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Speech by Rupa Shankar at Loyalty Summit on Feb 6, 2013.
“From Undecided to Sold! Transforming Online Retail Experiences”
Consumer commerce has changed radically over the past half century. Today, abundant supply is chasing relatively scarce demand, and new technologies have empowered individuals, giving rise to a new breed of consumer. "Consumer 3.0" is firmly in control of the shopping landscape.
Times of transformation create opportunities. Designing these new shopping experiences is not just about immediate sales but about creating opportunities to engage and facilitate impulse purchases, upsell, and cross-sell. The challenge is in constructing a seamless customer experience that is not just useful but “delightful”.
In this talk, you will learn about how the best brands are transforming online retail experience by creating customer “Wow”!