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  1. 1. Krishna & his strategies used in marketing particularly Sales Payal Datta Roll no:13 Pgdm - marketing
  2. 2. Universe <ul><li>Talking about Krishna would be endless </li></ul><ul><li>He is a University & a Universe in himself </li></ul><ul><li>Still I have found out little glimpses which are relevant to know him a little more. </li></ul>
  3. 3. introduction <ul><li>The research is a secondary, qualitative research </li></ul><ul><li>The hypothesis is to find if the 5000yrs old strategies used by Lord Krishna for warfare & running a kingdom is still applicable in the corporate world today. </li></ul>
  4. 4. Krishna <ul><li>Lord Krishna or Vishnu was born in Mathura, India & is famous all over the world. Also known for his Vision & strategies </li></ul><ul><li>He is famous for his strategies & his advices of warefare & running a kingdom </li></ul>
  5. 5. Krishna & his tools <ul><li>Shankh or the counch shell : </li></ul><ul><li>Signifies the important news should be communicated to all & no communication gap in the organization also advertising </li></ul><ul><li>Chakra: </li></ul><ul><li>Signifies that all the wastes should be cut off & optimum utilization of resources to be done. </li></ul><ul><li>Gada : </li></ul><ul><li>To defend oneself from competetors & knock ones down who breaks the laws </li></ul><ul><li>Padma or lotus : </li></ul><ul><li>Is the incentive & motivation given to the employee for his good work. </li></ul>
  6. 6. Literature Overview <ul><li>In Bhagvat Gita Arjuna wasn’t ready to fight so Krishna convinced him & Arjuna’s soul was rejuvinated </li></ul><ul><li>Similarly when product reaches its maturity or decline, should be rejuvinated to increase its sales . </li></ul><ul><li>Eg: Dabur , Lifebuoy & Frooti </li></ul>
  7. 7. contd1 <ul><li>Krishna also says don’t worry about fruits just work hard </li></ul><ul><li>Here one must know that if you prioritize things & work hard & smart, the fruits are obvious to come. </li></ul><ul><li>Its rightly said that “choose a job you love & you will never have to work a day in your life.” </li></ul><ul><li>Focus on the right products to increase its sales </li></ul>
  8. 8. contd2 <ul><li>As Krishna’s teachings are spread far & wide & everyone around the world knows him extremely well </li></ul><ul><li>Similarly the products should also be recognised well by all people even in the remotest villages, the penetration should be so good & should have attractive packaging,should be available & affordable. </li></ul><ul><li>Eg:Lifebuoy : is called Lal Wala Sabun , its recognised even by remotest villager well. </li></ul>
  9. 9. contd3 <ul><li>Krishna says “Atithi Devo Bhava” means guests are like Gods </li></ul><ul><li>Here guests are customers so its our prime duty to give them augmented products & also freebies for sales promotion & even after sale services like catering to guarantees & warranties </li></ul><ul><li>Narayan Murthy to this says one must under promise & over give to their customers </li></ul>
  10. 10. Scope of the project <ul><li>Practising managers don’t have time to read lenghty books like Bhagvat Gita & analyse hence the relevant articles give an insight to Krishna’s teachings & how it can be implemented in the organization. </li></ul>
  11. 11. Benefits to people <ul><li>Normal people just perform prayers & read the holy books just like that but referring these articles they would surely come to know how the strategies are still useful today in the modern world. </li></ul>
  12. 12. conclusion <ul><li>Thus we accept the hypotheses that the strategies used by Krishna 5000yrs before is still acceptable in the corporate world even today in the field of marketing especially “sales”. </li></ul>
  13. 13. thank you