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GiveSignup Virtual Fundraising for Every Nonprofit

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GiveSignup Virtual Fundraising for Every Nonprofit

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In this fundraising deep dive, GiveSignup Lead Allison Bickel explores all the options for virtual, socially distant and hybrid fundraising events - beyond just traditional runs/walks/rides. The takeaway: it's possible to fundraise now if you get a little creative.

In this fundraising deep dive, GiveSignup Lead Allison Bickel explores all the options for virtual, socially distant and hybrid fundraising events - beyond just traditional runs/walks/rides. The takeaway: it's possible to fundraise now if you get a little creative.

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GiveSignup Virtual Fundraising for Every Nonprofit

  1. 1. GiveSignup Virtual Fundraising Options
  2. 2. Fundraising in a Pandemic The Numbers
  3. 3. Donations per event increased in 2020. 3
  4. 4. The increase was because of more (but smaller) donations. 4
  5. 5. Donations less than $10 increased in 2020. 5
  6. 6. Fundraising Events raised slightly more in 2020 than in 2019. 6
  7. 7. Fundraising Events also saw a significant increase in the # of donations. 7
  8. 8. Key Takeaways 8 More but smaller donations (Virtual) Events let you reach more and new donors Make the ask to raise more
  9. 9. GiveSignup’s Free Supporter Engagement Platform 9
  10. 10. Free and flexible options for any time budget 10 1 Hour or less 2 - 5+ Hours 5 - 10+ Hours
  11. 11. 1 Hour or Less Donation Forms, Donation Websites, and Fundraising Campaigns
  12. 12. Donation Forms ArtsView Children’s Theatre ▷ Easy to create a form for each campaign or general donations in less than 10 minutes ▷ Use your messaging and branding - not GiveSignup’s ▷ Clean, modern UI ▷ Custom receipting ▷ Offer one or multiple recurring giving options - monthly, quarterly, annual 12
  13. 13. Donation Websites Pace Center Jacksonville ▷ “Where the Heart is” Campaign that will match donations up to $35,000 from a grant ▷ First 72 donors who give $250+ will get their names featured on a new heart wall at the Center ▷ Also allow supporters the option to become a fundraiser in addition to or instead of donating 13
  14. 14. Fundraising Campaign Pink the Basin ▷ Fundraising pages for third-party fundraising events ▷ Push for DIY fundraising to raise money despite cancelled events ▷ Feature an overall DIY fundraising goal ▷ Free Facebook Fundraiser Integration 14
  15. 15. 2021 Fundraising Campaigns Sneak Peek 15
  16. 16. 2 - 5+ Hours Ticket Events, Virtual Fundraising Events
  17. 17. Ticket Events IEFT ▷ Zoom call with students and alumni for end of year giving push ▷ Sold over 200 tickets and raised over $12,000 from ticket sales ▷ Option to donate if unable to attend ▷ Free email in Ticket Dashboard to send private Zoom link to ticket holders the day of event 17
  18. 18. 18
  19. 19. Ticket Events IEFT ▷ Mix of pre-recorded and live content ▷ Breakout sessions with students ▷ At end of call → Set a goal to raise $75,000 in 15 minutes ○ Donate via GiveSignup ○ Also Venmo and pledges ▷ Raised $149,515 19
  20. 20. Ticket Event + Donation Website Mix & Match 20 +
  21. 21. Virtual Fundraising Events Lifeline of Ohio ▷ Fundraiser for Lifeline of Ohio ▷ 21st annual Dash for Donation, and largest fundraiser to support bereavement programming ▷ Connected event dates and pricing to the cause ○ $8.50 registration fee ○ 8 days to complete virtual 5k ○ Equals number of lives an organ donor can potentially save and heal 21
  22. 22. Virtual Fundraising Events Wheeler Mission Drumstick Dash 2020 22
  23. 23. 5 - 10+ Hours Virtual Challenge Fundraising Campaigns, Hybrid Events
  24. 24. Virtual Challenge Fundraising Campaigns 24
  25. 25. Virtual Challenge American Cancer Society ▷ Activity logging over a week ▷ Registration, results, fundraising in a single platform ▷ Swag and no swag registration options ▷ Overall challenge goal ▷ Highly flexible platform - doesn’t need to be endurance 25
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  27. 27. 27
  28. 28. 2021: The Year of Hybrid Events 28
  29. 29. 2021: The Year of Hybrid Events 29
  30. 30. Hybrid Event Wheeler Mission Drumstick Dash 2021 ▷ 2021 Drumstick Dash is open for registration ○ https://drumstickdash.org ▷ Give participants as many flexible choices as possible ○ Event transfers ○ Deferral to next year ○ Donate entry fee ○ Refund ▷ Keep registration open as long as possible 30
  31. 31. https://GiveSignup.org 31
  32. 32. Thanks! Any questions? If you want to learn more, visit https://givesignup.org/RaiseMore 32

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