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B2C Appointment Setting Campaign


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At Bellcom Worldwide we have a history of producing extraordinary results and by doing so, addressed some of our clients most pressing business needs. Delivering sustainable results, which make a real difference to our clients' bottom line, is what we do best. Being easy to do business with and always delivering an honest and frank assessment of your project is what differentiates us from the competition.

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B2C Appointment Setting Campaign

  1. 1. www.bellcomworldwide.com0800 313 4648Business to CustomerRetail SectorQuick FactsBusiness to Customer Manufacturing and Retail SectorThe Client A leading manufacturer and retailerBellcom WorldwideClient Case StudyThe ChallengeOur client has been established for over 25 years. They are the number onemanufacturer, supplier and retailer of made-to-measure blinds to the domesticmarket in Scotland, where they currently employ over 150 people.Bellcom Worldwide was tasked with creating a bespoke service to support ourclient’s‘shop at home’facility, by making appointments for sales reps to visit andclose the sale.The SolutionThe operating model was based around an on-line booking system supplied byour client, which Bellcom Worldwide populated real-time to maximize the reps’availability but not to over commit appointment ratios to rep availability.Outbound calls to previous customers found that the average life span of mostblinds is approximately two years. Bellcom Worldwide then target previousclients who were nearing the end of their blind’s expectant life span.A free-flow script ensured Bellcom Worldwide operated compliantly and that ourteam pitched all of the relevant information to secure a good quality lead.Bellcom Worldwide supplied our client with in-depth reporting on all calloutcomes, conversion rates, agent performance and productivity.The ResultsWeekly revenue generation was just over £15k on averageTotal revenue generation over the first three months was almost £200,000The ChallengeIncrease leads and appointments forfield sales representatives.The JourneyA highly-efficient team of ten peoplewere put in place, dialling full-time onspecific market verticals, providingvaluable marketing intelligence.DiscoveryA recommendation through one ofour existing partners.The SolutionA proactive telemarketing solutionaimed at lead generation andappointment setting.ImplementationBellcom Worldwide provided atelemarketing solution, sourcing ofdata in specific verticals and targetingdecision makers within thoseverticals.ResultsAlmost £200,000 of revenuegenerated over the first three months.Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week10 Week11 Week122K4K6K8K10K12K14K16K18K20K0