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Multiplex industry overview

Overview of multiplex industry

Multiplex industry overview

  1. 1. MULTIPLEX INDUSTRY OVERVIEW BY RUPESH SURADKAR SAGAR CHEDA SUKHWINDER KAUR KUHU PATHAK GEETIKA MAHAJAN
  2. 2. MULTIPLEX INDUSTRY OVERVIEW CINEMA INDUSTRY MARKET • NET WORTH 13800 CRORES • KEY SEGMENTS – SINGLE AND DOUBLE SCREEN CINEMAS AND MULTIPLEX • MULTIPLEX SEGMENT IS GROWING AND SINGLE SCREEN SEGMENT IS DECLINING • 1000 MOVIES CHURNED OUT EVERY YEAR • 3 BILLION TICKETS SOLD A YEAR
  3. 3. DRIVERS & CHALLENGES • SUPPLY SIDE – GROWTH IN THE FILM INDUSTRY , IMPROVING SUPPLY OF REAL ESTATE AND FAVOURABLE TAX EXEMPTIONS • DEMAND SIDE - FAVOURABLE DEMOGRAPHICS , RISING INCOME LEVELS AND WILLINGNESS OF PEOPLE TO SPEND ON RECREATION • CHALLENGES – UNCERTAINITY OVER ENTERTAINMENT TAX, SLOW DOWN IN ECONOMY, ALTERNATE ENTERTAINMENT AVENUES, DEVELOPMENT DELAYS AND PRIVACY
  4. 4. CHARACTERSTIC & TRENDS CHARACTERSTIC • SEASONALITY • REDUCING SHELL LIFE OF MOVIES • LOW SCREEN DENSITY • INCREASING AVERAGE TICKET PRICE TRENDS • PRODUCER BYPASSING DISTRIBUTERS • SHIFT TO DIGITAL CINEMA • ALTERNATE CONTENT IN MULTIPLEX • RETAIL PARTNERSHIPS • NEW FORMAT IN SINGLE SCREEN THEATER
  5. 5. COMPETITIONS • MULTIPLEX SEGMENT DOMINATED BY FIVE ORGANISED PLAYERS • MAJOR PLAYERS LIKE PVR, CINEMAX, INOX, ADLABS AND FAME • FIERCE COMPETITION
  6. 6. SWOT ANALYSIS STRENGTH • MULTIPLEX INDUSTRY IS ONE OF THE BOOMING SECTORS OF INDIA • SECOND LARGEST IN THE WORLD AND LARGEST IN TERMS OF FILMS PRODUCED AND TICKETS SOLD. • THE GROWING MIDDLE CLASS WITH HIGHER DISPOSABLE INCOME • CHANGE IN THE LIFESTYLE AND SPENDING PATTERNS OF THE INDIAN MASSES • TECHNOLOGICAL INNOVATIONS
  7. 7. WEAKNESS • BUSINESS FORTUNES DEPENDS ON THE SUCCESS OF THE FILMS THEY ARE SHOWING • RAPID DEVELOPMENT OF DIGITAL TECHNOLOGY LIKE BROADBAND AND NETWORKING SPACE • PIRACY • EXISTING COMPETITION
  8. 8. OPPORTUNITY • • • INCREASING NO OF GLOBAL INVESTORS IN THIS SECTOR TECHNOLOGICAL INNOVATIONS LIKE ANIMATIONS RISE IN THE VIEWERSHIP THREAT • PRIVACY • ALTERNATIVE SOURCE OF ENTERTAINMENT SUCH AS DTH, DVD CAN LEAD TO LOWER SALES • INCREASING COMPETITION WITH OTHER ENTERTAINMENT SECTOR LIKE IPL AFFECTS THE OCCUPANCY RATE IN THEATER
  9. 9. PORTER FIVE MODEL ANALYSIS Bargaining power of Supplier Threats of New Entrants Competitive rivalry in Industry Bargaining power of customers Threats of Substitutes
  10. 10. PEST ANALYSIS Political Analysis • Politically less sensitive area • Barriers in FDI • No clarity in terms of Govt. policy which is ambiguous in many places creating a big disconnect between the Govt. policies, infrastructure and planning. Economical analysis • The economic slowdown has great impact on the pockets of the customers • Economic slowdown is creating tough environment • First mover advantage creates barrier for new entrants
  11. 11. PEST ANALYSIS Socio- Cultural Analyis • It is very difficult to understand the preference of Hindi speaking masses which might be different from other classes like the English speaking class • The fact that Hindi speaking segment reach is more than 10 times the English segment reach but there is still a huge gap as the English segment get 70% revenue as compared to Hindi segment. Technological Analysis • The effect of IT industry is endless creating ever changing possibilities • Rapid innovations in the technological sector
  12. 12. PENETRATION OF MULTIPLEX
  13. 13. SERVICES PROVIDED MULTIPLEX PROVIDES THE USERS • ENTERTAINMENT RELETED INFORMATION • PRICING • AVAILIBILITY • RESERVATION FOR ITS TICKETS THEATER ENVIORNMENT • AUDITORIUM SEATING • RESTROOMS • PARKING AREAS FILM PRESENTATION • SOUND QUALITY • PICTURE QUALITY • VOLUME FOOD SERVICES • CLEANLINESS OF SNACK BAR • SELECTION OF CONCESSIONS • TASTE/TEMP OF FOOS ITEMS PERSONNEL • TICKET CASHIER • SNACK BAR ATTENDENT • HANDLING OF PROBLEMS
  14. 14. HISTORY OF INDIAN CINEMA Roadside Romeo Sheila theater PVR First 70mm Theater,Delhi First modern multiplex Delhi First Indian 3Danimations by YRF and Walt Disney 1961 Raja harishchandra 1997 2008 First Indian movie 1913 1931 1974 1998 Alam Ara First Indian sound Ek Anek Aur Anek Chota Chetan First Indian 3D Animation Movie on DD For Edu purpose
  15. 15. • Thank you

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