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Independent Running Retailers Association Presentation

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This short presentation was given as part of the panel session on driving transactions via technology for the premier running store conference in Austin (see http://theirra.org/).

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Independent Running Retailers Association Presentation

  1. 1. Using Technology to Drive Transactions – The Cloud & Races bob.bickel@runsignup.com 609-410-5506 1
  2. 2. Background • Technology • BSEE Bucknell, MBA Finance Temple • Bluestone/HP • Application Servers • Advisor/Board Member • 3 at a time • 5 Successful, 1 Failure • Currently 2 VC backed, 1 Angle E-Commerce • RunSignUp 2010 • Running • 9:39 HS, 29:07 10K Bucknell • 2002 Local Running • Part time Volunteer HS XC/Track Coach • Trails • Race Director • Moorestown Running Company • RunSignUp 2010 2
  3. 3. Leverage Races to Drive Transactions • Awareness • Automated Running Calendar • Running Store Club Discount on RunSignUp races that turn it on • Race Coupons and Referral tracking for race registration in Store Email blasts • In store Race Registration Kiosk • Driving traffic to your stores • Coupons in Race Confirmations • Bib Pickup • Coupon Awards • Expanding from Product Sales into Running Services • Training Programs • Coaching Tools • Clinics • Race Management 3
  4. 4. Success Stories • Running Calendar • 900 Races • Self-Serve • Resource for Race Directors • Website Guide • Race Registration • FAQ • Training Programs • Partner with Races & Clubs 4
  5. 5. Success Stories • “Getting people in our doors is the biggest driver toward sales conversion, along with solid buy-in from sales associates in the knowledge that packet pickup attendees are easy sales for those who know how to ask the right questions. We did a pickup a few weeks ago before a cold snap, and asking every person picking up if they had the right winter gear to deal with a chilly race saw winter apparel disappearing off the racks.” 5
  6. 6. Race Director Meetings 6
  7. 7. Success Stories • Race Calendar highlighting Their Events • Bib Pickup across 3 Stores • Race Management & Timing as a Profit Center • Advanced Race Services – Results, Notifications, Kiosks, etc. 7

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