COMMUNICATIONS & PERFETTI VAN MELLE INDIA PVT LTD
  23. 23. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category VIII : Best Channel Marketing / Retailer Loyal Scheme-Durables INNOVATIVE LOYALTY PROGRAMME IN STEEL ROOFING Bronze TATA STEEL LIMITED
  24. 24. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category VII : Best use of Sales Promotion - Service AIRTEL KE SANG BEHTAR ZINDAGI Silver EVENT CRAFTER & AIRTEL RAJASTHAN AIRTEL LAKSHYA Gold EVENT CRAFTER & AIRTEL RAJASTHAN
  25. 25. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category VII : Best use of Sales Promotion - Durables USE OF CONSUMER SCHEME TO ENHANCE SALES VOLUME Bronze TATA STEEL LIMITED RURAL MARKETING INITIATIVE Silver ULTRATECH CEMENT LTD
  26. 26. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category VI : Best use of Direct Marketing Door to Door / Mailer / One to One - Service IDEA MAYA BAZAAR Bronze IDEA CELLULAR LTD (AP CIRCLE) & RSR LEMON MEDIA PVT LTD SAY NO TO PLASTIC Gold ING LIFE INSURANCE
  27. 27. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category VI : Best use of Direct Marketing Door to Door / Mailer / One to One - FMCG BRU - SMALL TOWN CONTACT PROGRAMME Bronze OGILVY & HINDUSTAN UNILEVER LTD
  28. 28. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category VI : Best use of Direct Marketing Door to Door / Mailer / One to One - Durables M&M INTERNATIONAL DOOR DELIVERY Bronze RC&M & MAHINDRA & MAHINDRA FES
  29. 29. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category V : On ground / Event Marketing - Service 92.7 BIG FMS BIG DISHA Bronze RELIANCE BROADCAST NETWORK LTD FIRST AMONG EQUALS FOR ADVANCE COOK STOVE Silver JWT INDIA & ABT ASSOCIATES AIRTEL LAKSHYA Gold EVENT CRAFTER & AIRTEL RAJASTHAN
  30. 30. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category V : On ground / Event Marketing - FMCG TAAZA PEHCHAAN MANCH Bronze OGILVY & HINDUSTAN UNILEVER LTD OREO TOGETHERNESS MELA Silver CANDID MARKETING & MONDELEZ INTERNATIONAL DABUR SWASTHYA CHETNA ABHIYAAN Gold IMPACT COMMUNICATIONS & DABUR INDIA LTD
  31. 31. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category V : On ground / Event Marketing - Durables TATA GENUINE PARTS - SAHENSHA Bronze IMPACT COMMUNICATIONS & TATA MOTORS LIMITED EICHER CRICKET MAHASANGRAM Silver IMPACT COMMUNICATIONS & TAFE MOTORS AND TRACTORS LTD AB ROSHNI SE SEENCHO DESH KI BUNIYAD Gold DUN & BRADSTREET INFORMATION SERVICE & ESCORTS LIMITED
  32. 32. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category IV : Best use of traditional Congregation Mela/Fair/Haat – existing event by a Brand or Services - Service BIG MAGICS MELE KA BIG STAR Bronze RELIANCE BROADCAST NETWORK LTD MANDI SHIVRATRI Silver IMPACT COMMUNICATIONS CONDOM SOCIAL MARKETING Gold HINDUSTAN LATEX FAMILY PLANNING PROMOTION TRUST
  33. 33. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category IV : Best use of traditional Congregation Mela/Fair/Haat – existing event by a Brand or Services - FMCG SITARON KA MELA Bronze IMPACT COMMUNICATIONS & PROCTER & GAMBLE INDIA LTD KAUN BANEGA COLGATE CHAMPION Silver GROUP M DIALOGUE FACTORY & COLGATE-PALMOLIVE (INDIA) LTD
  34. 34. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category IV : Best use of traditional Congregation Mela/Fair/Haat – existing event by a Brand or Services - Durables ENHANCING BRAND SALIENCE THROUGH USE OF HAAT CAMPAIGN Bronze TATA STEEL LIMITED
  35. 35. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category III : Using never before used media – Innovative way of Communication - Service PROJECT SWASTHYA CHETNA Bronze OGILVY & HINDUSTAN UNILEVER LTD GOONJ - SOCIAL MEDIA FOR EVERYONE Silver GRAM VAANI COMMUNITY MEDIA PVT LTD CHAND MUBARAK Gold DBB MUDRA MAX & WESTERN UNION MONEY TRANSFER
  36. 36. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category III : Using never before used media – Innovative way of Communication - Durables ESTABLISHING CONNECT WITH THE TARGET CONSUMER Bronze TATA STEEL LIMITED MAHINDRA TECHNOLOGY MAHOTSAV Silver RC&M & MAHINDRA & MAHINDRA FES
  37. 37. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category II : Best integrated initiative using ATL/BTL - Service BIG MAGICS MELE KA BIG STAR Silver RELIANCE BROADCAST NETWORK LTD
  38. 38. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category II : Best integrated initiative using ATL/BTL - FMCG FUNDOOZ - NEW BRAND LAUNCH Silver IMPACT COMMUNICATIONS & DANONE FOODS & BEVERAGES INDIA PVT LTD OREO TOGETHERNESS MELA Gold CANDID MARKETING & MONDELEZ INTERNATIONAL
  39. 39. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category II : Best integrated initiative using ATL/BTL - Durables DEVELOPING RURAL MARKETS Bronze MART & J K LAKSHMI CEMENT LTD MAHINDRA KHILADI NO. 1 Silver RC&M & MAHINDRA & MAHINDRA FES MAHINDRA SAMRIDDHI INDIA AGRI AWARDS Gold RC&M & MAHINDRA & MAHINDRA FES
  40. 40. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category I : Best Long Term Rural Communication Initiative for more than two years - Service ArogyaParivar - A rural health initiative Bronze NOVARTIS INDIA LTD PEHLA EK GHANTA Silver IMPACT COMMUNICATIONS & CHILD FUND INDIA CHOUPAL HAAT Gold ITC (ABD)
  41. 41. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category I : Best Long Term Rural Communication Initiative for more than two years - FMCG PHAUNCH - RURAL INITIATIVE Silver IMPACT COMMUNICATIONS & CADBURY INDIA LTD LAKSHYA Gold IMPACT COMMUNICATIONS & PERFETTI VAN MELLE INDIA PVT LTD
  42. 42. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category I : Best Long Term Rural Communication Initiative for more than two years - Durables MAHINDRA SAMRIDDHI Bronze RC&M & MAHINDRA & MAHINDRA FES COMMERCIAL VEHICLES RURAL INITIATIVE - PROJECT NEEV Silver TATA MOTORS SHAPING LANDSCAPE OF STEEL ROOFING MARKET IN INDIA Gold TATA STEEL
  43. 43. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & CommunicationsThank you for your time

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